Latest on the blog
Owner: Maria Troupe
About: Wine and Design is a sip & paint experience that also offers Art Buzz Kids classes and school break camps, DiYs, On Wheels (brings the pARTy to you), Paint it Forward for fundraising, and Team Building activities.
Address: 12060 County Line Rd Suite G, Madison, AL 35756
Phone Number: (256-262-4194
October 1, 2025
With Madison City and surrounding school districts heading into the 2nd quarter, all of the kid afterschool and weekend activities are in full swing. When the last bell of the day rings through the halls, it signals the start of the Mompreneur’s second shift as chauffeur and facilitator of all the activities. Not to mention, if you have a volunteer or paid role in these organizations—our coworking group alone has coaches and booster sponsors for high school teams—the workday becomes even
Why Are We All So Busy?
If you’re starting to question how you can balance your business and motherhood responsibilities during this hectic season, you’re not alone. In a “very scientific” study we conducted at a past coworking session, 4.5 out of 5 moms (yes, we’re still wondering what a half mom looks like) admitted to feeling overwhelmed by their fall schedules.
When everyone around us is overbooked, it can normalize the stress. We may even start thinking that constant busyness is just how life has to be. But here’s the truth: we don’t have to stay on autopilot. We can make intentional choices to create a healthier rhythm for our businesses, our families, and ourselves.
What To Do About It
As much as everything feels urgent, the reality is this: if everything is important, nothing is. To protect both your business and your family time, start by prioritizing commitments. That may look like trimming your kids’ activity list, saying no to one more committee, or streamlining business tasks that drain your energy.
Here are a few strategies our Madison mom entrepreneurs are using to reclaim balance:
- Batch Your Business Tasks – Instead of juggling emails, content creation, and client calls daily, batch similar tasks into focused work blocks. Even just two hours of deep focus can move your business forward faster than a scattered eight-hour day.
- Set Clear Boundaries – Let your family know your “office hours” (even if that office is your dining table). When you protect time for your business, you model healthy boundaries for your kids, too.
- Outsource When You Can – Whether it’s hiring a babysitter one afternoon a week or bringing in a bookkeeper, small investments can create major breathing room.
- Leverage Community – This is where Madison Mompreneur shines. Our coworking sessions, member directory, and events give local moms a space to connect, share strategies, and lean on each other when things get tough. You don’t have to balance it all alone.
Balancing motherhood and entrepreneurship isn’t about achieving perfection—it’s about designing a life that works for you. Some seasons will lean heavier toward business, and others toward family. By setting priorities, leaning into community, and giving yourself permission to say no, you’ll find that balance doesn’t have to feel impossible.
If you’re a mom business owner in Madison, Alabama, looking for support, connection, or just a reminder that you’re not the only one juggling it all, Madison Mompreneur is here for you. Together, we can pour energy back into moms while building thriving businesses that make our community stronger.
October 1, 2025
Owner: Darra Varlas
About: Capital Cookie Co. is a licensed cottage bakery in west Madison that specializes in custom decorated sugar cookies, cookie classes, macarons and classic drop cookies!
Phone Number: (208) 440-4721
September 28, 2025
Owner: Sarah Simpson
About: Accounting Solutions specializes in tax planning for small businesses and individuals. They help business owners know where their business stands year-round so they can make informed financial decisions.
Address: 103 Spenryn Dr Madison, Al 35758
Phone Number: (256) 850-0156
September 24, 2025
Welcome to another edition of our Member Spotlight Series on the Madison Mompreneur blog! This series will help you get to know the members of Madison Mompreneur as we ask them questions about their personal and professional life as moms who own businesses in the Madison, Alabama area.
We are continuing this series with the spotlight on Lindsey Barron, Owner of Rocket City Mom!
Tell us about yourself and your business! I’m Lindsey Barron, and I’m the owner of Rocket City Mom.
How does your business help people? Rocket City Mom helps North Alabama families thrive. Through our website, www.rocketcitymom.com, we provide free, reliable, and hyperlocal parenting resources to support families at every stage. From our comprehensive event calendar and seasonal guides to education tools, local business spotlights, and community stories, we connect parents and caregivers with the information they need to make informed decisions. Whether it’s finding a fun weekend activity, choosing the right school, or navigating parenting challenges, Rocket City Mom empowers families with access, support, and connection in their local community.
