Hatched Design Co
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Brand and Web Design · Athens, AL
A Little More About Hatched Design Co
Hatched Design Co is a brand and website design studio for small business owners, helping them trade DIY overwhelm for a brand and website that actually works. It started from watching so many business owners stuck making their own logos and Canva templates at 11pm instead of running their business, and wanting to hand that job off to someone who could do it in their best interest for their specific business.
- Based in: Athens, AL
- Owner: Kelbey McGhee
- Specialties: Website design, Showit development, brand-aligned web copywriting
- Best known for: Taking a business owner with a folder full of half-ideas, a Pinterest board she can’t quite explain, and a gut feeling that her current brand isn’t cutting it — and handing her back a brand that’s so intentional and spot on that she can actually point to and say “yep, that’s my business.”
- Fun fact: Kelbey has a 4.5-year-old wild child named Cooper who insists he’s not 4 anymore — he wants to be 10. She’s been part of the Madison Mompreneur community for over 2 years, and her current hobby is repainting all her walls from dirty, sticky fingerprints.
Featured Testimonial
“Since launching our new branding, we have already seen a positive impact within our market reach. We’ve noticed people taking our company more seriously. We’ve also started receiving requests from several potential corporate clients, and I don’t think that would’ve happened with our previous branding.”
Erin Elliot, I D’eclair Confections
Frequently Asked Question
Q: What if I have no idea what I want my brand to look like?
A: That’s the norm, not the exception. Most clients come to me with a vibe, not a vision — and that’s completely fine. The questionnaire and Pinterest deep dive are specifically designed to pull what’s in your head out into something real, even when you can’t describe it yet. That’s literally what I’m here for.
Q: What programs and platforms do you work in?
A: I design in Adobe Creative Suite and can deliver Canva templates. I’m well experienced in Showit, Squarespace and Wix websites. We’ll confirm all the details before your project so there are no surprises.
Q: What if I’m super busy… like kids, day job, and pure chaos busy?
A: Say less. I designed this process for busy women — moms, professionals, solopreneurs juggling actual life. You don’t have to show up for endless calls or homework. Talk to me in voice notes, approve things from your phone, and let me handle the heavy lifting.
Featured Work by Hatched Design Co
Contact Hatched Design Co
If you’re ready to connect with Kelbey, the best way to reach them is through the website. Tell them Madison Mompreneur sent you. You belong here, and so do they.
Looking for more Madison-area moms who mean business? Explore the full directory →
