Latest on the blog
FUNCTIONAL HEALTH & FITNESS COACH · MADISON, AL
A Little More About Coached by Connie
Coached by Connie (Integrative Health & Fitness LLC) is Connie Garcia’s functional health and fitness coaching business, and Connie is a health coach in Madison, AL who loves working with clients facing a wide range of health issues. She started her business when the gyms shut down during COVID. She was going through one of the hardest seasons of her life, and teaching was her outlet, so she built a way to keep doing it.
Connie describes working with her like eating a sweet and sour candy. She gets to know her clients: how they think, what their habits look like, and what season of life they’re in. That way she knows when to push (sour) and when to pull back (sweet), because health isn’t just working out and eating well. It’s mental and emotional, too.
- Based in: Madison, AL
- Specialties: Functional health coaching; fitness coaching; nutrition; sleep & stress support; women’s hormone health education
- Best known for: Helping women understand their hormones and their options with clear, accurate information (Connie doesn’t prescribe medications, but she helps clients understand what’s out there)
- Fun fact: Connie is really good at holding multiple conversations at once.
Featured Testimonial
“Connie is very attentive and encouraging. She will make a plan with/for you that is holistic, taking into account what your goals are for fitness, nutrition, sleep, stress, etc. I’ve been with her now over 6 months and I feel great. Energy and sleep are better, others have complimented my appearance, and I’m eating healthier without ‘dieting.'”
Amber M.
Frequently Asked Question
Q: How often does Connie work out?
A: She lifts heavy weights four days a week, does Pilates or Barre once a week, and gets in at least 20 minutes of cardio three days a week.
Featured Work by Connie
Contact Connie
If you’re ready to connect with Coached by Connie, reach out through her website or email her at coachedbyconnie5@gmail.com. Tell her Madison Mompreneur sent you. You belong here, and so does she.
Looking for more Madison-area moms who mean business? Explore the full directory →
September 25, 2026
Digital Marketing Agency · Huntsville, AL
A Little More About Mave Marketing
Mave Marketing is a digital marketing agency in Huntsville, AL, owned by Courtney Joy Willoughby, helping small businesses across North Alabama with social media, website design, branding, and more. Courtney started Mave to empower business owners with their marketing and to show them that genuine connection and authenticity can help a business grow and reach its goals.
Working with Mave means real communication with real people. The team takes the time to understand your business (your goals, your voice, your customers) so the marketing feels like an extension of you, not something generic. It’s a true partnership, so you always feel part of your marketing, even when they’re handling it all.
- Based in: Huntsville, AL
- Specialties: Social media management & content creation; website design; branding & brand strategy; email marketing; marketing consultations & workshops; community public relations; event coordination
- Best known for: Social media marketing and goal-based campaign packages custom-built for each client
- Fun fact: Courtney has been an entrepreneur since elementary school, starting with bundles of mistletoe sold outside a local grocery store. Her first “real” business was handmade baby clothes, and her love for the marketing side of every business she ran is what led her here.
Featured Testimonial
“Courtney and her team have been wonderful to work with! Courtney helps us with our social media accounts and has done an amazing job helping us with our website too! She is our go-to for marketing our small business. When you hire Courtney, she becomes an advocate for you and your business like few others do. We so appreciate her, all she does, and highly recommend you use her for your marketing needs!”
Stephanie C.
Frequently Asked Question
Q: How often should you post on social media?
A: It’s more about quality than quantity, but Mave generally recommends posting 2–4 times a week.
Q: How long does it take to see results with marketing?
A: The first month is about getting things aligned, starting with one focus, whether that’s branding, a website, social media, or an event. By month three, everything starts flowing together, and results usually kick in around then, if not sooner. It depends on how much work needs to be done upfront.
Q: Are reels more effective than static posts?
A: Reels are generally seen by more people, but they need to be structured to hold attention to actually be effective. Depending on the content, a static post can sometimes be the better choice.
Q: Does showing my face need to be part of my marketing?
A: It depends on the business. For service-based businesses, putting a face to the name builds trust. For product-based businesses, the product itself should be the main focus.
Featured Work by Mave Marketing
Contact Mave Marketing
If you’re ready to connect with Mave Marketing, the best way to reach them is by booking a discovery call through their website. Tell them Madison Mompreneur sent you. You belong here, and so does she.