How long have you lived in the Madison area? I have lived in Madison County for 40 years.
What inspired you to start your business? As a long-time advocate for families and children in North Alabama, I saw Rocket City Mom as more than just a website, it was a trusted lifeline for parents in our community. I was inspired to purchase Rocket City Mom because I deeply believe in the power of connection, information, and local support. As a mom of a large, blended family and someone who has spent decades working with nonprofits, I understand firsthand how valuable it is to have access to reliable resources during every stage of parenthood. I wanted to ensure Rocket City Mom not only continued serving families but also expanded its reach, grew its impact, and remained a voice for those navigating both the joys and challenges of raising children in our region.
What sets your business apart from others in the industry? What sets Rocket City Mom apart is our deep-rooted connection to the community we serve. Unlike national parenting websites, we are hyperlocal and personally invested in North Alabama families. Our content is created by local parents, for local parents, which means we understand their unique needs, challenges, and opportunities. We don’t just share information; we build relationships, amplify underrepresented voices, and advocate for resources that make a real difference. With over a decade of trust, a robust online presence, and genuine partnerships with schools, nonprofits, and small businesses, Rocket City Mom is more than a resource, we’re a reliable companion in the parenting journey.
What do you consider to be your biggest success so far? Our biggest success has been building and sustaining a trusted, free resource that truly makes a difference in the lives of North Alabama families. Since taking ownership, we’ve expanded our reach, deepened community partnerships, and kept local parenting content accessible to all, regardless of income or background. One of our proudest achievements is being recognized with the Huntsville/Madison County Chamber of Commerce Community Impact Award, which affirmed that our mission to connect, support, and uplift families is not only working, but valued. Seeing the direct impact of our work, whether it’s a parent finding the perfect school, a local event reaching new audiences, or a small business thriving through our promotion, reminds us daily that our success is shared with the community we serve.
How does your business contribute to the local community? Rocket City Mom contributes to the local community by serving as a bridge between families and the resources they need to thrive. We spotlight local events, schools, nonprofits, and small businesses, giving them a platform to reach parents and caregivers across North Alabama. Our free event calendar, seasonal guides, and educational content make it easier for families to stay connected, informed, and engaged. Beyond digital resources, we also host and support in-person events that bring the community together, from learning conferences to family festivals. By amplifying local voices, advocating for children and families, and partnering with mission-driven organizations, Rocket City Mom plays an active role in strengthening the fabric of our region.
How do you see your business evolving in the next 5-10 years? In the next 5-10 years, I see Rocket City Mom evolving into an even more dynamic hub for parenting support across North Alabama. We’ll continue to innovate digitally, with a more robust mobile experience, inclusive content, and deeper engagement through video, podcasts, and interactive tools. At the heart of it all, our mission will remain the same: to serve families with empathy, elevate local voices, and champion causes that improve the quality of life for children and parents. As communities grow and change, so will we, always grounded in local impact and authentic connection.
Who are your typical customers and how do they find you? Our typical audience includes parents, caregivers, and educators in North Alabama, especially those looking for trustworthy, local information to support their families. From new moms searching for pediatricians to seasoned parents navigating school choices, our readers span every stage of the parenting journey. Many find us through organic Google searches, social media, word-of-mouth referrals, and community partnerships. Our searchable event calendar, school and camp guides, and timely local features make us a go-to resource. We’re proud that once families discover Rocket City Mom, they tend to stay with us throughout their parenting years and often recommend us to others in their circle.
What do you enjoy most about running your business? What I enjoy most about running Rocket City Mom is knowing that the work we do truly matters to families in our community and getting to do that work alongside an amazing team. Every day, I’m inspired by the passion, creativity, and dedication of the people behind Rocket City Mom. We’re not just co-workers, we’re fellow parents, advocates, and community-builders who genuinely care about making life a little easier and more joyful for the families we serve. Collaborating with this incredible team to uplift local voices, support small businesses, and connect parents to valuable resources is both a privilege and a joy. It’s the people, both on our team and in our community, that make this work so rewarding.
