Welcome to another edition of our Member Spotlight Series on the Madison Mompreneur blog! This series will help you get to know the members of Madison Mompreneur as we ask them questions about their personal and professional life as moms who own businesses in the Madison, Alabama area.

We are continuing this series with the spotlight on Kelbey McGhee, Owner of Hatched Design Co.!

Tell us about yourself!
I’m Kelbey McGhee, and I’m the owner of Hatched Design Co.

How does your business help people?
As a brand and website designer, I help overwhelmed entrepreneurs find their confidence with relationship-focused branding and conversion-driven Showit websites.

How long have you lived in Madison?
I’ve lived in the area my whole life! 

What inspired you to start your business?
While I was working in the marketing department for a tech company in Nashville, TN, the whole branch I had worked with was laid off. So, yes, one day I had a 9–5, the next…I had zero income and a whole lotta questions. And while being jobless isn’t exactly what I’d recommend for a good time, that layoff gave me the push I didn’t know I needed. I decided to give freelancing a go. One project led to another, and suddenly I had a real business forming in front of me. Not bad for a fresh-outta-corporate girl with a laptop and a Pinterest mood board! As I worked with more clients, I realized who I loved working with the most were women starting their own businesses from scratch. The ones who were ready to ditch the 9–5 grind in exchange for freedom and flexibility — but had no idea where to start when it came to branding. I saw myself in them. I was them. So, I made it official. Hatched Design Co was born. And it’s been my full-time gig ever since — helping women in business look and feel like the CEOs they are.

What sets your business apart from others in the industry?
I don’t just design pretty things—I build brands that actually work. While most designers focus on making things look good, I’m obsessed with making sure your brand attracts the right people and drives real results. I combine a decade of strategic marketing knowledge with intentional design to create brands that don’t just sit pretty on the internet—they work overtime to grow your business. Here’s what really sets me apart: I’ve been where the startups are. I know what it feels like to stare at your laptop at 2 AM wondering if you’re crazy for starting a business. That’s why my process feels less like working with a corporate agency and more like having a strategic best friend who happens to know a lot about branding! I specialize in helping entrepreneurs skip the messy middle—that overwhelming phase where you know you need a brand but have no idea where to start. Instead of leaving you to figure it out alone, I guide you through a proven process that turns your vision into a cohesive brand experience that connects with your ideal clients from day one. The bottom line? Other designers give you a logo and website. I give you the confidence and clarity to build something your whole community can’t stop talking about.

What do you consider to be your biggest success so far?
My biggest success isn’t something I built—it’s watching a client go from hiding behind ‘coming soon’ pages for months to launching confidently and booking her first $10K month within 60 days. That moment when she texted me ‘I can’t believe this is actually working!’ That’s what I’m here for.

How does your business contribute to the local community?
I’m passionate about helping local entrepreneurs in the greater Alabama area build businesses they’re proud of. When I help a local baker create a brand that attracts more customers, or design a website for a local service provider that actually converts, I’m directly contributing to our local economy and helping small businesses thrive right here at home.

How do you see your business evolving in the next 5-10 years?
It’s 10 years down the road, and Hatched is totally killing it in the small business world. I want to be the go-to crew for entrepreneurs looking to level up their game in the area. We’re keeping things boutique. We’re not trying to be the next big corporate giant. We’re all about that quality over quantity life. We’re staying true to our roots, keeping things personal, and delivering awesomeness on a silver platter.

Who are your typical customers and how do they find you?
My ideal clients? They’re the go-getters, the dreamers, the “I’m gonna make this happen” types. We’re talking about: First-time entrepreneurs ready to make their mark, small business owners who know it’s time for a digital glow-up, corporate escapees starting their own gig, and creative souls who need help turning their ideas into a real-deal brand. These folks know that good design isn’t just pretty – it’s powerful. They’re ready to invest in their business’s future, but they’d rather leave the design magic to someone who lives and breathes this stuff (aka, yours truly). They’ll find me during local networking events, through the mouth’s of successful clients, and Instagram for national reach.

