October 29, 2025
In a world that praises constant productivity, doing something “just for fun” can feel almost indulgent. For many moms, especially those balancing entrepreneurship and family, every minute seems spoken for. Yet as Eve Rodsky explains in her bestselling book Find Your Unicorn Space, joy and creativity are not optional. They are essential to a balanced, thriving life.
Rodsky defines a unicorn space as the personal time and activity that let you express yourself beyond your roles as mom, partner, or business owner. It is not self-care like resting or pampering, and it is not work, even when you love what you do. It is the creative pursuit that belongs completely to you — the spark that helps you feel alive, inspired, and whole.
Many Madison-area moms have built businesses around their passions, which makes it hard to separate work from creativity. When every craft, photo, or idea becomes tied to income, the joy can fade. That is why it is vital to find a non-income-producing hobby — something done purely for pleasure and expression.
Engaging in creative play reduces stress, boosts confidence, and reignites the curiosity that fuels both business and family life. It is not wasted time; it is renewal time.
Our community is full of inspiring, mom-owned spaces where you can explore new hobbies without pressure or performance.
Your worth is not measured by productivity. When you paint, stretch, craft, read, or explore simply because it brings you joy, you strengthen every other part of your life.
This week, give yourself permission to rediscover your unicorn space. Try a class, book a trip, or pick up a hobby that exists outside of income or expectation.
At Madison Mompreneur, we believe that the happiest moms and the strongest businesses come from women who make room for their own spark. Your unicorn space is not a luxury — it is a lifeline.
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