How do you stay up-to-date with industry trends and changes? Staying current is essential in the fast-paced world of digital media and parenting resources. At Rocket City Mom, we stay up-to-date with industry trends by actively engaging with other leaders in local journalism, parenting networks, and digital publishing. We regularly attend professional conferences, and track analytics and reader feedback to guide content decisions. We also stay closely connected to our community, listening to what families need, what topics they’re talking about, and what resources they’re seeking. This combination of data, dialogue, and professional development helps us adapt quickly, stay relevant, and continue delivering content that truly serves our readers.
What advice would you give to someone interested in starting a business in your industry? My biggest piece of advice is to start with service, know who your audience is and how you can genuinely help them. In this industry, trust is everything. If you’re building a parenting resource or local media platform, be prepared to show up consistently, listen to your community, and deliver value without expecting instant returns. Build relationships with local organizations, small businesses, and families, you’ll grow stronger together. Also, don’t underestimate the importance of adaptability; digital trends, algorithms, and reader needs evolve quickly, so stay curious and willing to pivot. And finally, surround yourself with a passionate team. A mission-driven, supportive crew makes all the difference when you’re juggling deadlines, community expectations, and the demands of entrepreneurship.
What product/service would you like for us to highlight at this time? We’d love to highlight our free community Event Calendar, the most comprehensive family-friendly calendar in North Alabama. It’s the go-to resource for parents looking for things to do, from free festivals and library programs to camps, classes, and seasonal fun. Local businesses and organizations can also submit their events for free, making it a win-win for both families and community partners. Promoting this calendar helps families stay connected and engaged while supporting the organizations that make North Alabama a great place to raise kids.
Do you involve your kids in your business? If yes, how so? Yes, absolutely, I love involving my children in Rocket City Mom! They often help prepare for events, assist behind the scenes, and volunteer alongside me at community activities. It’s important to me that they see the value of hard work, service, and giving back. Being part of the Rocket City Mom journey has given them a front-row seat to what it means to support your community and be a voice for others. It’s become a family mission, and I’m proud that they’re learning how to make a positive impact while also sharing in the fun and connection that comes with this work.
What do you find is the most difficult part of balancing motherhood and business life? The most difficult part is feeling like there’s never enough of me to go around. As a mom and a business owner, I’m constantly juggling priorities, and it can be hard to give 100% to both at the same time. There are moments when work needs my full attention, and others when my family needs me more, and navigating that push and pull can be challenging. The guilt that comes with missing a school event or delaying a project deadline is real. But I’ve learned to give myself grace, set boundaries, and focus on being present wherever I am. I remind myself that I’m modeling resilience, passion, and purpose for my kids, and that’s something I’m proud of.
What business in the Madison Area is your favorite? That’s a tough question because we’re lucky to have so many amazing businesses in the Madison area! But one of my favorites is Kids to Love. They’re not only great at what they do, but they also care deeply about the community – finding forever families for children in our community. I love supporting local businesses that give back, create welcoming spaces for families, and bring something special to our area. Whether it’s grabbing a coffee, shopping small, or partnering on events, it’s those community-driven businesses that make Madison feel like home.
Do you have a business bestie? Yes, I absolutely have a business bestie, and I’m so thankful for her! Having someone who understands the ups and downs of entrepreneurship, celebrates the wins, and talks you through the tough moments is invaluable. We bounce ideas off each other, collaborate when we can, and remind each other to take breaks and keep our priorities in check. It’s not just about business it’s about having someone in your corner who gets it. Every entrepreneur needs that kind of support system, and I’m lucky to have found mine.
Anything else you would like for us to highlight? We’d love for you to highlight that Rocket City Mom is more than a website, it’s a mission-driven community resource. Everything we do is rooted in supporting families, lifting up local voices, and creating meaningful connections across North Alabama. We’re proud to offer free access to parenting content, inclusive family guides, and platforms for small businesses and nonprofits to thrive. Whether you’re a brand-new parent or a long-time local, Rocket City Mom is here to walk alongside you. And we’re always growing, so stay tuned for new events, partnerships, and regional expansions that continue to put families first.
