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August 8, 2026
WEB DESIGN STUDIO · MADISON, AL
A Little More About Pipermache
PiperMâché is a custom website design and local SEO studio based in Madison, AL, serving small businesses across Madison, Huntsville, Athens, Decatur, and Owens Cross Roads. Owner Juliana Piper specializes in Showit, Shopify, and WordPress websites built to be user-friendly, conversion-driven, and unmistakably you, not a generic template dressed up to look custom.
Beyond the initial build, PiperMâché offers ongoing website maintenance, blogging strategy, and website audits, plus SEO services that help clients get found, not just in Google, but increasingly in AI search tools too. Juliana is also the co-founder of Madison Mompreneur.
- Based in: Madison, AL
- Specialties: Custom Showit, Shopify & WordPress web design; local SEO & AI/generative search (GEO) strategy; website maintenance & blogging support
- Best known for: Custom Showit websites for small business owners who want a site that actually sounds like them
- Fun fact: Juliana was named 2024 Creator of the Year by the Madison Chamber of Commerce and has been featured in Forbes
Featured Testimonial
“PiperMâché was great to work with; patient, walked us through the entire process, and we love our new website. It’s really taken our small business to the next level.”
Amy, retailer at Lowe Mill, Huntsville, AL
Frequently Asked Question
Q: What makes Pipermache different?
A: They build custom Showit, Shopify, and WordPress sites paired with local SEO strategy — so the site doesn’t just look good, it gets found and converts.
Q: What’s the best way to get started working with Pipermache?
A: Reach out through the website contact form or email juliana@pipermache.com for a free consultation.
Q: Do they work with businesses outside Huntsville?
A: Yes — they locally serve Madison, Huntsville, Athens, Decatur, and Owens Cross Roads.
Q: How long does a typical website project take?
A: This varies by project scope — best to ask directly during a consult.
Featured Work by Pipermache
Contact Pipermache
If you’re ready to connect with PiperMâché, the best way to reach them is through their website contact form. Tell them Madison Mompreneur sent you — you belong here, and so does she.
Looking for more Madison-area moms who mean business? Explore the full directory →
August 8, 2026
WEB DESIGN STUDIO · MADISON, AL
A Little More About Pipermache
PiperMâché is a custom website design and local SEO studio based in Madison, AL, serving small businesses across Madison, Huntsville, Athens, Decatur, and Owens Cross Roads. Owner Juliana Piper specializes in Showit, Shopify, and WordPress websites built to be user-friendly, conversion-driven, and unmistakably you, not a generic template dressed up to look custom.
Beyond the initial build, PiperMâché offers ongoing website maintenance, blogging strategy, and website audits, plus SEO services that help clients get found, not just in Google, but increasingly in AI search tools too. Juliana is also the co-founder of Madison Mompreneur.
- Based in: Madison, AL
- Specialties: Custom Showit, Shopify & WordPress web design; local SEO & AI/generative search (GEO) strategy; website maintenance & blogging support
- Best known for: Custom Showit websites for small business owners who want a site that actually sounds like them
- Fun fact: Juliana was named 2024 Creator of the Year by the Madison Chamber of Commerce and has been featured in Forbes
Featured Testimonial
“PiperMâché was great to work with; patient, walked us through the entire process, and we love our new website. It’s really taken our small business to the next level.”
Amy, retailer at Lowe Mill, Huntsville, AL
Frequently Asked Question
Q: What makes Pipermache different?
A: They build custom Showit, Shopify, and WordPress sites paired with local SEO strategy — so the site doesn’t just look good, it gets found and converts.
Q: What’s the best way to get started working with Pipermache?
A: Reach out through the website contact form or email juliana@pipermache.com for a free consultation.
Q: Do they work with businesses outside Huntsville?
A: Yes — they locally serve Madison, Huntsville, Athens, Decatur, and Owens Cross Roads.
Q: How long does a typical website project take?
A: This varies by project scope — best to ask directly during a consult.
Featured Work by Pipermache
Contact Pipermache
If you’re ready to connect with PiperMâché, the best way to reach them is through their website contact form. Tell them Madison Mompreneur sent you — you belong here, and so does she.
Looking for more Madison-area moms who mean business? Explore the full directory →
June 24, 2026
Welcome to another edition of our Member Spotlight Series on the Madison Mompreneur blog! This series will help you get to know the members of Madison Mompreneur as we ask them questions about their personal and professional life as moms who own businesses in the Madison, Alabama area.
We are continuing this series with the spotlight on Audrey Smith, Owner of Grow Our Village!
Tell us about yourself and your business! I’m Audrey Smith and I’m the owner of Grow Our Village.
How does your business help people? We are a social enterprise for new parents. Our mission is to nurture and empower new parents by providing affordable access to essential baby products, inclusive learning opportunities, mental health wellness services, and a supportive community—ensuring every family can thrive, regardless of their background or income.