Looking for more Madison-area moms who mean business? Explore the full directory →
September 22, 2026
Running a business can feel isolating, especially when client needs, family life, and local visibility are all competing for your time. The right women’s networking group in Huntsville/Madison, Alabama can bring referrals, practical advice, partnerships, and real friendships into the same room.
No single group fits every owner. Meeting styles, costs, schedules, membership rules, and goals all vary, so a little comparison up front can save you a lot of small talk later. Here’s a list of the top resources we’ve tried.
Key Takeaways
- Chamber groups can connect you with established local business leaders and regional opportunities.
- Mom-focused communities make room for business conversations without wasting your limited time.
- Economic development groups may suit women seeking leadership growth and wider professional connections.
- Referral networks work best when members follow through and share business intentionally.
- Attend a few events before committing, then choose the group that feels useful and welcoming.
Huntsville/Madison County Chamber Women’s Business Council
The Women’s Business Council (WBC) is a program of the Huntsville/Madison County Chamber. It brings together women leaders with varied industry experience, business-growth interests, and strong community ties.
For a business owner, Chamber connections can lead to introductions that would otherwise take years to build alone. WBC meetings create space to swap referrals, hear from local speakers, compare experiences, and meet leaders who understand the North Alabama market.
The Chamber itself is closely tied to the region’s economic development work, so its reach may appeal to owners who want relationships beyond their immediate neighborhood.
You don’t have to be a Chamber member to attend WBC meetings, which makes this a good way to test the fit, or to network-hop across a few groups before settling in. Check the Chamber’s current calendar before you attend, and confirm the date, location, registration details, guest options, and any membership requirements.
She Means Business at the Madison Chamber of Commerce
She Means Business is a Madison Chamber-affiliated group for women in business. It’s relatively new and feels less formal than a traditional networking meeting, members have told us it’s an easy room to walk into. It’s filling a gap that had been missing in the community: dedicated space for women leaders within the Chamber.
Because it’s Madison-focused, it’s an easy way to meet nearby owners, learn about community resources, and build relationships that turn into referrals. A local connection is also more practical when you need a quick coffee meeting between appointments.
Review the current schedule before assuming the format, it varies by event. A lot of their event is after 5pm or early morning which can make it difficult if you are trying to balance parenting responsibilities with your work schedule. When guest attendance is open, try one and pay attention to who’s in the room, how introductions happen, and whether conversations match your stage of business.
Location matters as much as the agenda. A group you can attend consistently will do more for your business than a bigger event that means a difficult drive every month. This is a good one to try if you like a social angle, they’ve hosted mixers and craft nights alongside their standard meetings. It’s pretty new so they have new concepts all the time.
Madison Mompreneur: Building Connections Around Family Life
Moms running businesses often need a place where family logistics aren’t treated as a distraction. Madison Mompreneur offers a more relatable setting for conversations that mix client work and motherhood, plus coworking, which many moms find more useful day-to-day than a standalone networking meeting.
That shared context makes connections easier. One member might know a reliable service provider; another understands why a meeting has to happen inside a school-day window. Peer support here often turns into collaborations that fit real life instead of an idealized workweek.
Madison Mompreneur’s events calendar lists Tuesday meetings from 11 a.m. to 1 p.m. during the fall and spring. Since schedules can shift, confirm current events, eligibility, and participation details before attending. A group that respects your schedule is easier to show up for consistently, and consistency is what turns introductions into trusted relationships.
Women’s Economic Development Council: Supporting Long-Term Growth
The Women’s Economic Development Council (WEDC) may be a fit if you’re looking for more than casual conversation and occasional referrals. It tends to appeal to founders, executives, professionals, and women preparing to step into a bigger role in North Alabama’s economy.
Look for programs offering leadership development, economic education, mentoring, and access to professionals outside your usual circle. These relationships can matter most when you’re hiring, expanding services, entering a new market, or stepping into leadership.
WEDC membership opens annually and closes in August, so plan ahead if you want to join. You can also network-hop by attending any meetings that are open to the public. Beyond its leadership programming, WEDC runs connection and strategy meetings throughout the year for members who want to go deeper. Juliana, co-founder of Madison Mompreneur, is a WEDC member (you can see her induction in 2024).
