Latest on the blog
Owner: Lisa DeMoss
About: Eatable Rootz is a cozy plant-based micro bakery creating nondairy baked goods made with care. We love offering families healthier treats using simple, quality ingredients. Rooted in flavor and baked with love — it’s goodness you can feel good about.
Phone Number: (256) 223-3020
October 19, 2025
Welcome to another edition of our Member Spotlight Series on the Madison Mompreneur blog! This series will help you get to know the members of Madison Mompreneur as we ask them questions about their personal and professional life as moms who own businesses in the Madison, Alabama area.
We are continuing this series with the spotlight on Kelbey McGhee, Owner of Hatched Design Co.!
Tell us about yourself!
I’m Kelbey McGhee, and I’m the owner of Hatched Design Co.
How does your business help people?
As a brand and website designer, I help overwhelmed entrepreneurs find their confidence with relationship-focused branding and conversion-driven Showit websites.
How long have you lived in Madison?
I’ve lived in the area my whole life!
What inspired you to start your business?
While I was working in the marketing department for a tech company in Nashville, TN, the whole branch I had worked with was laid off. So, yes, one day I had a 9–5, the next…I had zero income and a whole lotta questions. And while being jobless isn’t exactly what I’d recommend for a good time, that layoff gave me the push I didn’t know I needed. I decided to give freelancing a go. One project led to another, and suddenly I had a real business forming in front of me. Not bad for a fresh-outta-corporate girl with a laptop and a Pinterest mood board! As I worked with more clients, I realized who I loved working with the most were women starting their own businesses from scratch. The ones who were ready to ditch the 9–5 grind in exchange for freedom and flexibility — but had no idea where to start when it came to branding. I saw myself in them. I was them. So, I made it official. Hatched Design Co was born. And it’s been my full-time gig ever since — helping women in business look and feel like the CEOs they are.
What sets your business apart from others in the industry?
I don’t just design pretty things—I build brands that actually work. While most designers focus on making things look good, I’m obsessed with making sure your brand attracts the right people and drives real results. I combine a decade of strategic marketing knowledge with intentional design to create brands that don’t just sit pretty on the internet—they work overtime to grow your business. Here’s what really sets me apart: I’ve been where the startups are. I know what it feels like to stare at your laptop at 2 AM wondering if you’re crazy for starting a business. That’s why my process feels less like working with a corporate agency and more like having a strategic best friend who happens to know a lot about branding! I specialize in helping entrepreneurs skip the messy middle—that overwhelming phase where you know you need a brand but have no idea where to start. Instead of leaving you to figure it out alone, I guide you through a proven process that turns your vision into a cohesive brand experience that connects with your ideal clients from day one. The bottom line? Other designers give you a logo and website. I give you the confidence and clarity to build something your whole community can’t stop talking about.
What do you consider to be your biggest success so far?
My biggest success isn’t something I built—it’s watching a client go from hiding behind ‘coming soon’ pages for months to launching confidently and booking her first $10K month within 60 days. That moment when she texted me ‘I can’t believe this is actually working!’ That’s what I’m here for.
How does your business contribute to the local community?
I’m passionate about helping local entrepreneurs in the greater Alabama area build businesses they’re proud of. When I help a local baker create a brand that attracts more customers, or design a website for a local service provider that actually converts, I’m directly contributing to our local economy and helping small businesses thrive right here at home.
How do you see your business evolving in the next 5-10 years?
It’s 10 years down the road, and Hatched is totally killing it in the small business world. I want to be the go-to crew for entrepreneurs looking to level up their game in the area. We’re keeping things boutique. We’re not trying to be the next big corporate giant. We’re all about that quality over quantity life. We’re staying true to our roots, keeping things personal, and delivering awesomeness on a silver platter.
Who are your typical customers and how do they find you?
My ideal clients? They’re the go-getters, the dreamers, the “I’m gonna make this happen” types. We’re talking about: First-time entrepreneurs ready to make their mark, small business owners who know it’s time for a digital glow-up, corporate escapees starting their own gig, and creative souls who need help turning their ideas into a real-deal brand. These folks know that good design isn’t just pretty – it’s powerful. They’re ready to invest in their business’s future, but they’d rather leave the design magic to someone who lives and breathes this stuff (aka, yours truly). They’ll find me during local networking events, through the mouth’s of successful clients, and Instagram for national reach.
What do you enjoy most about running your business?
I’m obsessed with the puzzle of it all. Taking someone’s big, messy vision and figuring out how to turn it into a cohesive brand that actually works. Every project is like a creative challenge where I get to dig into their story, understand their people, and then design something that bridges that gap perfectly.