How long have you lived in the Madison area? I’ve worked in Madison the last 3+ years.
What inspired you to start your business? My own pregnancy and postpartum journey. I saw that although we have a plethora of resources in our community specifically for moms, there was a lack of inclusive resources that include the non-birthing parent. Dads and non-birthing parents are under an enormous amount of pressure, and they need support, too. Also, I really wanted to try out expensive baby carriers and swaddles before committing to buy them and thought “why doesn’t this exist!?” so I created it. Same with our newborn essentials sampler. We’re expected to research everything to heck while pregnant and put a particular brand of diapers, wipes, bottles, etc on our baby registry or buy it ourselves before arrival and expect it to work out perfectly. Some babies (mine) have their preferences (we went through 20 bottles before finding one he’d accept) or you think you have the BEST wipe but cannot stand how it feels or how the dispenser works. Or you choose a particular diaper brand and it doesn’t work for your baby’s body type. We can make this process so much easier on new parents by loading them up with several different types of essentials and letting them try it on their own when baby arrives.
What sets your business apart from others in the industry? We’re a social enterprise meaning we operate in a very lean way. We provide a ton of free services – support groups, workshops led by other pregnancy and postpartum professionals, and needs assessments – and generate income to keep these services free by the sales of 2 incredibly practical gift boxes (the fourth trimester survival kit and the newborn essentials sampler). Additionally, I’m a mental health therapist (still in the pre-licensing/ associate process with my ALC under the supervision of Jessica Penot, LPC-S) and I am actually certified in Perinatal Mental Health. I’ve been a counselor in North Alabama for the last 15+ years and have dedicated my work to knowing about resources in our area and providing my clients and our community with connection to those invaluable relationships.
What do you consider to be your biggest success so far? We had our Grand Opening on February 7th and had more than 20 pregnancy and birth- related professionals here along with several new and expecting parents. We’ve already hosted some phenomenal workshops, classes and support groups.
How does your business contribute to the local community? By providing free access to a ton of resources for new and expectant parents.
How do you see your business evolving in the next 5-10 years? I hope this is sooner than 5 years – we will be opening a Collective that houses a multi-disciplinary team (think doulas, massage therapists, pelvic floor physical therapists, nutritionists, pediatrician) all under the same roof and provide on-site assistance with baby so that new parents can access the care they need without guilt or the added barrier of arranging childcare.
Who are your typical customers and how do they find you? New and expectant parents. Currently, word of mouth, referrals from community partners, social media, and we will be tabling at some large events in the next few weeks.
What do you enjoy most about running your business? I love being a part of a solution for people experiencing frustration or hardship. Pregnancy and the post-partum period are such precious and pivotal times for families – I’m appreciative when I’m able to connect people with the resources, information, products or professionals that they need during this time.
How do you stay up-to-date with industry trends and changes? I am very active in our community, especially in matters regarding mental health. I’m also very active in a few local mom groups which are a great support to me, but I also get to know what other new parents are finding challenging.
What advice would you give to someone interested in starting a business in your industry? Do what you love and what you’re naturally good at. Find a need in your own life and start filling it.
What product/service would you like for us to highlight at this time? Our curated gift boxes – the fourth trimester survival kit or Newborn essentials sampler. They are such a great gift for any new or expectant family and help keep all our other programs and needs assessments free and accessible to our community.
Do you involve your kids in your business? If yes, how so? My little one is 2 so that can be challenging. I certainly have him to thank for the inspiration for this business.
What do you find is the most difficult part of balancing motherhood and business life? Juggling it all, of course. My approach is to build this business very sustainably so that I don’t overcommit and burn out. I have some amazing people (Mikayla White who does all of our marketing and website management) helping with so much of the work that happens behind the scene – I could not do it without my own amazing village!
What business in the Madison Area is your favorite? Honest Coffee is my fave for meeting up with community partners. I love Burn Boot Camp for whipping me into shape when I’m able to go!
Do you have a business bestie? Tree of Life Behavioral Health is the group practice where I do therapy and they have been a great work family to me.
Anything else you would like for us to highlight? We are hosting (along with Dad to Dudla) a Parents Day Celebration on July 26th at Huntsville Independent Cinema at Lowe Mill. It will be a great conversation with perinatal experts, a ton of giveaways, and will load new and expectant parents up with lots of incredible resources! Go to the link for more information: https://www.growourvillage.com/event-details-registration/parents-day-celebration-1
Where can people find you? Our office is located at 190 Lime Quarry Rd Suite 113 Madison AL 35758
Thanks for reading! If Audrey’s experience as a mom and business owner resonates with you, we want to hear from you in the comments! And if you are a mom and business owner in Madison, Alabama email us at madisonmompreneur@gmail.com. to be featured in a future Member Highlight post!