What do you enjoy most about running your business?
I’m obsessed with the puzzle of it all. Taking someone’s big, messy vision and figuring out how to turn it into a cohesive brand that actually works. Every project is like a creative challenge where I get to dig into their story, understand their people, and then design something that bridges that gap perfectly.

How do you stay up-to-date with industry trends and changes?
I follow a mix of design blogs, marketing podcasts, other designers and industry leaders on social media, but I’m selective about it. I focus on sources that share both the ‘what’ and the ‘why’ behind trends—because understanding the strategy behind a design choice is way more valuable than just copying what looks cool. Plus, my clients often share what they’re seeing in their own fields.

What advice would you give to someone interested in starting a business in your industry?
Start before you’re “ready”. Don’t wait until you feel ‘qualified enough’ or have the perfect portfolio—I started with a laptop and way too much coffee! The best way to learn is by doing actual client work. Start with friends, family, or small local businesses who need help. Your skills will grow with every project, and real client work teaches you things no course ever could.

What product/service would you like for us to highlight at this time?
All-in-One Brand and Website Design: A simple, no-fuss design experience that turns your brand and website into a polished, conversion-driven home for your brand.

Do you involve your kid(s) in your business? If yes, how so?
Somewhat! My son is 3.5 and he likes to watch what I do on the computer every so often. But he likes to “type my emails” more!

What do you find is the most difficult part of balancing motherhood and business life?
The hardest part is the constant mental switching between ‘mom mode’ and ‘business owner mode.’ One minute I’m designing a brand strategy, the next I’m dealing with a toddler meltdown because his daddy gave him milk in a red cup instead of a blue cup, then immediately switching back to take a client call. It’s not just the time management—it’s the emotional and mental energy it takes to be fully present for both sides.

Where can people find you?
My Website & Instagram!

If Kelbey’s experience as a mom and business owner resonates with you, we want to hear from you in the comments! And if you are a mom and business owner in Madison, Alabama email us at madisonmompreneur@gmail.com to be featured in a future Member Highlight post!Thanks for reading!

Owner: Maria Troupe

About: Wine and Design is a sip & paint experience that also offers Art Buzz Kids classes and school break camps, DiYs, On Wheels (brings the pARTy to you), Paint it Forward for fundraising, and Team Building activities.

Address: 12060 County Line Rd Suite G, Madison, AL 35756

Phone Number: (256-262-4194

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Welcome to another edition of our Member Spotlight Series on the Madison Mompreneur blog! This series will help you get to know the members of Madison Mompreneur as we ask them questions about their personal and professional life as moms who own businesses in the Madison, Alabama area.

We are continuing this series with the spotlight on Lindsey Barron, Owner of Rocket City Mom!

Tell us about yourself and your business! I’m Lindsey Barron, and I’m the owner of Rocket City Mom.

How does your business help people? Rocket City Mom helps North Alabama families thrive. Through our website, www.rocketcitymom.com, we provide free, reliable, and hyperlocal parenting resources to support families at every stage. From our comprehensive event calendar and seasonal guides to education tools, local business spotlights, and community stories, we connect parents and caregivers with the information they need to make informed decisions. Whether it’s finding a fun weekend activity, choosing the right school, or navigating parenting challenges, Rocket City Mom empowers families with access, support, and connection in their local community.

How long have you lived in the Madison area? I have lived in Madison County for 40 years. 

What inspired you to start your business? As a long-time advocate for families and children in North Alabama, I saw Rocket City Mom as more than just a website, it was a trusted lifeline for parents in our community. I was inspired to purchase Rocket City Mom because I deeply believe in the power of connection, information, and local support. As a mom of a large, blended family and someone who has spent decades working with nonprofits, I understand firsthand how valuable it is to have access to reliable resources during every stage of parenthood. I wanted to ensure Rocket City Mom not only continued serving families but also expanded its reach, grew its impact, and remained a voice for those navigating both the joys and challenges of raising children in our region.

