our story
Moms often wait for the day when all their kids are at school to finally have time for their business, but one thing most people don't talk about is how isolating that phase of motherhood can be. Add that to a lonely journey in solopreneurship and your head is spinning from lack of socialization.
Madison Mompreneur was founded in February 2023 to support mom-owned businesses in Madison through coworking, accountability, and community connection. What began as a shared need for focused work time and genuine support has grown into a mission-driven organization serving local moms who are building businesses alongside family life. As we transition into a nonprofit, our goal is to expand access to education, resources, and sustainable support systems that empower mom entrepreneurs to thrive.
Juliana Piper and Lauren Hooper founded Madison Mompreneur on Feb. 2023. Juliana Piper, a webdesigner, felt a longing in her heart to have a community that would share a working space, experiences, and support. At one very long kids chess tournament Juliana shared with Lauren her idea and Madison Mompreneur was immediately born.
Today, Madison Mompreneur organizes co-working sessions for moms in Madison city so they have a group accountability and quiet time to work on their business and flourish together with other mompreneurs.
the founders
Juliana Piper and Lauren Hooper
The founders
co-founder
Juliana the president and co-founder of Madison Momprenuer, making sure all coworking and connections happen on time. She is also working together with a few amazing mentors to ensure that Madison Momprenuer grows into a non-profit that offers even more resources for moms who own businesses in Madison. Juliana is the owner of PiperMache website Studio LLC the financial sponsor for Madison Mompreneur.
President
co-founder
Lauren Hooper is the Co-Founder and Vice President of Madison Mompreneur, where she keeps the organization running smoothly behind the scenes. She oversees blog content, directory management, social media, membership operations, coworking operations, administrative organization, and financial reporting—ensuring both the big picture and the day-to-day details are handled with care.
Lauren is passionate about building systems and structures that support mom-owned businesses and create meaningful connections within the Madison community. Her work allows Madison Mompreneur to stay organized, visible, and financially sound while continuing to grow as a trusted resource for local moms in business.