June 24, 2026
Welcome to another edition of our Member Spotlight Series on the Madison Mompreneur blog! This series will help you get to know the members of Madison Mompreneur as we ask them questions about their personal and professional life as moms who own businesses in the Madison, Alabama area.
We are continuing this series with the spotlight on Audrey Smith, Owner of Grow Our Village!
Tell us about yourself and your business! I’m Audrey Smith and I’m the owner of Grow Our Village.
How does your business help people? We are a social enterprise for new parents. Our mission is to nurture and empower new parents by providing affordable access to essential baby products, inclusive learning opportunities, mental health wellness services, and a supportive community—ensuring every family can thrive, regardless of their background or income.
How long have you lived in the Madison area? I’ve worked in Madison the last 3+ years.
What inspired you to start your business? My own pregnancy and postpartum journey. I saw that although we have a plethora of resources in our community specifically for moms, there was a lack of inclusive resources that include the non-birthing parent. Dads and non-birthing parents are under an enormous amount of pressure, and they need support, too. Also, I really wanted to try out expensive baby carriers and swaddles before committing to buy them and thought “why doesn’t this exist!?” so I created it. Same with our newborn essentials sampler. We’re expected to research everything to heck while pregnant and put a particular brand of diapers, wipes, bottles, etc on our baby registry or buy it ourselves before arrival and expect it to work out perfectly. Some babies (mine) have their preferences (we went through 20 bottles before finding one he’d accept) or you think you have the BEST wipe but cannot stand how it feels or how the dispenser works. Or you choose a particular diaper brand and it doesn’t work for your baby’s body type. We can make this process so much easier on new parents by loading them up with several different types of essentials and letting them try it on their own when baby arrives.
What sets your business apart from others in the industry? We’re a social enterprise meaning we operate in a very lean way. We provide a ton of free services – support groups, workshops led by other pregnancy and postpartum professionals, and needs assessments – and generate income to keep these services free by the sales of 2 incredibly practical gift boxes (the fourth trimester survival kit and the newborn essentials sampler). Additionally, I’m a mental health therapist (still in the pre-licensing/ associate process with my ALC under the supervision of Jessica Penot, LPC-S) and I am actually certified in Perinatal Mental Health. I’ve been a counselor in North Alabama for the last 15+ years and have dedicated my work to knowing about resources in our area and providing my clients and our community with connection to those invaluable relationships.
What do you consider to be your biggest success so far? We had our Grand Opening on February 7th and had more than 20 pregnancy and birth- related professionals here along with several new and expecting parents. We’ve already hosted some phenomenal workshops, classes and support groups.
How does your business contribute to the local community? By providing free access to a ton of resources for new and expectant parents.
How do you see your business evolving in the next 5-10 years? I hope this is sooner than 5 years – we will be opening a Collective that houses a multi-disciplinary team (think doulas, massage therapists, pelvic floor physical therapists, nutritionists, pediatrician) all under the same roof and provide on-site assistance with baby so that new parents can access the care they need without guilt or the added barrier of arranging childcare.
Who are your typical customers and how do they find you? New and expectant parents. Currently, word of mouth, referrals from community partners, social media, and we will be tabling at some large events in the next few weeks.
What do you enjoy most about running your business? I love being a part of a solution for people experiencing frustration or hardship. Pregnancy and the post-partum period are such precious and pivotal times for families – I’m appreciative when I’m able to connect people with the resources, information, products or professionals that they need during this time.
How do you stay up-to-date with industry trends and changes? I am very active in our community, especially in matters regarding mental health. I’m also very active in a few local mom groups which are a great support to me, but I also get to know what other new parents are finding challenging.
What advice would you give to someone interested in starting a business in your industry? Do what you love and what you’re naturally good at. Find a need in your own life and start filling it.
What product/service would you like for us to highlight at this time? Our curated gift boxes – the fourth trimester survival kit or Newborn essentials sampler. They are such a great gift for any new or expectant family and help keep all our other programs and needs assessments free and accessible to our community.
Do you involve your kids in your business? If yes, how so? My little one is 2 so that can be challenging. I certainly have him to thank for the inspiration for this business.
What do you find is the most difficult part of balancing motherhood and business life? Juggling it all, of course. My approach is to build this business very sustainably so that I don’t overcommit and burn out. I have some amazing people (Mikayla White who does all of our marketing and website management) helping with so much of the work that happens behind the scene – I could not do it without my own amazing village!
What business in the Madison Area is your favorite? Honest Coffee is my fave for meeting up with community partners. I love Burn Boot Camp for whipping me into shape when I’m able to go!
Do you have a business bestie? Tree of Life Behavioral Health is the group practice where I do therapy and they have been a great work family to me.
