I create handmade, personalized wood signs and wall art. I bought a scroll saw in 2022 and completely fell in love with it! I’ve always loved being creative, and woodworking has given me a whole new way to explore that and make pieces that are personal and meaningful.
When you order from me, you’re getting something handmade especially for you. I love taking your ideas, memories, handwriting, or inspiration and turning them into something unique you’ll be proud to display in your home or give as a meaningful gift. I put a lot of care into every piece, from choosing quality wood to adding the little details that make it yours.
“Her attention to detail in all of her art is exceptional! “
Madison Mompreneur


If you’re ready to connect with the CassiaRose Design, the best way to reach them is through their website contact form. Tell them Madison Mompreneur sent you, you belong here, and so do they.
Looking for more Madison-area moms who mean business? Explore the full directory →
October 13, 2026

I wanted to feed my family food made with intention, not shortcuts. The Sour Crumb is naturally fermented sourdough baked from my home kitchen.
I recently launched The Cozy Stitch for the same reason: beautiful, functional home goods made by hand, in small batches, the way things should be made.
“The bagels and sourdough loaf is the BEST I’ve ever eaten. Seriously, it’s better than any restaurant, store, or bakery. Don’t hesitate... just try it and enjoy a little bit of heaven in your mouth!”
Alex M.
A: Monday at 6 PM for that week’s pickup. You can order anytime during the week, but anything after Monday 6 PM rolls into the following week.
A: The kitchen is corn-free and nut-free. We work with wheat, eggs, dairy, and soy, and take care to avoid cross-contamination. It isn’t a certified allergen-free facility, so if you have allergy concerns, reach out and we can talk through it.
A: Yes! I teach Sourdough 101 monthly at Lemon & Lavender on Main Street in Madison. It’s beginner-friendly and hands-on, and covers feeding schedules, shaping, troubleshooting, and how sourdough actually works.
A: My cookies! My bread is delicious too, but there’s something special about a good chewy cookie.

If you’re ready to connect with the The Sour Crumb Instagram is the easiest way to reach them. Tell them Madison Mompreneur sent you — you belong here, and so do they.
Looking for more Madison-area moms who mean business? Explore the full directory →
October 13, 2026