Valley Business Network’s Women in Business
Valley Business Network’s Women in Business may suit owners who want regular networking with professionals across the Tennessee Valley. A referral-oriented setting works best when participants show up prepared, make clear introductions, and follow through afterward.
Industry mix matters too. A room full of complementary businesses can create useful referral paths; too many direct competitors can change the tone, though respectful competitors can still become valuable peers.
Compare the schedule, travel time, membership cost, and attendee mix against your goals — a group needs to fit your week before it can become part of your business routine.
Women Connect Greater Huntsville
Women Connect Greater Huntsville gives women another local option for professional relationships, encouragement, and community. It’s a good starting point if you want to meet people outside your usual customer base or industry.
You’ll likely recognize some faces here if you’re active in the other groups. Meetings support the local businesses that host them and leave plenty of open time for connecting. You can attend individual meetings or become a member for added access.
Talk with a few members while you’re there. Ask what brought them back, how they stay involved, and what kinds of connections they’ve made, their answers will tell you more than a polished event description ever could.
Bonus Group – ANEW: Alabama Network of Entrepreneurial Women
If you don’t mind driving a little further, ANEW (Alabama Network of Entrepreneurial Women) is based out of the Decatur-Morgan County Entrepreneurial Center and worth the trip. Formerly the Professional Women’s Alliance of North Alabama, it’s an inclusive community of entrepreneurial-minded women who network, mentor, and learn together, with an emphasis on relationships over sales pitches.
Meetings happen quarterly (March, June, September, and December) as lunch gatherings at the Decatur Entrepreneurial Center, plus quarterly after-hours socials and optional one-on-ones between members. Each lunch includes a chance to introduce yourself and pitch your business, followed by open networking time.
RSVP is required for meetings, so reach out directly for current cost details. Kelbey McGhee one of our members is part of the board, so reach out to say hi at their next meeting if you attend.
How to Choose Among Women’s Networking Groups in Huntsville/Madison, Alabama
1. Understand your why
Start with a clear reason for joining. You may need referrals, mentors, peer support as a mom in business, leadership skills, a new market, or simply friendships with women who understand the demands of ownership.
Then compare the practical details. A group can sound perfect online but fail to fit your life if meetings conflict with client calls, school pickup, or your busiest workday.
2. Match the group to your current goal
Write down one or two outcomes you want in the next six months. A new service business might need local referral partners; an established owner might want leadership relationships or speaking opportunities.
Choose groups whose members can realistically help with those goals — and be honest about what you can offer in return. Strong networks work both ways.
3. Test the experience before you commit
Try two or three groups if guest attendance is available. Track meaningful conversations, follow-up meetings, and referrals — not just attendance numbers.
Compare meeting time, location, in-person versus online options, fees, guest policies, group size, and industry overlap. Choose the community that’s useful and welcoming, rather than trying to join everything at once.
How to Make Your First Networking Event Worth Your Time
A little preparation keeps a first event from turning into a room full of rushed introductions. Decide how you want people to remember your business, then keep your message plain and brief.
Arrive with a simple introduction. Prepare a 20-second description of what you do, who you help, and what kind of connection would be useful. Skip the memorized speech — a natural introduction invites a real conversation. Bring an easy way to share contact information: a business card works, but a phone contact or digital card works too. Keep it accessible, not buried in a bag.
Follow up with care. Ask open questions and listen for details you can remember later. A conversation becomes more useful when you focus on the other person’s work instead of turning every exchange into a pitch. Within a few days, send a personal message that mentions your conversation and suggests one clear next step — coffee, a referral exchange, or sharing a resource. Respect privacy, skip the pressure, and give trust time to grow.
Frequently Asked Questions
Do I need an established business before I attend? No. Many women attend networking events while they’re still shaping an idea, launching a service, or rebuilding after a career change. Be transparent about where you are, and focus on learning from people with relevant experience.
How often should I attend before deciding if a group fits? Give a group more than one meeting when your schedule allows. A single event can be unusual because of weather, speaker changes, attendance, or timing. Two or three visits give you a better sense of the culture and follow-up.