Anything else you would like for us to highlight? We are hosting (along with Dad to Dudla) a Parents Day Celebration on July 26th at Huntsville Independent Cinema at Lowe Mill. It will be a great conversation with perinatal experts, a ton of giveaways, and will load new and expectant parents up with lots of incredible resources! Go to the link for more information: https://www.growourvillage.com/event-details-registration/parents-day-celebration-1
Where can people find you? Our office is located at 190 Lime Quarry Rd Suite 113 Madison AL 35758
Thanks for reading! If Audrey’s experience as a mom and business owner resonates with you, we want to hear from you in the comments! And if you are a mom and business owner in Madison, Alabama email us at madisonmompreneur@gmail.com. to be featured in a future Member Highlight post!
June 10, 2026
Welcome to another edition of our Member Spotlight Series on the Madison Mompreneur blog! This series will help you get to know the members of Madison Mompreneur as we ask them questions about their personal and professional life as moms who own businesses in the Madison, Alabama area.
We are continuing this series with the spotlight on Lyndsi Alexander, Owner of AlexandHR LLC!
About Lyndsi Alexander and AlexandHR LLC
Tell us about yourself and your business! I’m Lyndsi Alexander, and I’m the owner of AlexandHR LLC.
How AlexandHR Helps Small Businesses Stay Compliant
How does your business help people? We help small businesses by providing affordable and accessible HR Services and HR Strategy.
How long have you lived in the Madison area? 22 years
What inspired you to start your business? I worked for various small businesses that did not have HR before me and I saw how employees and businesses were both unprotected and/or not following labor laws and/or manually doing so much admin!
What sets your business apart from others in the industry? We are niche in our HR tech strategy. It’s our mission to make HR affordable and one of the ways we do this is to automate admin (compliantly) so that businesses budget can be used for compliance and strategy rather than paying senior-level HR to push paperwork.
What do you consider to be your biggest success so far? I think our biggest success is bringing platinum level support to the Huntsville area and beyond in 2025 – we were voted Platinum in HR Services by the Huntsville Community!
Community Impact: Free Employee Handbooks for Madison Area Businesses
How does your business contribute to the local community? We offer free employee handbooks to small businesses in the area! You just have to fill out a form to get a handbook with all of the required policies.
How do you see your business evolving in the next 5-10 years? We want to make sure that we always maintain true to our mission of providing accessible and affordable HR to small businesses. In order to do this, we also want to be the “go-to” for HR Tech and HR Tech Strategy and Optimization. It is our goal to be one of the top HR Service Consultancies in the area.
Who are your typical customers and how do they find you? Our typical customers are clients that are open to using technology or having their technology implemented for them, but want to make sure they are remaining compliant. They are clients that trust us to set their admin up the right way and that feel comfortable giving us a call to discuss ideas or ask questions!
What Sets AlexandHR Apart: HR Tech Strategy
What do you enjoy most about running your business? We found our niche that we love to do and have a passion for, and we get to do that every single day. Working with various clients also keeps things interesting and new every day!
How do you stay up-to-date with industry trends and changes? We are a part of SHRM, we have a Mineral membership, and other various compliance dashboard memberships. We also work weekly on our continued education and consult with each other on areas where we need assistance instead of leaving it to guess-work.
What advice would you give to someone interested in starting a business in your industry? Learn the business side too! If you go into consulting or services of any kind, you also need to know how to manage cash-flow, how to network, and how to plan your business operations. If you haven’t done this previously, get a friend or a mentor – or join Mompreneurs and become friends with like-minded moms!
What product/service would you like for us to highlight at this time? Take advantage of our free handbooks! If you have a handbook, talk with us about your HR Tech Strategy. We partner with leading HRIS providers like Gusto and APS and we can save you time and money and keep you compliant in as quick as 1-3 weeks.
Balancing Motherhood and Business Ownership
Do you involve your kids in your business? If yes, how so? We talk about our kids! But our kids have a lot of learning in HR and compliance before they can take on their first client 😉
What do you find is the most difficult part of balancing motherhood and business life? I want to be there for my children all of the time, but I also need to spend a lot of time on my business. It has taken me awhile to find a balance, and it still probably isn’t a balance that would work for everyone, but it works for my family.
What business in the Madison Area is your favorite? I love so many. To feed my reading hobby – Blue Apple Books, for a coworking space that feels like home – Offices at Spenryn, and for a business owner that really cares and has talked to me about some great business ops tips – Red Hawk Pest Control.
Do you have a business bestie? My business bestie is Jackie Citron-Rollings! Make sure you look her up because she has a myriad of services. She does almost everything!
Where can people find you? Email or call is best!
Connect with Lyndsi Alexander
Thanks for reading! If Lyndsi’s experience as a mom and business owner resonates with you, we want to hear from you in the comments! And if you are a mom and business owner in Madison, Alabama email us at madisonmompreneur@gmail.com. to be featured in a future Member Highlight post!