How do you stay up-to-date with industry trends and changes?
I follow a mix of design blogs, marketing podcasts, other designers and industry leaders on social media, but I’m selective about it. I focus on sources that share both the ‘what’ and the ‘why’ behind trends—because understanding the strategy behind a design choice is way more valuable than just copying what looks cool. Plus, my clients often share what they’re seeing in their own fields.
What advice would you give to someone interested in starting a business in your industry?
Start before you’re “ready”. Don’t wait until you feel ‘qualified enough’ or have the perfect portfolio—I started with a laptop and way too much coffee! The best way to learn is by doing actual client work. Start with friends, family, or small local businesses who need help. Your skills will grow with every project, and real client work teaches you things no course ever could.
What product/service would you like for us to highlight at this time?
All-in-One Brand and Website Design: A simple, no-fuss design experience that turns your brand and website into a polished, conversion-driven home for your brand.
Do you involve your kid(s) in your business? If yes, how so?
Somewhat! My son is 3.5 and he likes to watch what I do on the computer every so often. But he likes to “type my emails” more!
What do you find is the most difficult part of balancing motherhood and business life?
The hardest part is the constant mental switching between ‘mom mode’ and ‘business owner mode.’ One minute I’m designing a brand strategy, the next I’m dealing with a toddler meltdown because his daddy gave him milk in a red cup instead of a blue cup, then immediately switching back to take a client call. It’s not just the time management—it’s the emotional and mental energy it takes to be fully present for both sides.
Where can people find you?
My Website & Instagram!
If Kelbey’s experience as a mom and business owner resonates with you, we want to hear from you in the comments! And if you are a mom and business owner in Madison, Alabama email us at madisonmompreneur@gmail.com to be featured in a future Member Highlight post!Thanks for reading!
October 15, 2025
Owner: Lyndsi Alexander
About: AlexandHR provides Human Resourcing Consulting for Fractional HR needs and HR System set-up and support
Phone Number: (256) 203-3627
October 14, 2025
Owner: Arin Kennedy
About: Starfinder Financial Coaching helps millennials take control of their money so they can confidently pay off debt, build savings, and make progress toward their goals. Through personalized 1:1 coaching, clients gain clarity, a plan, and peace of mind with their finances.
October 9, 2025
Owner: Maria Troupe
About: Wine and Design is a sip & paint experience that also offers Art Buzz Kids classes and school break camps, DiYs, On Wheels (brings the pARTy to you), Paint it Forward for fundraising, and Team Building activities.
Address: 12060 County Line Rd Suite G, Madison, AL 35756
Phone Number: (256-262-4194
October 1, 2025
With Madison City and surrounding school districts heading into the 2nd quarter, all of the kid afterschool and weekend activities are in full swing. When the last bell of the day rings through the halls, it signals the start of the Mompreneur’s second shift as chauffeur and facilitator of all the activities. Not to mention, if you have a volunteer or paid role in these organizations—our coworking group alone has coaches and booster sponsors for high school teams—the workday becomes even
Why Are We All So Busy?
If you’re starting to question how you can balance your business and motherhood responsibilities during this hectic season, you’re not alone. In a “very scientific” study we conducted at a past coworking session, 4.5 out of 5 moms (yes, we’re still wondering what a half mom looks like) admitted to feeling overwhelmed by their fall schedules.
When everyone around us is overbooked, it can normalize the stress. We may even start thinking that constant busyness is just how life has to be. But here’s the truth: we don’t have to stay on autopilot. We can make intentional choices to create a healthier rhythm for our businesses, our families, and ourselves.
What To Do About It
As much as everything feels urgent, the reality is this: if everything is important, nothing is. To protect both your business and your family time, start by prioritizing commitments. That may look like trimming your kids’ activity list, saying no to one more committee, or streamlining business tasks that drain your energy.
Here are a few strategies our Madison mom entrepreneurs are using to reclaim balance:
- Batch Your Business Tasks – Instead of juggling emails, content creation, and client calls daily, batch similar tasks into focused work blocks. Even just two hours of deep focus can move your business forward faster than a scattered eight-hour day.
- Set Clear Boundaries – Let your family know your “office hours” (even if that office is your dining table). When you protect time for your business, you model healthy boundaries for your kids, too.
- Outsource When You Can – Whether it’s hiring a babysitter one afternoon a week or bringing in a bookkeeper, small investments can create major breathing room.