Is it okay to mention that I need referrals? Yes, as long as you explain who you serve and don’t pressure people. Specific requests are easier to remember than broad statements about needing more business. Offer useful introductions when you can, too.
What if I feel awkward walking into a room alone? Arrive a few minutes early and introduce yourself to the organizer or host. Ask who might be useful to meet based on your business. Most people remember their own first event and will usually help you get started.
Should I join a group that includes competitors? It can still be worthwhile if the culture is respectful and the group includes many complementary businesses. Competitors may share referrals that aren’t a fit for them, or offer perspective on local demand. Protect confidential information and set clear boundaries.
Finding the Right Room for Your Business
There’s no single best group for every woman-owned business in North Alabama. Chamber groups, mom-focused communities, economic development organizations, referral networks, and broader connection groups each meet different needs.
Start with one or two options that match your goals, schedule, and stage of business. The quality of your relationships matters more than the number of events on your calendar.
It’s always okay to network-hop, but when you find a group that matches your vibe, stick with it. Taking on a leadership role, volunteering, getting involved with the people making things happen, tends to pay off more than staying on the sidelines. There’s nothing wrong with belonging to a few groups at once, just make sure your calendar can support it; being half-involved in too many is rarely the best use of your time or money. Review upcoming events, attend one meeting, and decide based on the conversations you build afterward.
Are there any groups we missed? Send us an email and let us know who you would like for us to add to this list: madisonmompreneur@gmail.com
September 15, 2026
Starting September 1st, Madison business owners can begin renewing their City of Madison business license. If you run a business inside city limits, this is your reminder to get it on your calendar, and this year, Madison Mompreneur is doing something we haven’t done before: we’re offering grants to help cover part of that expense for our members.
What You Need to Know About Renewing
A business license is required for both commercial and residential/home-based businesses operating in the City of Madison. Here’s the process, based on what we’ve learned going through it ourselves:
- Renew online through the City of Madison’s Revenue Department, or in person at the Revenue Office, located at 100 Hughes Rd, Madison, AL — the office is tucked to the left side of the building, so don’t be afraid to ask if you’re having trouble finding it.
- Watch your mail. The city typically sends renewal notices with a list of any documents specific to your business. If your notice doesn’t list special requirements, a quick call to the licensing department (256-772-5654) will get you pointed in the right direction.
- Check if you need more than one license. Because Madison spans both Madison and Limestone counties, some businesses may need to renew licenses in more than one place depending on where you’re physically located. If you’re not sure which applies to you, the Revenue Department can tell you.
- Questions? Reach the City of Madison Revenue Department at (256) 772-5654, or visit their website for full renewal details.
Staying current on your license isn’t just paperwork, it’s part of protecting the business you’ve worked so hard to build.
Juliana, our co-founder, got her Madison City business license renewed for her business Pipermache Website Studio, you can check the entire process in her video.
New This Year: Madison Mompreneur Is Offering Grants to Help Cover the Cost of Madison Business Licenses
We know license renewal is just one more thing on an already full plate, and we know the cost adds up alongside everything else you’re managing as a mom running a business. So this year, Madison Mompreneur is setting aside grant funding to help our members offset a portion of their business license renewal expense.
This is one of the first tangible steps toward the microgrant vision we’ve talked about since day one, using what we’re building here to actually put money back into the hands of the moms in this community. We’re proud to be able to offer it, even in this first, smaller form.
A few things to know up front:
- This grant is available to Madison Mompreneur members only.
- Funding will cover a portion of your license renewal cost, up to the amount our grant pool allows this cycle.
- Grants will be distributed by the end of the month.
How to Apply – Grant Requirements & Eligibility
Eligibility Criteria
- Open to current Madison Mompreneur members
- Member must operate a business located in (or licensed through) the City of Madison
- Grant covers the cost of the City of Madison business license fee only
Application Deadline
- All applications must be submitted by October 15, 2026
Required Documentation
- Member’s full name
- Business name
- Copy of the receipt showing payment of the 2026 business license fee
Award Determination / Prioritization
If applications exceed available grant funds, awards will be granted on a first-come, first-served basis, in the order applications are received
How to Submit Your Receipt
Once you’ve renewed and paid your business license:
- Save your receipt or proof of payment.