June 10, 2026
Welcome to another edition of our Member Spotlight Series on the Madison Mompreneur blog! This series will help you get to know the members of Madison Mompreneur as we ask them questions about their personal and professional life as moms who own businesses in the Madison, Alabama area.
We are continuing this series with the spotlight on Lyndsi Alexander, Owner of AlexandHR LLC!
About Lyndsi Alexander and AlexandHR LLC
Tell us about yourself and your business! I’m Lyndsi Alexander, and I’m the owner of AlexandHR LLC.
How AlexandHR Helps Small Businesses Stay Compliant
How does your business help people? We help small businesses by providing affordable and accessible HR Services and HR Strategy.
How long have you lived in the Madison area? 22 years
What inspired you to start your business? I worked for various small businesses that did not have HR before me and I saw how employees and businesses were both unprotected and/or not following labor laws and/or manually doing so much admin!
What sets your business apart from others in the industry? We are niche in our HR tech strategy. It’s our mission to make HR affordable and one of the ways we do this is to automate admin (compliantly) so that businesses budget can be used for compliance and strategy rather than paying senior-level HR to push paperwork.
What do you consider to be your biggest success so far? I think our biggest success is bringing platinum level support to the Huntsville area and beyond in 2025 – we were voted Platinum in HR Services by the Huntsville Community!
Community Impact: Free Employee Handbooks for Madison Area Businesses
How does your business contribute to the local community? We offer free employee handbooks to small businesses in the area! You just have to fill out a form to get a handbook with all of the required policies.
How do you see your business evolving in the next 5-10 years? We want to make sure that we always maintain true to our mission of providing accessible and affordable HR to small businesses. In order to do this, we also want to be the “go-to” for HR Tech and HR Tech Strategy and Optimization. It is our goal to be one of the top HR Service Consultancies in the area.
Who are your typical customers and how do they find you? Our typical customers are clients that are open to using technology or having their technology implemented for them, but want to make sure they are remaining compliant. They are clients that trust us to set their admin up the right way and that feel comfortable giving us a call to discuss ideas or ask questions!
What Sets AlexandHR Apart: HR Tech Strategy
What do you enjoy most about running your business? We found our niche that we love to do and have a passion for, and we get to do that every single day. Working with various clients also keeps things interesting and new every day!
How do you stay up-to-date with industry trends and changes? We are a part of SHRM, we have a Mineral membership, and other various compliance dashboard memberships. We also work weekly on our continued education and consult with each other on areas where we need assistance instead of leaving it to guess-work.
What advice would you give to someone interested in starting a business in your industry? Learn the business side too! If you go into consulting or services of any kind, you also need to know how to manage cash-flow, how to network, and how to plan your business operations. If you haven’t done this previously, get a friend or a mentor – or join Mompreneurs and become friends with like-minded moms!
What product/service would you like for us to highlight at this time? Take advantage of our free handbooks! If you have a handbook, talk with us about your HR Tech Strategy. We partner with leading HRIS providers like Gusto and APS and we can save you time and money and keep you compliant in as quick as 1-3 weeks.
Balancing Motherhood and Business Ownership
Do you involve your kids in your business? If yes, how so? We talk about our kids! But our kids have a lot of learning in HR and compliance before they can take on their first client 😉
What do you find is the most difficult part of balancing motherhood and business life? I want to be there for my children all of the time, but I also need to spend a lot of time on my business. It has taken me awhile to find a balance, and it still probably isn’t a balance that would work for everyone, but it works for my family.
What business in the Madison Area is your favorite? I love so many. To feed my reading hobby – Blue Apple Books, for a coworking space that feels like home – Offices at Spenryn, and for a business owner that really cares and has talked to me about some great business ops tips – Red Hawk Pest Control.
Do you have a business bestie? My business bestie is Jackie Citron-Rollings! Make sure you look her up because she has a myriad of services. She does almost everything!
Where can people find you? Email or call is best!
Connect with Lyndsi Alexander
Thanks for reading! If Lyndsi’s experience as a mom and business owner resonates with you, we want to hear from you in the comments! And if you are a mom and business owner in Madison, Alabama email us at madisonmompreneur@gmail.com. to be featured in a future Member Highlight post!
April 26, 2026
Owner: Shaylene Hawley
About: This veteran-owned business provides catering and chef services for private businesses and families, bringing beautiful, fun, and delicious grazing tables, hors d’oeuvres and desserts directly to you!
Phone Number: (805) 906-9112
April 26, 2026
Owner: Shaylene Hawley
About: This veteran-owned business provides catering and chef services for private businesses and families, bringing beautiful, fun, and delicious grazing tables, hors d’oeuvres and desserts directly to you!