Running a business as a mom can feel isolating. You’re juggling deadlines, school pickups, and the weight of making it work, often without anyone around who really gets it. But here’s the thing: you’re not alone. There are so many other mom entrepreneurs out there building something meaningful, facing the same challenges, celebrating the same wins. The trick is knowing where to find them.
Before we dig into the how, let’s talk about the why.
When you own a business and you’re raising kids, you exist in this weird space where nobody fully understands. Your non-entrepreneur friends don’t get why you’re stressed about converting leads at 9 PM instead of watching a show. Your entrepreneur friends without kids don’t get why you have to hop off a call for school drop-off.
That isolation? It’s real. And it’s a silent business killer.
Studies show that entrepreneurs, especially moms, who have a strong community around them are more likely to stick with their business, make better decisions, and actually enjoy the journey instead of just surviving it.
When you’re connected to other moms who own businesses, you get:
The best place to start? Your backyard.
Look for local mom entrepreneur groups in your area. These are typically smaller, more intimate communities where you actually see the same faces, online and in person. In North Alabama, Madison Mompreneur is exactly this kind of space. It’s built for moms like you, by moms like you.
Local groups matter because they create real relationships, not just LinkedIn connections. You can grab coffee with someone, refer business to each other, and build actual friendships alongside your business connections.
How to find one? We created a list you can check here.
If you work from home (like many of us do), coworking spaces can be a game-changer.
Shared workspaces aren’t just about the desk and WiFi—they’re about being around other business owners. You bump into people, strike up conversations, find your people. Some spaces even host regular networking events, workshops, or coffee meet-ups.
What to look for:
Not everything has to be in-person, and that’s okay.
Online communities work best when they’re actually active—where people show up, ask real questions, and build relationships over time. Look for communities specifically for mom entrepreneurs, not just generic business groups.
These spaces give you access to people outside your immediate area, different industries, and people at different stages of their business journey. You learn from their wins and challenges, and they learn from yours.
What makes a good online community:
Depending on what you do, there might be groups specifically for your type of business that also happen to be woman or mom-focused.
Whether you’re in marketing, wellness, education, services, products—there are communities out there. These are great because you get both the business-owner-who-is-a-mom perspective AND industry-specific wisdom.
Example search terms:
Local chamber of commerce events, small business workshops, and networking meetups are breeding grounds for business-owner friendships.
The key here is consistency. Going to one event isn’t enough. Show up regularly, ask genuine questions, follow up with people after. That’s how you build actual relationships instead of just collecting business cards.
Pro tip: When you find someone interesting, reach out within a few days. Grab coffee. Ask them about their business. The best connections happen one-on-one, not at a crowded event.
A mastermind is a small group of business owners (usually 4-8 people) who meet regularly to support each other’s business growth.
You could join an existing mastermind, or start one with other moms you meet. It’s more intimate than a big community, more structured than casual meetups, and incredibly powerful.
What happens in a mastermind:
Finding a community is one thing. Actually building relationships is another.
Here’s what actually works:
Be specific in what you’re looking for. Instead of just joining and lurking, tell people what you do and what you need. “I’m looking for other moms who are balancing business and family” is way more effective than hoping someone figures you out.
Show up consistently. Whether it’s an online group or an in-person meetup, consistency matters. People get to know you. Trust builds over time.
Ask for help. One of the fastest ways to build connection is to ask for advice or input. People like feeling helpful. Don’t be afraid to be real about what you’re struggling with.
Give more than you ask. Share what you know. Refer business to others. Celebrate their wins like they’re your own. This creates real reciprocity.
Follow up. If you meet someone at a meetup or have a good conversation in a group, send them a message. Grab coffee. Keep the connection going.
Be yourself. The right community is one where you don’t have to pretend or perform. Look for spaces where being a real, messy, human mom-entrepreneur is not just accepted—it’s the whole point.
If you’re in North Alabama and you’re looking for exactly this kind of community, Madison Mompreneur is where mom entrepreneurs connect, support, and grow together.
We’re not here to make you feel like you’re not doing enough. We’re here because we know what it’s like, the beautiful, chaotic, exhausting, exhilarating reality of building something while raising tiny humans.
We have regular in-person meetups, an online community for day-to-day support, collaborative projects, and so many referral opportunities. But mostly? We have each other.
You don’t have to figure this out alone. 🍊
Whether you join Madison Mompreneur or find another community, the important thing is that you take the step. Reach out. Show up. Be real.
Your business, and your sanity, will thank you.
October 5, 2026

This month we sat down to talk with April Nova Scipio, owner of novaCo and founder of novaRetreat. What started as a small gathering and has grown into a yearly tradition that’s changing lives one weekend at a time. Now heading into its fourth year, nova Retreat is proof that you don’t have to scale big to make a big impact. While other parts of her business are built to grow wide and welcome everyone, the retreat stays intentionally small. As April put it, growing the retreat isn’t about figuring out “how do you scale it” and getting “all the people” — it’s about protecting the intimacy that makes the experience work in the first place.