- Submit it to us by email madisonmompreneur@gmail.com by October 15, 2026. Include
- Grants will be reviewed and distributed by the end of October.
That’s it — no complicated forms, just proof that you took care of business (literally).
Let’s Make This the Year Everyone Stays Compliant
Between running a household and running a business, it’s easy for a renewal notice to get buried under everything else. Consider this your nudge, and know that this year, you don’t have to cover the full cost alone. Renew your license, send us your receipt, and let us help carry a little of the load.
Questions about the grant? Email us at madisonmompreneur@gmail.com and we’ll walk you through it.
September 3, 2026
Madison is a town where small businesses don’t just exist near each other. They show up for each other.
That’s not an accident, and it’s not just a nice sentiment we put on a graphic. It’s something we see play out over and over inside this community, moms who started out needing support finding it in each other, and then turning around and building something bigger than either of them could have built alone. Two recent partnerships between Madison Mompreneur members say it better than we ever could.
Sourdough and Second Chances: Lemon & Lavender × The Sour Crumb
Walk into Lemon & Lavender on Main Street and you’ll find North Alabama’s first refillery, a shop built around the idea that small business isn’t just about one person, it’s about the community that grows up around it. Owner Brandy Booth has made that philosophy tangible, turning her storefront into a hub for workshops on everything from candle-making to sourdough.
That’s where Courtenay Fults comes in.
Courtenay is the baker behind The Sour Crumb, a home-based microbakery she started the way a lot of good things start: she just wanted better bread for her family. What began as one loaf turned into a passion for slow, naturally fermented sourdough, and eventually into a business built on porch pickups, market pop-ups, and a growing group of neighbors who couldn’t get enough of her bread.
The problem with running a bakery out of your kitchen is simple: you don’t have a storefront to teach people in. Lemon & Lavender had the space. Courtenay had the craft. Together, they turned that gap into Sourdough 101, a hands-on class held right on Main Street where beginners learn feeding schedules, shaping technique, and how to actually read their dough instead of the clock. For bakers ready to go further, there’s an advanced workshop covering bulk fermentation and troubleshooting the finer points. And what a great thing to do on a Sunday afternoon?!
It’s a genuinely good partnership on paper. In person, it’s better than that. It’s the moment someone shapes their first loaf of sourdough in a room full of people cheering them on, in a shop that exists specifically because its owner believes small business is a team sport. We love Brandy’s intention behind this collaboration.
A Brand Shoot That Finally Matched the Store: Gari-Ann Kia × Favorite Things Boutique
A few blocks away at 204 Main Street, Deanna created Favorite Things Boutique into exactly the kind of shop downtown Madison deserves, a curated mix of women’s clothing, giftware, artisan pantry goods, jewelry, and locally inspired pieces that feels equal parts cozy and polished. Deanna is an expert gift-giver and she curates the most interesting items.
There was just one gap: her photos didn’t look like her store felt. With a feature in a Huntsville lifestyle magazine on the horizon, Deanna knew iPhone snapshots weren’t going to cut it anymore. She needed images that matched what she’d actually built.
That’s where fellow MM member Gari-Ann Kia stepped in. As the brand and product photographer behind Kia & Co., Gari-Ann specializes in exactly this kind of gap, helping established small business owners close the distance between how good their business actually is and how it looks from the outside. True to her style, the session was built on preparation as much as it was on the camera: understanding the store, the brand, the story, before a single photo was taken.
The result is a gallery that doesn’t feel staged. Deanna arranging a display. The barn door anchored behind a rack of local apparel. The jewelry counter catching the light. Deanna herself, warm and clearly proud, caught mid-motion in the shop she poured herself into. Not posed. Just true.
The Real Story Here
Neither of these partnerships needed Madison Mompreneur to happen. Brandy and Courtenay could have found each other on their own. So could Gari-Ann and Deanna. But this is exactly the kind of connection MM exists to make room for, putting mom-owned businesses in the same room, the same coworking session, the same event, and then getting out of the way while they build something together.
That’s the whole point. We’re not the story. The moms doing this work, showing up for each other instead of competing with each other, that’s the story. We just get the privilege of creating the space and opportunities for that to start.