What sets your business apart from others in the industry? What sets Rocket City Mom apart is our deep-rooted connection to the community we serve. Unlike national parenting websites, we are hyperlocal and personally invested in North Alabama families. Our content is created by local parents, for local parents, which means we understand their unique needs, challenges, and opportunities. We don’t just share information; we build relationships, amplify underrepresented voices, and advocate for resources that make a real difference. With over a decade of trust, a robust online presence, and genuine partnerships with schools, nonprofits, and small businesses, Rocket City Mom is more than a resource, we’re a reliable companion in the parenting journey.

What do you consider to be your biggest success so far? Our biggest success has been building and sustaining a trusted, free resource that truly makes a difference in the lives of North Alabama families. Since taking ownership, we’ve expanded our reach, deepened community partnerships, and kept local parenting content accessible to all, regardless of income or background. One of our proudest achievements is being recognized with the Huntsville/Madison County Chamber of Commerce Community Impact Award, which affirmed that our mission to connect, support, and uplift families is not only working, but valued. Seeing the direct impact of our work, whether it’s a parent finding the perfect school, a local event reaching new audiences, or a small business thriving through our promotion, reminds us daily that our success is shared with the community we serve.

How does your business contribute to the local community? Rocket City Mom contributes to the local community by serving as a bridge between families and the resources they need to thrive. We spotlight local events, schools, nonprofits, and small businesses, giving them a platform to reach parents and caregivers across North Alabama. Our free event calendar, seasonal guides, and educational content make it easier for families to stay connected, informed, and engaged. Beyond digital resources, we also host and support in-person events that bring the community together, from learning conferences to family festivals. By amplifying local voices, advocating for children and families, and partnering with mission-driven organizations, Rocket City Mom plays an active role in strengthening the fabric of our region.

How do you see your business evolving in the next 5-10 years? In the next 5-10 years, I see Rocket City Mom evolving into an even more dynamic hub for parenting support across North Alabama. We’ll continue to innovate digitally, with a more robust mobile experience, inclusive content, and deeper engagement through video, podcasts, and interactive tools. At the heart of it all, our mission will remain the same: to serve families with empathy, elevate local voices, and champion causes that improve the quality of life for children and parents. As communities grow and change, so will we, always grounded in local impact and authentic connection.

Who are your typical customers and how do they find you? Our typical audience includes parents, caregivers, and educators in North Alabama, especially those looking for trustworthy, local information to support their families. From new moms searching for pediatricians to seasoned parents navigating school choices, our readers span every stage of the parenting journey. Many find us through organic Google searches, social media, word-of-mouth referrals, and community partnerships. Our searchable event calendar, school and camp guides, and timely local features make us a go-to resource. We’re proud that once families discover Rocket City Mom, they tend to stay with us throughout their parenting years and often recommend us to others in their circle.

What do you enjoy most about running your business? What I enjoy most about running Rocket City Mom is knowing that the work we do truly matters to families in our community and getting to do that work alongside an amazing team. Every day, I’m inspired by the passion, creativity, and dedication of the people behind Rocket City Mom. We’re not just co-workers, we’re fellow parents, advocates, and community-builders who genuinely care about making life a little easier and more joyful for the families we serve. Collaborating with this incredible team to uplift local voices, support small businesses, and connect parents to valuable resources is both a privilege and a joy. It’s the people, both on our team and in our community, that make this work so rewarding.

How do you stay up-to-date with industry trends and changes? Staying current is essential in the fast-paced world of digital media and parenting resources. At Rocket City Mom, we stay up-to-date with industry trends by actively engaging with other leaders in local journalism, parenting networks, and digital publishing. We regularly attend professional conferences, and track analytics and reader feedback to guide content decisions. We also stay closely connected to our community, listening to what families need, what topics they’re talking about, and what resources they’re seeking. This combination of data, dialogue, and professional development helps us adapt quickly, stay relevant, and continue delivering content that truly serves our readers.