Phone Number: (805) 906-9112
April 23, 2026
Owner: Kari Brown
About: Key and Brick Mortgage Studio is a local mortgage brokerage ready to help you with your home financing needs, empowering you to make the best decision for you and your family.
Address: 1300 Meridian St N, Ste 200a, Huntsville, AL 35801
Phone Number: 256-651-2407
April 23, 2026
Owner: Kari Brown
About: Key and Brick Mortgage Studio is a local mortgage brokerage ready to help you with your home financing needs, empowering you to make the best decision for you and your family.
Address: 1300 Meridian St N, Ste 200a, Huntsville, AL 35801
Phone Number: 256-651-2407
March 16, 2026
Owner: April Nova Scipio
About: NovaCo is a faith-filled lifestyle brand helping women move beyond average living by deepening their faith, building intentional rhythms, and aligning their lives with their God-given assignment.
March 16, 2026
Owner: April Nova Scipio
About: NovaCo is a faith-filled lifestyle brand helping women move beyond average living by deepening their faith, building intentional rhythms, and aligning their lives with their God-given assignment.
March 11, 2026
Welcome to another edition of our Member Spotlight Series on the Madison Mompreneur blog! This series will help you get to know the members of Madison Mompreneur as we ask them questions about their personal and professional life as moms who own businesses in the Madison, Alabama area.
We are continuing this series with the spotlight on Samantha Olson, Franchise Owner of Dream Vacations!
Tell us about yourself and your business! I’m Samantha Olson, and I’m the owner of Dream Vacations.
How does your business help people? As a travel advisor, I take the stress and guesswork out of planning by handling all the details—so my clients can simply enjoy the experience. Throughout every step, I provide peace of mind by being just a call or message away if plans change or issues arise. Most importantly, I help people create meaningful memories through travel that bring them closer to the world—and each other!
How long have you lived in the Madison area? Since Oct 2022
What inspired you to start your business? My love for travel inspired me to start my business. After my husband and I took a three-week trip to Italy that I planned from start to finish, I realized how much I enjoyed organizing every detail—the flights, hotels, tours, and experiences. While I found it exciting, I knew that for many people, the process can feel overwhelming. That’s when I knew I wanted to help others enjoy travel without the stress, turning what I love into a way to make dream vacations effortless for others.
What sets your business apart from others in the industry? I would say it’s the personal touches and genuine care I bring to every trip I plan. I take the time to get to know my clients and what matters most to them. I don’t push experiences—I simply provide thoughtful options and honest guidance so they can choose what feels right. My goal is to make travel planning easy, enjoyable, and perfectly suited to each traveler.
What do you consider to be your biggest success so far? That’s a tough one, but I’d say it’s the relationships I’ve built with my clients. Every trip has its ups and downs, but when a client returns to plan their next adventure, it’s an incredibly rewarding reminder of the trust and connection we’ve built.
How does your business contribute to the local community? Since it’s just me running the business, I focus on volunteering my time and am on the Madison Street Festival Committee, make donations, and support local events. I’ve also sponsored local athletics and community programs to stay involved with the community.
How do you see your business evolving in the next 5-10 years? I see my business growing into a community of travelers—groups from Madison coming together to explore the world while forming lasting bonds. I want to create opportunities for people to connect through shared travel experiences, so they not only make memories abroad but also build friendships and a sense of adventure they can carry back home.
Who are your typical customers and how do they find you? My typical customers are families, couples, and groups who want to travel but prefer having someone handle the details for them. Most of my clients come through referrals from happy travelers, but many also find me online through Facebook, Google, Instagram, LinkedIn or my website. I’m also building a Facebook group to share travel tips and inspiration, and I’d love to start hosting local travel parties where people can connect, learn about group trips, and start dreaming up their next adventure together. Soon to come!!
What do you enjoy most about running your business? What I enjoy most about running my business is the flexibility it gives me. With little ones at home, it’s a blessing to be able to work from home, set my own hours, and still be there when they need me—whether it’s school events, pickups, or those unexpected sick days. It lets me do what I love while still being present for my family.
How do you stay up-to-date with industry trends and changes? I stay up to date with industry trends through a mix of ongoing learning and constant connection. I read travel magazines and news articles, follow updates from suppliers and destinations, and receive regular communications from my franchise with the latest promotions, policy changes, and training opportunities. It helps me stay informed so I can provide my clients with the most current options, deals, and travel insights.
What advice would you give to someone interested in starting a business in your industry? I’d tell them to be patient and prepared to learn constantly. It takes time to build trust and a solid client base. Focus on creating genuine relationships, not just making sales.