Support Both, and Find Your Own Collaborator
If you’re local, stop by Lemon & Lavender for a workshop, order a loaf from The Sour Crumb, browse Favorite Things Boutique on Main Street, or follow Gari-Ann’s work at Kia & Co. Better yet, come find your own version of this story. Join us for coworking, come to an event, and see who you meet.
You never know what you’ll build together.
September 1, 2026
WEB DESIGN STUDIO · MADISON, AL
A Little More About Pipermache
PiperMâché is a custom website design and local SEO studio based in Madison, AL, serving small businesses across Madison, Huntsville, Athens, Decatur, and Owens Cross Roads. Owner Juliana Piper specializes in Showit, Shopify, and WordPress websites built to be user-friendly, conversion-driven, and unmistakably you, not a generic template dressed up to look custom.
Beyond the initial build, PiperMâché offers ongoing website maintenance, blogging strategy, and website audits, plus SEO services that help clients get found, not just in Google, but increasingly in AI search tools too. Juliana is also the co-founder of Madison Mompreneur.
- Based in: Madison, AL
- Specialties: Custom Showit, Shopify & WordPress web design; local SEO & AI/generative search (GEO) strategy; website maintenance & blogging support
- Best known for: Custom Showit websites for small business owners who want a site that actually sounds like them
- Fun fact: Juliana was named 2024 Creator of the Year by the Madison Chamber of Commerce and has been featured in Forbes
Featured Testimonial
“PiperMâché was great to work with; patient, walked us through the entire process, and we love our new website. It’s really taken our small business to the next level.”
Amy, retailer at Lowe Mill, Huntsville, AL
Frequently Asked Question
Q: What makes Pipermache different?
A: They build custom Showit, Shopify, and WordPress sites paired with local SEO strategy — so the site doesn’t just look good, it gets found and converts.
Q: What’s the best way to get started working with Pipermache?
A: Reach out through the website contact form or email juliana@pipermache.com for a free consultation.
Q: Do they work with businesses outside Huntsville?
A: Yes — they locally serve Madison, Huntsville, Athens, Decatur, and Owens Cross Roads.
Q: How long does a typical website project take?
A: This varies by project scope — best to ask directly during a consult.
Featured Work by Pipermache
Contact Pipermache
If you’re ready to connect with PiperMâché, the best way to reach them is through their website contact form. Tell them Madison Mompreneur sent you — you belong here, and so does she.
Looking for more Madison-area moms who mean business? Explore the full directory →
August 8, 2026
Welcome to another edition of our Member Spotlight Series on the Madison Mompreneur blog! This series will help you get to know the members of Madison Mompreneur as we ask them questions about their personal and professional life as moms who own businesses in the Madison, Alabama area.
We are continuing this series with the spotlight on Audrey Smith, Owner of Grow Our Village!
Tell us about yourself and your business! I’m Audrey Smith and I’m the owner of Grow Our Village.
How does your business help people? We are a social enterprise for new parents. Our mission is to nurture and empower new parents by providing affordable access to essential baby products, inclusive learning opportunities, mental health wellness services, and a supportive community—ensuring every family can thrive, regardless of their background or income.
How long have you lived in the Madison area? I’ve worked in Madison the last 3+ years.
What inspired you to start your business? My own pregnancy and postpartum journey. I saw that although we have a plethora of resources in our community specifically for moms, there was a lack of inclusive resources that include the non-birthing parent. Dads and non-birthing parents are under an enormous amount of pressure, and they need support, too. Also, I really wanted to try out expensive baby carriers and swaddles before committing to buy them and thought “why doesn’t this exist!?” so I created it. Same with our newborn essentials sampler. We’re expected to research everything to heck while pregnant and put a particular brand of diapers, wipes, bottles, etc on our baby registry or buy it ourselves before arrival and expect it to work out perfectly. Some babies (mine) have their preferences (we went through 20 bottles before finding one he’d accept) or you think you have the BEST wipe but cannot stand how it feels or how the dispenser works. Or you choose a particular diaper brand and it doesn’t work for your baby’s body type. We can make this process so much easier on new parents by loading them up with several different types of essentials and letting them try it on their own when baby arrives.