At its core, novaRetreat is about one thing: creating space for women to be poured into, not just to keep pouring out.
“I’m the girl that’s like, all right, great job pouring out. Come hang out with me so I can get that cup filled back up so then you can go and be poured out again,” April shared. It’s a message that hits home for so many of us — moms, business owners, caretakers — who give so much of ourselves that we forget someone needs to refill our cup too.
April is quick to point out that the goal isn’t to send women home to simply rest and disengage. The point is to send them back out stronger. Retreat is meant to be a starting point, not a finish line — a weekend that ripples outward into every relationship in an attendee’s life, from her kids to her business to her marriage. The hope is that a mom leaves with more energy to pour into her children, which builds their confidence, which changes how they show up at school — a chain reaction that starts with one weekend of rest.
One thing that sets novaRetreat apart is how intentional founder April is about removing decision fatigue. Every meal, every detail of the schedule, every logistic — handled. Attendees show up and simply exist.
“This year was zero decisions they had to make. It was so awesome, and they really came and just felt so built up,” she said. That’s the result of years of small refinements — each retreat, April’s asked herself how she can serve attendees a little more by taking one more thing off their plate.
And yes — no surprise here from the moms reading — having all your food prepared for you is the unsung hero of the whole weekend. With a dedicated team member whose sole job is to cook for attendees all weekend long, nobody goes hungry, and nobody lifts a finger in the kitchen. No prep, no cooking, no cleanup — just good food and full bellies. For women who spend so much of their lives preparing meals for everyone else, that alone can is a gift.

If you’re a woman who gives — to your family, your business, your church, your community — and you’ve quietly wondered who takes care of you, this retreat was built with you in mind. Attendees come from every walk of life: stay-at-home moms pouring into their families, career-driven women building businesses, women serving faithfully in their churches. What they have in common is that they give constantly, in ways that often go unnoticed.
“It’s not a come, and everything’s fixed, but it’s like a come. Let me take an honest look at where I am and what I need,” April said of the retreat’s purpose. It’s not about arriving broken and leaving perfect — it’s about arriving honest and leaving whole.
New this year: a private online container that keeps the community connected for a full 12 months after retreat ends. Attendees stay supported, encouraged, and equipped long after they’ve packed up and gone home — a shift from previous years, when the online group existed mainly to build excitement before retreat and quietly wound down afterward.
“So for these next 12 months, you’re maintaining kind of the journey that you started at retreat,” April explained. It’s the kind of follow-through that turns a weekend into a lasting transformation, with tools and encouragement dropped in throughout the year rather than left behind on the last day.

Ask April to describe exactly what happens at novaRetreat, and she’ll be the first to admit it’s tough to describe what happens at each retreat — not because the impact isn’t real, but because it can’t be reduced to a bullet-pointed itinerary. The weekend flexes to meet whoever is in the room. Every group is different, every need is different, and she’d rather adapt in real time than force attendees through a rigid, cookie-cutter agenda.
What April can say for certain is that women don’t leave the same way they arrived. Something happens when a room full of women from completely different backgrounds and seasons of life come together, all expecting change, all willing to be honest about where they are. It’s less a “girls’ weekend” and more the beginning of a transformation — one that continues long after everyone’s driven home, especially now that the year-long support container keeps the momentum going.
novaRetreat has intentionally stayed close to home so far, keeping logistics simple and the experience personal. But as interest continues to grow, 2027 marks a new chapter: for the first time, novaRetreat will host two retreats in a single year.
It’s a shift born out of demand, not a departure from what makes the retreat work. Rather than opening the doors wider to accommodate more women in one room, the decision was to add a second weekend — preserving the small, personal environment that’s core to the experience while still making room for more women to be poured into.
Looking further ahead, there’s a bigger vision taking shape — one that could eventually bring novaRetreat to women in different regions of the country. But for now, the priority remains the same: protect the intimacy, protect the depth, and let growth happen without sacrificing what makes the weekend transformative in the first place.

If this sounds like exactly the kind of reset your cup needs, don’t wait until it’s full — get on the 2027 waitlist now. Spots stay intentionally limited, so when they’re gone, they’re gone.
October 1, 2026


This September, Madison Mompreneur co-founders Juliana Piper and Lauren Hooper stepped off their home turf and onto two very different stages — Juliana leading a deep dive on GEO strategy and Lauren at the Influence & Income Summit, sharing what she’s learned about authentic marketing and intentional spending as a financial life coach. Here’s what happened when the community they built together showed up as the experts they’ve always been.