- Leverage Community – This is where Madison Mompreneur shines. Our coworking sessions, member directory, and events give local moms a space to connect, share strategies, and lean on each other when things get tough. You don’t have to balance it all alone.
Balancing motherhood and entrepreneurship isn’t about achieving perfection—it’s about designing a life that works for you. Some seasons will lean heavier toward business, and others toward family. By setting priorities, leaning into community, and giving yourself permission to say no, you’ll find that balance doesn’t have to feel impossible.
If you’re a mom business owner in Madison, Alabama, looking for support, connection, or just a reminder that you’re not the only one juggling it all, Madison Mompreneur is here for you. Together, we can pour energy back into moms while building thriving businesses that make our community stronger.
October 1, 2025
Owner: Darra Varlas
About: Capital Cookie Co. is a licensed cottage bakery in west Madison that specializes in custom decorated sugar cookies, cookie classes, macarons and classic drop cookies!
Phone Number: (208) 440-4721
September 28, 2025
Owner: Sarah Simpson
About: Accounting Solutions specializes in tax planning for small businesses and individuals. They help business owners know where their business stands year-round so they can make informed financial decisions.
Address: 103 Spenryn Dr Madison, Al 35758
Phone Number: (256) 850-0156
September 24, 2025
Welcome to another edition of our Member Spotlight Series on the Madison Mompreneur blog! This series will help you get to know the members of Madison Mompreneur as we ask them questions about their personal and professional life as moms who own businesses in the Madison, Alabama area.
We are continuing this series with the spotlight on Lindsey Barron, Owner of Rocket City Mom!
Tell us about yourself and your business! I’m Lindsey Barron, and I’m the owner of Rocket City Mom.
How does your business help people? Rocket City Mom helps North Alabama families thrive. Through our website, www.rocketcitymom.com, we provide free, reliable, and hyperlocal parenting resources to support families at every stage. From our comprehensive event calendar and seasonal guides to education tools, local business spotlights, and community stories, we connect parents and caregivers with the information they need to make informed decisions. Whether it’s finding a fun weekend activity, choosing the right school, or navigating parenting challenges, Rocket City Mom empowers families with access, support, and connection in their local community.
How long have you lived in the Madison area? I have lived in Madison County for 40 years.
What inspired you to start your business? As a long-time advocate for families and children in North Alabama, I saw Rocket City Mom as more than just a website, it was a trusted lifeline for parents in our community. I was inspired to purchase Rocket City Mom because I deeply believe in the power of connection, information, and local support. As a mom of a large, blended family and someone who has spent decades working with nonprofits, I understand firsthand how valuable it is to have access to reliable resources during every stage of parenthood. I wanted to ensure Rocket City Mom not only continued serving families but also expanded its reach, grew its impact, and remained a voice for those navigating both the joys and challenges of raising children in our region.
What sets your business apart from others in the industry? What sets Rocket City Mom apart is our deep-rooted connection to the community we serve. Unlike national parenting websites, we are hyperlocal and personally invested in North Alabama families. Our content is created by local parents, for local parents, which means we understand their unique needs, challenges, and opportunities. We don’t just share information; we build relationships, amplify underrepresented voices, and advocate for resources that make a real difference. With over a decade of trust, a robust online presence, and genuine partnerships with schools, nonprofits, and small businesses, Rocket City Mom is more than a resource, we’re a reliable companion in the parenting journey.
What do you consider to be your biggest success so far? Our biggest success has been building and sustaining a trusted, free resource that truly makes a difference in the lives of North Alabama families. Since taking ownership, we’ve expanded our reach, deepened community partnerships, and kept local parenting content accessible to all, regardless of income or background. One of our proudest achievements is being recognized with the Huntsville/Madison County Chamber of Commerce Community Impact Award, which affirmed that our mission to connect, support, and uplift families is not only working, but valued. Seeing the direct impact of our work, whether it’s a parent finding the perfect school, a local event reaching new audiences, or a small business thriving through our promotion, reminds us daily that our success is shared with the community we serve.
How does your business contribute to the local community? Rocket City Mom contributes to the local community by serving as a bridge between families and the resources they need to thrive. We spotlight local events, schools, nonprofits, and small businesses, giving them a platform to reach parents and caregivers across North Alabama. Our free event calendar, seasonal guides, and educational content make it easier for families to stay connected, informed, and engaged. Beyond digital resources, we also host and support in-person events that bring the community together, from learning conferences to family festivals. By amplifying local voices, advocating for children and families, and partnering with mission-driven organizations, Rocket City Mom plays an active role in strengthening the fabric of our region.