What product/service would you like for us to highlight at this time? Right now, I’d love to highlight European river cruises. I’m currently diving back into studying and relearning all the details about these incredible journeys—everything from the different cruise lines and itineraries to the unique experiences along the Rhine, Danube, and beyond. River cruising is such a special way to see Europe. You travel within the country and are immersed. I’m excited to help more travelers discover just how amazing it can be.
Do you involve your kids in your business? If yes, how so? Sort of! We travel as a family, so I’m always getting feedback from the kids on what they enjoy and what makes a trip fun for them. They also love helping me with little things like sending mail or putting together client packages. It’s a fun way to include them and show them what I do.
What do you find is the most difficult part of balancing motherhood and business life? The one that stands out right now the most for me is juggling the after-school chaos—sports practices, homework, and evening routines—because that often overlaps with the times clients are most available to discuss itineraries or changes. Finding that balance between being fully present for my kids and keeping up with my business can be tricky.
What business in the Madison Area is your favorite? Oh, that’s a tough one! But I’d probably say All Things Madison. She does such a great job keeping me grounded in the community and connected to what’s happening locally. I can always count on her for news, events, and stories that matter to our area—it’s such a great resource for anyone who loves being involved in Madison.
Do you have a business bestie? I don’t have a single “business bestie,” but I’m lucky to have a great network of supportive people in the area that I can turn to. Nutmeg Cookies is one of my favorites, and I’ve also connected with other travel advisors nearby—Isaiah and Deborah Banks with Cruise Planners are wonderful! They were such a big help when I first moved here, and I’m grateful to have that kind of encouragement and community around me.
Anything else you would like for us to highlight? I’d love to highlight that even if you already know exactly what kind of vacation you want, it’s still valuable to have someone on your side. I’m here to answer questions, offer guidance, and step in if something goes wrong. You don’t have to hand over every detail for me to help—I can simply be your support system throughout the process. And at this time, there’s no fee to work with me.
Where can people find you? sjolson.dreamvacations.com
Thanks for reading! If Samantha’s experience as a mom and business owner resonates with you, we want to hear from you in the comments! And if you are a mom and business owner in Madison, Alabama email us at madisonmompreneur@gmail.com. to be featured in a future Member Highlight post!
March 11, 2026
Welcome to another edition of our Member Spotlight Series on the Madison Mompreneur blog! This series will help you get to know the members of Madison Mompreneur as we ask them questions about their personal and professional life as moms who own businesses in the Madison, Alabama area.
We are continuing this series with the spotlight on Samantha Olson, Franchise Owner of Dream Vacations!
Tell us about yourself and your business! I’m Samantha Olson, and I’m the owner of Dream Vacations.
How does your business help people? As a travel advisor, I take the stress and guesswork out of planning by handling all the details—so my clients can simply enjoy the experience. Throughout every step, I provide peace of mind by being just a call or message away if plans change or issues arise. Most importantly, I help people create meaningful memories through travel that bring them closer to the world—and each other!
How long have you lived in the Madison area? Since Oct 2022
What inspired you to start your business? My love for travel inspired me to start my business. After my husband and I took a three-week trip to Italy that I planned from start to finish, I realized how much I enjoyed organizing every detail—the flights, hotels, tours, and experiences. While I found it exciting, I knew that for many people, the process can feel overwhelming. That’s when I knew I wanted to help others enjoy travel without the stress, turning what I love into a way to make dream vacations effortless for others.
What sets your business apart from others in the industry? I would say it’s the personal touches and genuine care I bring to every trip I plan. I take the time to get to know my clients and what matters most to them. I don’t push experiences—I simply provide thoughtful options and honest guidance so they can choose what feels right. My goal is to make travel planning easy, enjoyable, and perfectly suited to each traveler.
What do you consider to be your biggest success so far? That’s a tough one, but I’d say it’s the relationships I’ve built with my clients. Every trip has its ups and downs, but when a client returns to plan their next adventure, it’s an incredibly rewarding reminder of the trust and connection we’ve built.
How does your business contribute to the local community? Since it’s just me running the business, I focus on volunteering my time and am on the Madison Street Festival Committee, make donations, and support local events. I’ve also sponsored local athletics and community programs to stay involved with the community.
How do you see your business evolving in the next 5-10 years? I see my business growing into a community of travelers—groups from Madison coming together to explore the world while forming lasting bonds. I want to create opportunities for people to connect through shared travel experiences, so they not only make memories abroad but also build friendships and a sense of adventure they can carry back home.
Who are your typical customers and how do they find you? My typical customers are families, couples, and groups who want to travel but prefer having someone handle the details for them. Most of my clients come through referrals from happy travelers, but many also find me online through Facebook, Google, Instagram, LinkedIn or my website. I’m also building a Facebook group to share travel tips and inspiration, and I’d love to start hosting local travel parties where people can connect, learn about group trips, and start dreaming up their next adventure together. Soon to come!!