Where can people find you? www.rocketcitymom.com
Thanks for reading! If Lindsey’s experience as a mom and business owner resonates with you, we want to hear from you in the comments! And if you are a mom and business owner in Madison, Alabama email us at madisonmompreneur@gmail.com. to be featured in a future Member Highlight post!
September 24, 2025
Running your own business as a mom is a powerful act of courage. You’re building something from the ground up while juggling school pickups, family schedules, and all the little fires that pop up in everyday life. Yet, despite your accomplishments, do you ever feel like you don’t belong in the entrepreneurial world? That any minute someone might “find out” you’re not as capable as you appear? That heavy feeling has a name: Imposter Syndrome.
What is Imposter Syndrome?
Imposter syndrome is the belief that your achievements aren’t valid and that your success comes from luck or external factors instead of your skills and hard work. For mompreneurs, this can show up as doubting your ability to run a business while raising a family, comparing yourself to other business owners who seem to “have it all together”, and downplaying your wins—whether it’s landing a client, hosting a successful pop-up, or simply balancing your books.
Imposter syndrome can feel isolating and like it’s only happening to you. In actuality, studies show that 75%-85% of women experience it at some point. But for moms in business, it can feel even more debilitating when you’re navigating two (or more) full-time roles at once.
Why Mompreneurs Are Especially Vulnerable
Moms building home-based businesses often build their networks via social media, where business owners are most likely to just share their successes and none of their struggles. It can led a new mompreneur to feel like all the small businesses are thriving and that they are the only ones floundering. And while watching our mom + biz owners succeed can be inspiring, it also can create lead to comparison. Social media shows you the heavily filtered storefronts, curated workspaces, and thriving families. What you don’t see are the late nights, the fears, and the mistakes along the way.
Moms often feel added pressure to prove themselves, both as professionals and as caregivers. If your business doesn’t grow as quickly as you hoped, or if your house doesn’t look like a magazine, it’s easy to question your worth.
How to Overcome Imposter Syndrome
You don’t have to resign yourself to a life of feeling “not good enough”. Here are a couple ways to help you overcome imposter syndrome.
- Celebrate Small Wins
Keep a journal of your achievements, no matter how small. Did you finally register your LLC? Land your first client? Show up at a Madison Mompreneur coworking session even though you were nervous? Write it down! Success builds confidence. - Connect with Community
One of the best ways to silence imposter thoughts is to talk with other moms who understand. At Madison Mompreneur, our hybrid coworking sessions create space to share struggles and solutions. You’ll quickly realize you’re not alone. - Shift the Narrative
Instead of asking, “Who am I to do this?” try, “Who am I not to?” Your voice, perspective, and business fill a unique need in our community. Madison thrives because of diverse businesses like yours. - Invest in Support
Whether it’s childcare, bookkeeping help, or marketing services, outsourcing areas that drain you can free up energy for your strengths. Delegating isn’t weakness, it’s a smart business move. - Practice Self-Compassion
Remember: perfection isn’t the goal. Progress is. You can’t pour into your business or your family if you’re constantly criticizing yourself.
Imposter syndrome doesn’t disappear overnight, but it does lose power when you name it, share it, and take steps to challenge it. As a mompreneur in Madison, you are not “pretending.” You are building a legacy—for yourself, your family, and your community.
So the next time that inner voice whispers that you’re not enough, remind yourself: you are exactly where you’re supposed to be.
September 17, 2025
Welcome to another edition of our Member Spotlight Series on the Madison Mompreneur blog! This series will help you get to know the members of Madison Mompreneur as we ask them questions about their personal and professional life as moms who own businesses in the Madison, Alabama area.
We are continuing this series with the spotlight on Robin Dauma, Owners of Blue Apple Books and South & Pine retail stores!
Tell us about yourself and your business! I’m Robin Dauma, and I own Blue Apple Books and South & Pine.
How does your business help people? My dual storefront retail business helps the community by providing an inclusive, warm environment for shopping for books, gifts, and home decor. As a benefit corporation, I have instituted a community outreach component into the business which manifests in several different ways, including in-kind donations, providing event space for nonprofit groups (discounted or free), facilitating mentorships for creators, and spotlighing local artists and authors through displays and events.