How do you see your business evolving in the next 5-10 years? In the next 5-10 years, I see Rocket City Mom evolving into an even more dynamic hub for parenting support across North Alabama. We’ll continue to innovate digitally, with a more robust mobile experience, inclusive content, and deeper engagement through video, podcasts, and interactive tools. At the heart of it all, our mission will remain the same: to serve families with empathy, elevate local voices, and champion causes that improve the quality of life for children and parents. As communities grow and change, so will we, always grounded in local impact and authentic connection.
Who are your typical customers and how do they find you? Our typical audience includes parents, caregivers, and educators in North Alabama, especially those looking for trustworthy, local information to support their families. From new moms searching for pediatricians to seasoned parents navigating school choices, our readers span every stage of the parenting journey. Many find us through organic Google searches, social media, word-of-mouth referrals, and community partnerships. Our searchable event calendar, school and camp guides, and timely local features make us a go-to resource. We’re proud that once families discover Rocket City Mom, they tend to stay with us throughout their parenting years and often recommend us to others in their circle.
What do you enjoy most about running your business? What I enjoy most about running Rocket City Mom is knowing that the work we do truly matters to families in our community and getting to do that work alongside an amazing team. Every day, I’m inspired by the passion, creativity, and dedication of the people behind Rocket City Mom. We’re not just co-workers, we’re fellow parents, advocates, and community-builders who genuinely care about making life a little easier and more joyful for the families we serve. Collaborating with this incredible team to uplift local voices, support small businesses, and connect parents to valuable resources is both a privilege and a joy. It’s the people, both on our team and in our community, that make this work so rewarding.
How do you stay up-to-date with industry trends and changes? Staying current is essential in the fast-paced world of digital media and parenting resources. At Rocket City Mom, we stay up-to-date with industry trends by actively engaging with other leaders in local journalism, parenting networks, and digital publishing. We regularly attend professional conferences, and track analytics and reader feedback to guide content decisions. We also stay closely connected to our community, listening to what families need, what topics they’re talking about, and what resources they’re seeking. This combination of data, dialogue, and professional development helps us adapt quickly, stay relevant, and continue delivering content that truly serves our readers.
What advice would you give to someone interested in starting a business in your industry? My biggest piece of advice is to start with service, know who your audience is and how you can genuinely help them. In this industry, trust is everything. If you’re building a parenting resource or local media platform, be prepared to show up consistently, listen to your community, and deliver value without expecting instant returns. Build relationships with local organizations, small businesses, and families, you’ll grow stronger together. Also, don’t underestimate the importance of adaptability; digital trends, algorithms, and reader needs evolve quickly, so stay curious and willing to pivot. And finally, surround yourself with a passionate team. A mission-driven, supportive crew makes all the difference when you’re juggling deadlines, community expectations, and the demands of entrepreneurship.
What product/service would you like for us to highlight at this time? We’d love to highlight our free community Event Calendar, the most comprehensive family-friendly calendar in North Alabama. It’s the go-to resource for parents looking for things to do, from free festivals and library programs to camps, classes, and seasonal fun. Local businesses and organizations can also submit their events for free, making it a win-win for both families and community partners. Promoting this calendar helps families stay connected and engaged while supporting the organizations that make North Alabama a great place to raise kids.
Do you involve your kids in your business? If yes, how so? Yes, absolutely, I love involving my children in Rocket City Mom! They often help prepare for events, assist behind the scenes, and volunteer alongside me at community activities. It’s important to me that they see the value of hard work, service, and giving back. Being part of the Rocket City Mom journey has given them a front-row seat to what it means to support your community and be a voice for others. It’s become a family mission, and I’m proud that they’re learning how to make a positive impact while also sharing in the fun and connection that comes with this work.
What do you find is the most difficult part of balancing motherhood and business life? The most difficult part is feeling like there’s never enough of me to go around. As a mom and a business owner, I’m constantly juggling priorities, and it can be hard to give 100% to both at the same time. There are moments when work needs my full attention, and others when my family needs me more, and navigating that push and pull can be challenging. The guilt that comes with missing a school event or delaying a project deadline is real. But I’ve learned to give myself grace, set boundaries, and focus on being present wherever I am. I remind myself that I’m modeling resilience, passion, and purpose for my kids, and that’s something I’m proud of.
What business in the Madison Area is your favorite? That’s a tough question because we’re lucky to have so many amazing businesses in the Madison area! But one of my favorites is Kids to Love. They’re not only great at what they do, but they also care deeply about the community – finding forever families for children in our community. I love supporting local businesses that give back, create welcoming spaces for families, and bring something special to our area. Whether it’s grabbing a coffee, shopping small, or partnering on events, it’s those community-driven businesses that make Madison feel like home.
