our story
Madison Mompreneur didn't start with a business plan. It started with a conversation, the kind you have on a long weekend when your kids are competing and you finally have a moment to breathe.
In February 2023, co-founders Juliana Piper and Lauren Hooper found themselves on the sidelines of a Madison City Chess League tournament when the idea for Madison Mompreneur first took shape. Both were building businesses. Both were doing it without a community around them. And both knew there had to be more moms out there feeling the same way.
So they did something about it.
What started as a free community resource has grown into the home base for mom-owned businesses in Madison and Huntsville, Alabama. In three years we've welcomed over 150 local moms in business, hosted more than 100 coworking sessions, and brought our community together at 10+ in-person events, and we're just getting started.
Today, Madison Mompreneur is transitioning into something bigger, a paid membership organization pursuing 501(c)(3) nonprofit status, with a microgrant program on the horizon to help remove the small but critical financial barriers that stand between moms and their next level.
Built by moms, for moms.
our Mission
We exist to empower and support local moms in business by creating opportunities for connection, collaboration, and growth. Through weekly coworking sessions, community events, a local business directory, and accessible learning experiences, we're building a network where moms in business no longer feel isolated.
We believe that when one of us grows, we all grow, and we're committed to making sure every mom in our community has the support, resources, and community to make that happen.
Entrepreneurship should be a communal activity.
Juliana the president and co-founder of Madison Momprenuer, making sure all coworking and connections happen on time. She is also working together with a few amazing mentors to ensure that Madison Momprenuer grows into a non-profit that offers even more resources for moms who own businesses in Madison. Juliana is the owner of PiperMache website Studio LLC the financial sponsor for Madison Mompreneur.
our Team
The women behind the mission.
Juliana Piper, Co-founder & President
Lauren Hooper - Co-founder, Vice-President & Treasurer
Lauren Hooper is the Co-Founder and Vice President of Madison Mompreneur, where she keeps the organization running smoothly behind the scenes. She oversees blog content, directory management, social media, membership operations, coworking operations, administrative organization, and financial reporting—ensuring both the big picture and the day-to-day details are handled with care.
Lauren is passionate about building systems and structures that support mom-owned businesses and create meaningful connections within the Madison community. Her work allows Madison Mompreneur to stay organized, visible, and financially sound while continuing to grow as a trusted resource for local moms in business.
Nonprofit Status
Madison Mompreneur is currently operating as an LLC while we pursue 501(c)(3) nonprofit status. We are functioning in full alignment with our nonprofit mission — community programming, member support, and microgrant development are already underway.
Upon approval, our microgrant program will formally launch, providing financial support directly to local mom-owned businesses in the Madison and Huntsville area.
We believe in full transparency with our community. If you have questions about our status or what it means for your membership, we're always happy to talk.
We're building something that lasts.