Lauren Hooper, co-founder of Madison Mompreneur and founder of The Minimalist Wallet, was invited to speak on the panel at the Influence & Income Summit this September, drawing on her dual expertise as a financial life coach and community builder for business-owning moms. Organizers asked Lauren to address community, authentic marketing, and intentional spending — themes she’s spent years developing both through Madison Mompreneur, the organization she co-founded with Juliana Piper to give entrepreneurial mothers a space to be seen as business owners first, and through her financial coaching, where she helps clients build wealth without losing sight of their values.
Lauren’s remarks centered on a theme she returns to often in her coaching work: authenticity as the foundation of sustainable marketing and genuine business growth. She spoke to attendees about the difference between selling and sharing, the importance of building a brand around who you truly are before marketing it, and how to invest strategically and intentionally in visibility — even, and especially, on a limited budget. Drawing on her background helping clients “declutter” their finances, Hooper offered the room a practical framework for thinking about money and marketing as two sides of the same value-driven decision-making process.

Meanwhile, Juliana brought a different but equally timely expertise to Madison audiences. On September 23rd, she hosted a hybrid workshop at SBDC-UAH focused on a seismic shift in how local businesses get found: the rise of AI search. With AI answers now appearing on nearly half of all Google searches, and fewer than one-third of searches actually sending a click-through to websites anymore, small business owners face a fundamentally different game than they did just two years ago.
But here’s what Juliana emphasized to workshop attendees (both in-person and online): the panic is premature. “People think they need to reinvent everything,” she explained, “but really it’s about understanding where recommendations are actually happening, Google, Google Maps, inside ChatGPT, Gemini, and making sure your business shows up.” The data backs this up: 61% of local searches still start on Google Search or Google Maps, meaning the SEO fundamentals that worked before haven’t disappeared. They’ve just evolved.
Attendees left with concrete action items for their own businesses, equipped with a clearer picture of what local visibility looks like in 2026, and reassured that they don’t need to throw out everything they know about showing up online. Juliana wrapped up by announcing new GEO optimization services launching in October to help small businesses secure their visibility in AI search.
For Juliana and Lauren, September’s speaking engagements weren’t a one-off, they were the latest chapter in a pattern that’s defined Madison Mompreneur since its founding. Both women have built reputations as go-to voices in their respective niches, regularly invited to share what they know with their communities. Lauren’s financial coaching background and Juliana’s command of GEO strategy make them a force to be reckoned with, two different specialties, one shared commitment to helping fellow entrepreneurs grow smarter, not just louder. If September proved anything, it’s that this won’t be the last time either of them is asked to take the mic.
October 1, 2026

If you’ve ever tried to explain to an out-of-town friend why you love living in Madison, you probably start in the same place we do: it’s a great place to raise a family. Good schools, tree-lined neighborhoods, a downtown you can actually walk, and a community that shows up for each other. It’s the kind of place people move to, not just move through.
And if you’re weighing a move here yourself, you don’t have to take our word for it, Madison was named the Best City to Live in Alabama by Niche, earning A+ marks for schools, housing, and family-friendliness, with residents pointing to the strong sense of community as one of the biggest draws.
But here’s the part we don’t talk about enough: that same thing that makes Madison a family town; the schools, the community, the choice to build a life here, is also exactly what’s filled our downtown with mom-owned businesses.
Walk down Main Street on any given Saturday and you’ll pass a home goods store, a florist, a photographer, a bridal shop, a coffee shop, a salon, and odds are, a mom started every single one of them.
We started mapping it out, and the pattern was impossible to ignore. Block after block downtown, the hearts just kept stacking up.
That’s not a coincidence. It’s what happens when a town makes it possible for moms to build a life and a livelihood in the same place, close to their kids’ schools, close to their neighborhoods, close to each other. Moms aren’t a side note in Madison’s downtown economy. They’re a driving force of it.