What sets your business apart from others in the industry? We’re a social enterprise meaning we operate in a very lean way. We provide a ton of free services – support groups, workshops led by other pregnancy and postpartum professionals, and needs assessments – and generate income to keep these services free by the sales of 2 incredibly practical gift boxes (the fourth trimester survival kit and the newborn essentials sampler). Additionally, I’m a mental health therapist (still in the pre-licensing/ associate process with my ALC under the supervision of Jessica Penot, LPC-S) and I am actually certified in Perinatal Mental Health. I’ve been a counselor in North Alabama for the last 15+ years and have dedicated my work to knowing about resources in our area and providing my clients and our community with connection to those invaluable relationships.
What do you consider to be your biggest success so far? We had our Grand Opening on February 7th and had more than 20 pregnancy and birth- related professionals here along with several new and expecting parents. We’ve already hosted some phenomenal workshops, classes and support groups.
How does your business contribute to the local community? By providing free access to a ton of resources for new and expectant parents.
How do you see your business evolving in the next 5-10 years? I hope this is sooner than 5 years – we will be opening a Collective that houses a multi-disciplinary team (think doulas, massage therapists, pelvic floor physical therapists, nutritionists, pediatrician) all under the same roof and provide on-site assistance with baby so that new parents can access the care they need without guilt or the added barrier of arranging childcare.
Who are your typical customers and how do they find you? New and expectant parents. Currently, word of mouth, referrals from community partners, social media, and we will be tabling at some large events in the next few weeks.
What do you enjoy most about running your business? I love being a part of a solution for people experiencing frustration or hardship. Pregnancy and the post-partum period are such precious and pivotal times for families – I’m appreciative when I’m able to connect people with the resources, information, products or professionals that they need during this time.
How do you stay up-to-date with industry trends and changes? I am very active in our community, especially in matters regarding mental health. I’m also very active in a few local mom groups which are a great support to me, but I also get to know what other new parents are finding challenging.
What advice would you give to someone interested in starting a business in your industry? Do what you love and what you’re naturally good at. Find a need in your own life and start filling it.
What product/service would you like for us to highlight at this time? Our curated gift boxes – the fourth trimester survival kit or Newborn essentials sampler. They are such a great gift for any new or expectant family and help keep all our other programs and needs assessments free and accessible to our community.
Do you involve your kids in your business? If yes, how so? My little one is 2 so that can be challenging. I certainly have him to thank for the inspiration for this business.
What do you find is the most difficult part of balancing motherhood and business life? Juggling it all, of course. My approach is to build this business very sustainably so that I don’t overcommit and burn out. I have some amazing people (Mikayla White who does all of our marketing and website management) helping with so much of the work that happens behind the scene – I could not do it without my own amazing village!
What business in the Madison Area is your favorite? Honest Coffee is my fave for meeting up with community partners. I love Burn Boot Camp for whipping me into shape when I’m able to go!
Do you have a business bestie? Tree of Life Behavioral Health is the group practice where I do therapy and they have been a great work family to me.
Anything else you would like for us to highlight? We are hosting (along with Dad to Dudla) a Parents Day Celebration on July 26th at Huntsville Independent Cinema at Lowe Mill. It will be a great conversation with perinatal experts, a ton of giveaways, and will load new and expectant parents up with lots of incredible resources! Go to the link for more information: https://www.growourvillage.com/event-details-registration/parents-day-celebration-1
Where can people find you? Our office is located at 190 Lime Quarry Rd Suite 113 Madison AL 35758
Thanks for reading! If Audrey’s experience as a mom and business owner resonates with you, we want to hear from you in the comments! And if you are a mom and business owner in Madison, Alabama email us at madisonmompreneur@gmail.com. to be featured in a future Member Highlight post!
June 24, 2026
Welcome to another edition of our Member Spotlight Series on the Madison Mompreneur blog! This series will help you get to know the members of Madison Mompreneur as we ask them questions about their personal and professional life as moms who own businesses in the Madison, Alabama area.
We are continuing this series with the spotlight on Lyndsi Alexander, Owner of AlexandHR LLC!
About Lyndsi Alexander and AlexandHR LLC
Tell us about yourself and your business! I’m Lyndsi Alexander, and I’m the owner of AlexandHR LLC.