What advice would you give to someone interested in starting a business in your industry? My biggest piece of advice is to start with service, know who your audience is and how you can genuinely help them. In this industry, trust is everything. If you’re building a parenting resource or local media platform, be prepared to show up consistently, listen to your community, and deliver value without expecting instant returns. Build relationships with local organizations, small businesses, and families, you’ll grow stronger together. Also, don’t underestimate the importance of adaptability; digital trends, algorithms, and reader needs evolve quickly, so stay curious and willing to pivot. And finally, surround yourself with a passionate team. A mission-driven, supportive crew makes all the difference when you’re juggling deadlines, community expectations, and the demands of entrepreneurship.

What product/service would you like for us to highlight at this time? We’d love to highlight our free community Event Calendar, the most comprehensive family-friendly calendar in North Alabama. It’s the go-to resource for parents looking for things to do, from free festivals and library programs to camps, classes, and seasonal fun. Local businesses and organizations can also submit their events for free, making it a win-win for both families and community partners. Promoting this calendar helps families stay connected and engaged while supporting the organizations that make North Alabama a great place to raise kids.

Do you involve your kids in your business? If yes, how so? Yes, absolutely, I love involving my children in Rocket City Mom! They often help prepare for events, assist behind the scenes, and volunteer alongside me at community activities. It’s important to me that they see the value of hard work, service, and giving back. Being part of the Rocket City Mom journey has given them a front-row seat to what it means to support your community and be a voice for others. It’s become a family mission, and I’m proud that they’re learning how to make a positive impact while also sharing in the fun and connection that comes with this work.

What do you find is the most difficult part of balancing motherhood and business life? The most difficult part is feeling like there’s never enough of me to go around. As a mom and a business owner, I’m constantly juggling priorities, and it can be hard to give 100% to both at the same time. There are moments when work needs my full attention, and others when my family needs me more, and navigating that push and pull can be challenging. The guilt that comes with missing a school event or delaying a project deadline is real. But I’ve learned to give myself grace, set boundaries, and focus on being present wherever I am. I remind myself that I’m modeling resilience, passion, and purpose for my kids, and that’s something I’m proud of.

What business in the Madison Area is your favorite? That’s a tough question because we’re lucky to have so many amazing businesses in the Madison area! But one of my favorites is Kids to Love. They’re not only great at what they do, but they also care deeply about the community – finding forever families for children in our community. I love supporting local businesses that give back, create welcoming spaces for families, and bring something special to our area. Whether it’s grabbing a coffee, shopping small, or partnering on events, it’s those community-driven businesses that make Madison feel like home.

Do you have a business bestie? Yes, I absolutely have a business bestie, and I’m so thankful for her! Having someone who understands the ups and downs of entrepreneurship, celebrates the wins, and talks you through the tough moments is invaluable. We bounce ideas off each other, collaborate when we can, and remind each other to take breaks and keep our priorities in check. It’s not just about business it’s about having someone in your corner who gets it. Every entrepreneur needs that kind of support system, and I’m lucky to have found mine.

Anything else you would like for us to highlight? We’d love for you to highlight that Rocket City Mom is more than a website, it’s a mission-driven community resource. Everything we do is rooted in supporting families, lifting up local voices, and creating meaningful connections across North Alabama. We’re proud to offer free access to parenting content, inclusive family guides, and platforms for small businesses and nonprofits to thrive. Whether you’re a brand-new parent or a long-time local, Rocket City Mom is here to walk alongside you. And we’re always growing, so stay tuned for new events, partnerships, and regional expansions that continue to put families first.

Where can people find you? www.rocketcitymom.com

Thanks for reading! If Lindsey’s experience as a mom and business owner resonates with you, we want to hear from you in the comments! And if you are a mom and business owner in Madison, Alabama email us at madisonmompreneur@gmail.com. to be featured in a future Member Highlight post!

If you’re a mom in Madison, Alabama trying to juggle family life and entrepreneurship, you’re not alone. Many of us are building businesses in the small window of quiet between school drop-off and pick-up. The good news? With the right strategies, those school hours can be more than enough to grow a thriving business without sacrificing your role as a mom.