Here’s the truth: Lauren and I didn’t start Madison Mompreneur because we spotted a gap in the market. We started it because we were living the gap ourselves.
Running a business as a mom is hard in ways that are easy to underestimate, and Lauren and I, along with so many of our friends doing the same thing, felt that firsthand. It started small: the two of us leaning on each other, trading advice, showing up for one another on the hard days. The more we did that in community, the more we realized how many other moms around us needed the exact same thing.
That’s how Madison Mompreneur was born back in February 2023, as a free community resource for mom-owned businesses in Madison and Huntsville. Since then, we’ve grown into a full community: coworking, weekly connection through our newsletter, membership support, and a directory that helps these businesses get found. And long-term, our goal is to go even further, offering microgrants to help local moms grow the businesses they’ve already poured so much into.
We are the moms who needed this support. We built the thing we were looking for, and now we’re building it big enough for every mom in this community to lean on, too.
So here’s our invitation to you, whether you’ve lived here for twenty years or you’re just now looking at Madison as your next home:
Walk it. Grab our map, head downtown, and follow the hearts. Grab coffee, pick up a gift, book a hair appointment, every stop is a small, direct way to invest in a mom-built business in your own community. Map link here
Browse it. Downtown is just the beginning, our full directory covers mom-owned businesses across Madison and Huntsville, so you can find what’s beyond that one map. Check our directory
Every dollar spent with these businesses is a dollar that stays local, supports a family, and keeps this cycle – family town, mom-built economy – going.
If reading this made you think I want more of this to exist, that’s exactly the feeling that built Madison Mompreneur in the first place.
Your donation helps us keep showing up for these businesses – through community, coworking, visibility, and eventually, direct microgrants that help moms take the next step in growing what they’ve started. Every gift moves us closer to being able to hand a mom in our community the resources to grow, not just the encouragement.
Madison AL earned its reputation as a family town one household at a time. It turns out downtown earned its character the same way; one mom, one storefront, one decision to build something here instead of somewhere else.
Shopping local, joining our community, or giving to Madison Mompreneur are all the same kind of investment: in the town you chose, and in the moms who chose to build it right alongside you.
September 30, 2026

Owner: Fralyn Jenkins
About: Kinswork Creative is a branding and design studio run by Fralyn Jenkins, focused on helping local businesses, nonprofits, and creatives build meaningful visual identities. Known for local give-back initiatives, such as conceptual brand redesigns for neighborhood staples like Sweet Leona’s Ice Cream Shoppe in Moulton, Alabama, honoring local history and small-town legacies. Services include brand design, visual concepts, and creative execution tailored for community-driven organizations, small businesses, and local creators.
September 29, 2026

Lyssa Barrow Photography creates beautiful, lasting memories for families across North Alabama. Owner Lyssa Barrow started her business because she wanted to give other families the same kind of treasured photos she’s always loved capturing for her own, and no two sessions are ever the same, giving her a chance to get creative, capture personalities, and create images clients truly love.
Every session starts with a personalized conversation, working directly with Lyssa to choose the best date, time, location, and details, whether it’s senior portraits, family photos, a beloved pet, or a newborn’s first photos. She takes the time to learn what matters most to each client and adds the personal touches that make a session feel uniquely theirs, so the photos don’t just look beautiful, they feel authentic.
"Working with Pipermache made our website finally feel like u"Lyssa Barrow provided the absolute best senior photo experience for our family. She was punctual, informative and gave us such a sense of care with a dose of humor to keep my son smiling in all of his photos. Thank you so much Lyssa for your talent in capturing my son the way I see him, perfect!"
Angela L.
A: It depends on the senior and the type of shoot. Fall is the most popular for mild weather and gorgeous landscapes, and shooting early enough allows time for yearbook deadlines. Spring works well for lush, flowering scenery. Winter is great too, as long as temps aren’t too low, and summer is the toughest for hot, muggy comfort.
A: Lyssa is an on-location photographer, choosing from the many great sites the city has to offer, or coming to you. Her website has a location guide to help clients get a feel for the vibe of different spots around town.
A: Lyssa’s website has a photography tip page with a general guide to what to wear, and what not to.
A: Yes! Lyssa holds private individual or small-group beginner photography workshops (with a new beginner editing workshop coming soon), 3-hour sessions held at area coffee shops and parks where she guides you through the basics and helps you get started on a fun new hobby.

