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Today we are excited to share a Member Spotlight on another Madison Mompreneur! The Member Highlight Series is designed to help you get to know the members of Madison Mompreneur as we ask them questions about their personal and professional life as moms who own businesses in the Madison, Alabama area.

We are continuing this series by shinning a spotlight on Michelle Thao, owner of Momtastic Fitness.

Introduce yourself!

I’m Michelle and I am the owner of Momtastic Fitness where I specifically work with pre/postnatal moms.

How does your business help people?

I help my clients by providing and executing safe and effective workouts for pregnant and postpartum moms. Making sure they are comfortable and knowledgeable about exercising also.

How long have you lived in Madison County?

I lived in Madison about a year but city hopped over Huntsville/ Madison area. Currently live in Meridianville.

What inspired you to start your business?

What inspired to start my business all started when I was pregnant with my daughter 6 years ago. Being in the fitness industry and lacking resources for the pre/postnatal demographic was discouraging. Moms should be able to feel seen and heard not just athletes.

What sets your business apart from others in the industry?

I’m a mom who loves fitness! Not only that but I actually work with pre/postnatal moms specifically. I mean, that’s pretty niched down! Not a lot of people actually heard of pre/postnatal trainers when they schedule a consultation with me.

What do you consider to be your biggest success so far?

My biggest success is having the desire to see change in people whether small or big, I celebrate them all. Seeing people getting results is already the big success.

How does your business contribute to the local community?

My business can contribute to local communities by providing resources about safe and effective exercising to the hospitals, pelvic floor therapists, doulas/midwives, etc. I think exercising during pregnancy especially can be really beneficial to these communities and physicians because not a lot of people know fitness trainers that works with moms.

How do you see your business evolving in the next 5-10 years?

I see it evolving into great, bigger things than what I expect! In the next 5 years or less I hope to have my own fitness studio instead of renting one.

Who are your typical customers, and how do they find you?

Typical customers are mainly moms. They find me honestly through word of mouth

What do you enjoy most about running your business?

The part I enjoy the most is putting my expertise and knowledge into action.

How do you stay up-to-date with industry trends and changes?

Continuing education! In addition to continually learning from physicians and physical therapists.

What advice would you give to someone interested in starting a business in your industry?

I would say, things take time and consistency. Don’t rush into anything that doesn’t make you feel at peace when making decisions.

Any product/service you would like to highlight at this time?

I offer FREE consultations. In late Spring, I will be starting small group training sessions.

Michelle offers training year round, so make sure to check out her website for the latest programs.

Do you involve your kids in your business? If yes, how so?

No, I don’t. Not really but whenever I have clients, and they bring their kids with them, I help assist the mom with their kids.

What do you find is the most difficult part of balancing motherhood and business life?

Oh my goodness, scheduling and keeping up with things will probably be the most challenging thing!

What business in the Madison area is your favorite?

Mine is The Exercise Coach and YMCA!

Who is your business bestie?

Yes, Shelby Simon and Kaelie Harris.

Anything else you want us to highlight?

I also offer in home training in addition to my small group classes. I would love for all pre/postnatal moms to join me.

Where can people find you?

Send me a message on my website or text me.

We love that Michelle offers specialized support for pre/postnatal moms, as moms often give so much of themselves during that season of life. If Michelle’s experience as mom and business owner resonates with you, we want to hear from you in the comments! And if you are a mom and business owner in Madison, Alabama email us at to be featured in a future Member Highlight post!

Don’t forget to read about other Mompreneurs, our latest member highlight was Heather White of Heather Leigh Art


February 22, 2024

Madison Mompreneur Member Highlight Series: Featuring Michelle Thao of Momtastic Fitness