How AlexandHR Helps Small Businesses Stay Compliant
How does your business help people? We help small businesses by providing affordable and accessible HR Services and HR Strategy.
How long have you lived in the Madison area? 22 years
What inspired you to start your business? I worked for various small businesses that did not have HR before me and I saw how employees and businesses were both unprotected and/or not following labor laws and/or manually doing so much admin!
What sets your business apart from others in the industry? We are niche in our HR tech strategy. It’s our mission to make HR affordable and one of the ways we do this is to automate admin (compliantly) so that businesses budget can be used for compliance and strategy rather than paying senior-level HR to push paperwork.
What do you consider to be your biggest success so far? I think our biggest success is bringing platinum level support to the Huntsville area and beyond in 2025 – we were voted Platinum in HR Services by the Huntsville Community!
Community Impact: Free Employee Handbooks for Madison Area Businesses
How does your business contribute to the local community? We offer free employee handbooks to small businesses in the area! You just have to fill out a form to get a handbook with all of the required policies.
How do you see your business evolving in the next 5-10 years? We want to make sure that we always maintain true to our mission of providing accessible and affordable HR to small businesses. In order to do this, we also want to be the “go-to” for HR Tech and HR Tech Strategy and Optimization. It is our goal to be one of the top HR Service Consultancies in the area.
Who are your typical customers and how do they find you? Our typical customers are clients that are open to using technology or having their technology implemented for them, but want to make sure they are remaining compliant. They are clients that trust us to set their admin up the right way and that feel comfortable giving us a call to discuss ideas or ask questions!
What Sets AlexandHR Apart: HR Tech Strategy
What do you enjoy most about running your business? We found our niche that we love to do and have a passion for, and we get to do that every single day. Working with various clients also keeps things interesting and new every day!
How do you stay up-to-date with industry trends and changes? We are a part of SHRM, we have a Mineral membership, and other various compliance dashboard memberships. We also work weekly on our continued education and consult with each other on areas where we need assistance instead of leaving it to guess-work.
What advice would you give to someone interested in starting a business in your industry? Learn the business side too! If you go into consulting or services of any kind, you also need to know how to manage cash-flow, how to network, and how to plan your business operations. If you haven’t done this previously, get a friend or a mentor – or join Mompreneurs and become friends with like-minded moms!
What product/service would you like for us to highlight at this time? Take advantage of our free handbooks! If you have a handbook, talk with us about your HR Tech Strategy. We partner with leading HRIS providers like Gusto and APS and we can save you time and money and keep you compliant in as quick as 1-3 weeks.
Balancing Motherhood and Business Ownership
Do you involve your kids in your business? If yes, how so? We talk about our kids! But our kids have a lot of learning in HR and compliance before they can take on their first client 😉
What do you find is the most difficult part of balancing motherhood and business life? I want to be there for my children all of the time, but I also need to spend a lot of time on my business. It has taken me awhile to find a balance, and it still probably isn’t a balance that would work for everyone, but it works for my family.
What business in the Madison Area is your favorite? I love so many. To feed my reading hobby – Blue Apple Books, for a coworking space that feels like home – Offices at Spenryn, and for a business owner that really cares and has talked to me about some great business ops tips – Red Hawk Pest Control.
Do you have a business bestie? My business bestie is Jackie Citron-Rollings! Make sure you look her up because she has a myriad of services. She does almost everything!
Where can people find you? Email or call is best!
Connect with Lyndsi Alexander
Thanks for reading! If Lyndsi’s experience as a mom and business owner resonates with you, we want to hear from you in the comments! And if you are a mom and business owner in Madison, Alabama email us at madisonmompreneur@gmail.com. to be featured in a future Member Highlight post!
June 10, 2026
Owner: Shaylene Hawley
About: This veteran-owned business provides catering and chef services for private businesses and families, bringing beautiful, fun, and delicious grazing tables, hors d’oeuvres and desserts directly to you!
Phone Number: (805) 906-9112
April 26, 2026
Owner: Kari Brown
About: Key and Brick Mortgage Studio is a local mortgage brokerage ready to help you with your home financing needs, empowering you to make the best decision for you and your family.
Address: 1300 Meridian St N, Ste 200a, Huntsville, AL 35801
Phone Number: 256-651-2407
April 23, 2026