If you’re ready to connect with Lyssa Barrow Photography, the best way to reach Lyssa is by email or the website contact form. Tell her Madison Mompreneur sent you — you belong here, and so does she.
Looking for more Madison-area moms who mean business? Explore the full directory →
September 29, 2026

Accounting Solutions provides year-round tax planning in Madison, AL and Athens, AL for small businesses and individuals. Owner Sarah Simpson started the firm after noticing a real gap: small businesses need proactive, year-round guidance, but many weren’t getting that level of support from large CPA firms. Her team stays connected with clients throughout the year, offering consistent, hands-on support to meet their accounting needs and reach their bigger financial goals.
Working with Accounting Solutions means proactive planning all year, not just at tax time. Clients can expect regular check-ins, forward-looking tax projections, and clear action steps to reduce surprises and improve cash flow. The goal is to help you make smarter decisions ahead of time, so your tax return is the final step, not the first conversation.
“Accounting Solutions has been excellent to work with. They’ve helped me with both personal and small business tax needs, and I would highly recommend them.“
Trent H.
A: Clients use a secure online portal to complete a questionnaire, upload documents, review their return, and e-sign, all in one place. There are also virtual offices in Madison and Athens for dropping off hard copies and meeting in person. Depending on when files come in, the team aims for a 1–2 week turnaround.
A: Yes! They help multiple clients each year get their accounting and taxes up to date and compliant.
A: They serve clients across a broad range of industries, including contractors, hair stylists, law firms, doctors’ offices, and restaurants. They also support individuals who are retired or approaching retirement, as well as people with multiple sources of income.



If you’re ready to connect with Accounting Solutions, email Sarah at sarah@accountingsolutionshsv.com or book a time directly through her Calendly. Tell her Madison Mompreneur sent you. You belong here, and so does she.
Looking for more Madison-area moms who mean business? Explore the full directory →
September 25, 2026

Heather Jones Coaching offers hypnotherapy in Madison, AL for women who’ve tried everything they can think of to change a habit, behavior, or mindset, but keep ending up right back where they started. Heather uses hypnotherapy to help them reach the deeper patterns driving those behaviors so they can finally make the changes they’ve been working toward. She started her business because she’s seen how powerful it is when women stop fighting themselves and start embracing their super-self.
Working with Heather is a personalized experience, not a one-size-fits-all approach. She takes the time to understand the whole person, not just the habit or behavior you want to change, and gives you a safe, judgment-free space to ask questions and be completely honest.
“I wasn’t sure if hypnotherapy was right for me or if it would even work. Her nonjudgmental nature helped me go deeper without the fear of shame and self-sabotage. If you are on the fence, hop on over and let her help you become the best version of yourself!”
Jessica B.
A: Yes. You stay in control the entire time. Hypnosis is a focused, relaxed state, not being unconscious or controlled by someone else.
A: Most people describe it as deeply relaxed and focused. You’re aware of what’s happening and can talk with Heather throughout the session.
A: Everyone responds differently, but hypnotherapy can be a powerful tool for changing habits, behaviors, and thought patterns. Heather will talk through your goals with you and whether it’s a good fit.
A: Heather works with women on changing unwanted habits, building confidence, overcoming fears, improving self-esteem, and breaking patterns that are no longer serving them.


If you’re ready to connect with Heather Jones Coaching, the best way to reach her is by email at HeatherJ@heatherjonescoaching.com. Tell her Madison Mompreneur sent you. You belong here, and so does she.
Looking for more Madison-area moms who mean business? Explore the full directory →
September 25, 2026