What do you enjoy most about running your business? What I enjoy most about running my business is the flexibility it gives me. With little ones at home, it’s a blessing to be able to work from home, set my own hours, and still be there when they need me—whether it’s school events, pickups, or those unexpected sick days. It lets me do what I love while still being present for my family.
How do you stay up-to-date with industry trends and changes? I stay up to date with industry trends through a mix of ongoing learning and constant connection. I read travel magazines and news articles, follow updates from suppliers and destinations, and receive regular communications from my franchise with the latest promotions, policy changes, and training opportunities. It helps me stay informed so I can provide my clients with the most current options, deals, and travel insights.
What advice would you give to someone interested in starting a business in your industry? I’d tell them to be patient and prepared to learn constantly. It takes time to build trust and a solid client base. Focus on creating genuine relationships, not just making sales.
What product/service would you like for us to highlight at this time? Right now, I’d love to highlight European river cruises. I’m currently diving back into studying and relearning all the details about these incredible journeys—everything from the different cruise lines and itineraries to the unique experiences along the Rhine, Danube, and beyond. River cruising is such a special way to see Europe. You travel within the country and are immersed. I’m excited to help more travelers discover just how amazing it can be.
Do you involve your kids in your business? If yes, how so? Sort of! We travel as a family, so I’m always getting feedback from the kids on what they enjoy and what makes a trip fun for them. They also love helping me with little things like sending mail or putting together client packages. It’s a fun way to include them and show them what I do.
What do you find is the most difficult part of balancing motherhood and business life? The one that stands out right now the most for me is juggling the after-school chaos—sports practices, homework, and evening routines—because that often overlaps with the times clients are most available to discuss itineraries or changes. Finding that balance between being fully present for my kids and keeping up with my business can be tricky.
What business in the Madison Area is your favorite? Oh, that’s a tough one! But I’d probably say All Things Madison. She does such a great job keeping me grounded in the community and connected to what’s happening locally. I can always count on her for news, events, and stories that matter to our area—it’s such a great resource for anyone who loves being involved in Madison.
Do you have a business bestie? I don’t have a single “business bestie,” but I’m lucky to have a great network of supportive people in the area that I can turn to. Nutmeg Cookies is one of my favorites, and I’ve also connected with other travel advisors nearby—Isaiah and Deborah Banks with Cruise Planners are wonderful! They were such a big help when I first moved here, and I’m grateful to have that kind of encouragement and community around me.
Anything else you would like for us to highlight? I’d love to highlight that even if you already know exactly what kind of vacation you want, it’s still valuable to have someone on your side. I’m here to answer questions, offer guidance, and step in if something goes wrong. You don’t have to hand over every detail for me to help—I can simply be your support system throughout the process. And at this time, there’s no fee to work with me.
Where can people find you? sjolson.dreamvacations.com
Thanks for reading! If Samantha’s experience as a mom and business owner resonates with you, we want to hear from you in the comments! And if you are a mom and business owner in Madison, Alabama email us at madisonmompreneur@gmail.com. to be featured in a future Member Highlight post!
March 4, 2026
Owner: Rachel Eubanks
About: Eubanks Written Solutions (EWS) is a copywriting company that helps businesses use words to attract and keep great clients. From newsletters to social posts to white papers to websites, EWS serves businesses that understand how words matter to customers.
Phone Number: (205) 712-0156
March 4, 2026
Owner: Rachel Eubanks
About: Eubanks Written Solutions (EWS) is a copywriting company that helps businesses use words to attract and keep great clients. From newsletters to social posts to white papers to websites, EWS serves businesses that understand how words matter to customers.
Phone Number: (205) 712-0156
March 3, 2026
Owner: Megan Fresenburg
About: Owner Megan Fresenburg makes custom decorated cookies for all life’s events, big and small. Nutmeg Cookie’s offers cookie classes for those wanting to learn how to decorate.
March 3, 2026
Owner: Megan Fresenburg
About: Owner Megan Fresenburg makes custom decorated cookies for all life’s events, big and small. Nutmeg Cookie’s offers cookie classes for those wanting to learn how to decorate.
February 24, 2026
Owner: Deanna Bender
About: Favorite Things located on Main Street Madison is an ecclectic boutique carefully curated to showcase thoughtful and clever gifts. Owner Deanna Bender is dedicated to help customers the perfect gift or new “favorite thing” for themselves.
Address: 204 Main St, Madison AL 35758
Phone Number: (256) 111-2222
February 24, 2026
Owner: Deanna Bender
About: Favorite Things located on Main Street Madison is an ecclectic boutique carefully curated to showcase thoughtful and clever gifts. Owner Deanna Bender is dedicated to help customers the perfect gift or new “favorite thing” for themselves.
Address: 204 Main St, Madison AL 35758
Phone Number: (256) 111-2222