Do you have a business bestie? Yes, I absolutely have a business bestie, and I’m so thankful for her! Having someone who understands the ups and downs of entrepreneurship, celebrates the wins, and talks you through the tough moments is invaluable. We bounce ideas off each other, collaborate when we can, and remind each other to take breaks and keep our priorities in check. It’s not just about business it’s about having someone in your corner who gets it. Every entrepreneur needs that kind of support system, and I’m lucky to have found mine.
Anything else you would like for us to highlight? We’d love for you to highlight that Rocket City Mom is more than a website, it’s a mission-driven community resource. Everything we do is rooted in supporting families, lifting up local voices, and creating meaningful connections across North Alabama. We’re proud to offer free access to parenting content, inclusive family guides, and platforms for small businesses and nonprofits to thrive. Whether you’re a brand-new parent or a long-time local, Rocket City Mom is here to walk alongside you. And we’re always growing, so stay tuned for new events, partnerships, and regional expansions that continue to put families first.
Where can people find you? www.rocketcitymom.com
Thanks for reading! If Lindsey’s experience as a mom and business owner resonates with you, we want to hear from you in the comments! And if you are a mom and business owner in Madison, Alabama email us at madisonmompreneur@gmail.com. to be featured in a future Member Highlight post!
September 24, 2025
Running your own business as a mom is a powerful act of courage. You’re building something from the ground up while juggling school pickups, family schedules, and all the little fires that pop up in everyday life. Yet, despite your accomplishments, do you ever feel like you don’t belong in the entrepreneurial world? That any minute someone might “find out” you’re not as capable as you appear? That heavy feeling has a name: Imposter Syndrome.
What is Imposter Syndrome?
Imposter syndrome is the belief that your achievements aren’t valid and that your success comes from luck or external factors instead of your skills and hard work. For mompreneurs, this can show up as doubting your ability to run a business while raising a family, comparing yourself to other business owners who seem to “have it all together”, and downplaying your wins—whether it’s landing a client, hosting a successful pop-up, or simply balancing your books.
Imposter syndrome can feel isolating and like it’s only happening to you. In actuality, studies show that 75%-85% of women experience it at some point. But for moms in business, it can feel even more debilitating when you’re navigating two (or more) full-time roles at once.
Why Mompreneurs Are Especially Vulnerable
Moms building home-based businesses often build their networks via social media, where business owners are most likely to just share their successes and none of their struggles. It can led a new mompreneur to feel like all the small businesses are thriving and that they are the only ones floundering. And while watching our mom + biz owners succeed can be inspiring, it also can create lead to comparison. Social media shows you the heavily filtered storefronts, curated workspaces, and thriving families. What you don’t see are the late nights, the fears, and the mistakes along the way.
Moms often feel added pressure to prove themselves, both as professionals and as caregivers. If your business doesn’t grow as quickly as you hoped, or if your house doesn’t look like a magazine, it’s easy to question your worth.
How to Overcome Imposter Syndrome
You don’t have to resign yourself to a life of feeling “not good enough”. Here are a couple ways to help you overcome imposter syndrome.
- Celebrate Small Wins
Keep a journal of your achievements, no matter how small. Did you finally register your LLC? Land your first client? Show up at a Madison Mompreneur coworking session even though you were nervous? Write it down! Success builds confidence. - Connect with Community
One of the best ways to silence imposter thoughts is to talk with other moms who understand. At Madison Mompreneur, our hybrid coworking sessions create space to share struggles and solutions. You’ll quickly realize you’re not alone. - Shift the Narrative
Instead of asking, “Who am I to do this?” try, “Who am I not to?” Your voice, perspective, and business fill a unique need in our community. Madison thrives because of diverse businesses like yours. - Invest in Support
Whether it’s childcare, bookkeeping help, or marketing services, outsourcing areas that drain you can free up energy for your strengths. Delegating isn’t weakness, it’s a smart business move. - Practice Self-Compassion
Remember: perfection isn’t the goal. Progress is. You can’t pour into your business or your family if you’re constantly criticizing yourself.
Imposter syndrome doesn’t disappear overnight, but it does lose power when you name it, share it, and take steps to challenge it. As a mompreneur in Madison, you are not “pretending.” You are building a legacy—for yourself, your family, and your community.
So the next time that inner voice whispers that you’re not enough, remind yourself: you are exactly where you’re supposed to be.
September 17, 2025