1. Protect School Hours Like Office Hours

When the kids head to James Clemens HS, Rainbow Elementary, Liberty Middle, or any one of our amazing Madison City Schools, it’s tempting to throw in a load of laundry or run errands around town. But your school hours are your prime business hours. Treat them like an official workday whether you’re at a coffee shop in downtown Madison, coworking with us at Madison Mompreneur, or working from your kitchen table.

2. Focus on What Really Grows Your Business

As busy mom entrepreneurs, we don’t have the luxury of endless time. Instead of tinkering with a logo or overthinking social media graphics, focus on the tasks that actually move your business forward: serving clients, reaching new customers, and building relationships in the Madison community. A simple filter to ask yourself: If I only accomplish one thing today, what will matter most for my business?

3. Use Tools and Systems to Save Time

Automation and batching can be game-changers. Schedule your Instagram posts ahead of time, set up online invoicing, and create templates for emails you send often. This frees up your limited work hours for creativity, connection, and client work. At Madison Mompreneur, we often share our favorite apps and systems during our pre- and post-coworking conversations to help each other work smarter.

4. Set Boundaries You Can Stick To

Once school is out and after-school activities begin, give yourself permission to step away from work. Communicate your availability clearly to clients so they know when you’re reachable and when you’re fully in “mom mode.” These boundaries keep you from feeling pulled in two directions.

5. Define Success Your Way

Success for a Madison, AL mom business owner doesn’t have to mean scaling at lightning speed. Maybe it’s creating part-time income that helps with private school tuition or family vacations, or maybe it’s building something steady you can grow once your kids are older. The beauty of being a mompreneur is that you get to set the rules.

Running a business during school hours takes intentionality, but it’s absolutely possible. With focus, systems, and community support (hello, Madison Mompreneur!), you can thrive as both a business owner and a mom here in Madison, Alabama.

Welcome to another edition of our Member Spotlight Series on the Madison Mompreneur blog! This series will help you get to know the members of Madison Mompreneur as we ask them questions about their personal and professional life as moms who own businesses in the Madison, Alabama area.

We are continuing this series with the spotlight on Victoria O’Connor, Owner of Willow Events!

Introduce yourself! 
I’m Victoria O’Connor, and I own Willow Events, a full service wedding and event decorator based in Hazel Green, AL.

How does your business help people? 
We help clients design one of a kind floral pieces & event decorating for their weddings, birthdays, bridal showers, baby showers & more.

How long have you lived in the Madison area? 
I live in Hazel Green, but I have been in the Huntsville area since 1994.

What inspired you to start your business? 
I have always dreamed of having my own business since I was in high school. I always thought it would be a coffee shop never knew my path would be flower.

What sets your business apart from others in the industry? 
I put God at the center of my business. Its more than a business, but a ministry and advancement to his kingdom.

What do you consider to be your biggest success so far? 
Building my business from a $500 dollar start up. My husband and I lived pay check to credit card for a long time with him being a mechanic. It’s not easily supporting a family with the way they are paid. He said take $500 out of our income tax return and start your business. Its been a very long slow building process.

How does your business contribute to the local community? 
I try to give where God tells me my business is about God it’s not always about the money. 

How do you see your business evolving in the next 5-10 years? 
Our long term goal is a wedding venue that is full service.

Who are your typical customers and how do they find you? 
Social media (Facebook)

What do you enjoy most about running your business? 
I love making my business very personal getting to know my clients and having fun seeing what we can create for their day. It’s also very beautiful that I become close with a lot of my clients. We are friends on Facebook, and I get to watch them all starting their own families now.

How do you stay up-to-date with industry trends and changes? 
We are subscribed to the top floral design magazines, Pinterest, and any classes we can take.

What advice would you give to someone interested in starting a business in your industry? 
Enjoy the process, take your time build slow and steady, and don’t sell out to get big over night.

What product/service would you like for us to highlight at this time? 
Weddings, birthdays, and bridal showers!

How do you involve your kids in your business? 
I’m a home school mom so my boys go with me for the majority of the process. To the wholesaler, prepping flowers, filling vases/buckets, soaking oasis whatever is needed my boys are their to help.