How long have you lived in Madison? 24 years, 30 years total in the Huntsville area.
What inspired you to start your business? My own love for reading and for the feeling I got when visiting independent bookstores in other places, as well as my desire as a person and retired educator to help people have the support they need to grow their talents and abilities.
What sets your business apart from others in the industry? Small independent bookstores can meet the needs of customers in unique ways, so I’m always exploring options for helping customers have a great experience when they are in the store or shopping online. I welcome customer orders, try to find books that best fit our community, and work to connect authors and artists with those who can appreciate their work. As a store, we offer free gift wrapping, which customers appreciate, and a curated selection of books and locally made art, which helps us stand out.
What do you consider to be your biggest success so far? Meeting my sales goals for the 2024 holiday retail season!
How does your business contribute to the local community? We are still developing these roles, but as mentioned above, we have hosted several events for local authors and artists, are working with the school district to spotlight local student artists, provided space for local groups to meet, donated door prizes for several local events, and hope to continue to grow this aspect of the business in 2025.
How do you see your business evolving in the next 5-10 years? I hope we can sponsor some events with best-selling authors (perhaps in conjunction with the HMCPL board/Foundation), continue to grow our support of local creators, coordinating pop-up sales/book fairs at events and school libraries, and launch some book clubs.
Who are your typical customers and how do they find you? Our customers range in age and demographics, all over the spectrum! I’d say we do have a lot of 30-40 year olds who are shopping for books for both themselves and their children. Some customers were already customers of South & Pine, which has been in existence since 2019, and the bookstore customers have mostly found us via social media or word of mouth.
What do you enjoy most about running your business? I love the autonomy and creativity I’m able to demonstrate!
How do you stay up-to-date with industry trends and changes? Reading bookseller publications and occasionally tuning into the weekly zoom call of the American Bookseller Association.
What advice would you give to someone interested in starting a business in your industry? Talk to owners, read, take a class, make sure you’re ready to be “book inventory poor” for a bit!
What product/service would you like for us to highlight at this time? Our event calendar is really full, and we encourage people to follow us on social media so they know about upcoming workshops and author events.
Do you involve your kids in your business? If yes, how so? Yes! My daughter Adrienne (age 30) is my graphic designer and I don’t know what I’d do without her. My son Alec (23) is living at home temporarily and he’s also become my best book inventory organizer and he and my husband also help with things around the store like changing light bulbs, etc.
What do you find is the most difficult part of balancing motherhood and business life? My kids are older, so this is a bit different than it would have been 10 years ago, but parenting young adult children is still challenging. I still have to make lists and reminders and make sure that I “switch off” my work brain so that I can have conversations with them and find time to make a special meal or just relax with my family.
What business in the Madison Area is your favorite? So hard to answer! I do love Main Street Cafe!
Anything else you would like for us to highlight? I am incredibly excited to be hosting NYT best-selling author and podcaster, Jen Hatmaker, on October 21 for a VIP Meet & Greet at the store, and then at Columbia High School that evening for a Keynote address, where she’ll be joined by local author and influencer Mary Katherine Backstrom. This event is co-sponsored by the Madison Arts Alliance, for which the event will serve as a fundraiser, and all tickets will include a signed copy of Jen’s memoir, Awake, which will be released in late September. We are also very excited to have some lovely seasonal merchandise on the South & Pine side, which we will continue to add to all through the fall and holiday seasons, as well as our selection of local art and books by local authors.
Where can people find you? Both stores are on Facebook at Blue Apple Books and South & Pine and Instagram @shopsouthandpine and @blueapplebookstore.
Thanks for reading! If Robin’s experience as a mom and business owner resonates with you, we want to hear from you in the comments! And if you are a mom and business owner in Madison, Alabama email us at madisonmompreneur@gmail.com. to be featured in a future Member Highlight post!
September 10, 2025
Owner: Lynette Wilson
About: Bradley Consulting and Wealth Management helps individuals and families formulate plans for financial freedom.
Phone Number: (256) 885-5439
September 8, 2025