What do you find is the most difficult part of balancing motherhood and business life? 
Just finding the balance between homeschooling, baseball, keeping up the home life, and running my business.

What business in the Madison area is your favorite? 
Lemon & Lavender

Do you have a business bestie? 
My business partner, Virginia.

Where can people find you? 
Facebook & Instagram

If Victoria’s experience as a mom and business owner resonates with you, we want to hear from you in the comments! And if you are a mom and business owner in Madison, Alabama email us at madisonmompreneur@gmail.com. to be featured in a future Member Highlight post!

Welcome to another edition of our Member Spotlight Series on the Madison Mompreneur blog! This series will help you get to know the members of Madison Mompreneur as we ask them questions about their personal and professional life as moms who own businesses in the Madison, Alabama area.

We are continuing this series with the spotlight on Brandy Booth & Shannon Fisher, Owners of Lemon & Lavender!

Introduce yourself!

We are Brandy Booth and Shannon Fisher, Owners of Lemon & Lavender, a brick & mortar store located in the Shoppes of Historical Downtown Madison (Alabama).

How does your business help people? 

We are two moms on a mission to give shoppers the opportunity to shop eco-friendly and confident that all products have clean ingredients with sustainable packaging. We help people move from being convenience consumers to conscious consumers.

How long have you lived in Madison? 

Both of us have lived here for over 20 years!

What inspired you to start your business? 

There were no options in the area at the time to shop, knowing that everything in the store was eco-friendly and sustainable. 

What sets your business apart from others in the industry? 

We focus not only on our products but sustainable practices in manufacturing and dealing with packaging and waste.

What do you consider to be your biggest success so far? 

Opening the first Refillery in North Alabama where customers can bring their own containers to refill cleaning and bath supplies by the ounce. Just like a bulk bin at a natural grocery store where you might bring a reusable bag to purchase rice, beans, or coffee, you can do the same with cleaning solutions like laundry detergent and personal care products like shampoo or bath salts.

How does your business contribute to the local community? 

We give the residents in our local community the opportunity to shop in a more eco-friendly manner. We are also conscientious in our manufacturing and waste from the store to repurpose it rather than recycle or trash it. 

How do you see your business evolving in the next 5-10 years? 

We are in the process of expanding our Refillery to include more cleaning and bath products. We also hope to lead inspiration to other businesses to adopt more eco-conscious practices. 

Who are your typical customers and how do they find you? 

Our customers are a wide variety of ages, but mostly those who already live an eco-friendly lifestyle or desire to make those changes. Many find us online as they search out for eco-conscious businesses. 

What do you enjoy most about running your business? 

We most enjoy educating those who visit about both our products as well as how to incorporate them into a more eco-friendly lifestyle.

How do you stay up-to-date with industry trends and changes? 

We stay up to date by constantly researching more products and lifestyle practices.

Anything else you would like for us to highlight? 

We partner with other local businesses for sustainable purposes. Phoenix Glass Recycling gives us glass containers each month to give away to customers for Refillery. We also give some other local businesses our packing material we receive in shipments to reuse for their shipping of products to help eliminate waste.

Where can people find you? 

108 Main Street in Madison, Alabama and online at lemonandlavendermadison.com. On Facebook and Instagram we are @lemonandlavendermadison.

If Brandy and Shannon’s experiences as moms and business owners resonates with you, we want to hear from you in the comments! And if you are a mom and business owner in Madison, Alabama email us at madisonmompreneur@gmail.com. to be featured in a future Member Highlight post!

Owner: Kanique Mighty-Nugent

About: Komposition LLC delivers creative design and business solutions tailored to client needs. Their work blends strategy and artistry to create meaningful impact.

Phone Number: 256-542-1703

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Building and supporting local community is always front of mind for us at Madison Mompreneur. Which is why we are excited to announce another way for the whole Huntsville/Madison/Decatur/Athens area of Alabama to keep their local economy strong this holiday season – by utilizing the 2024 Madison Mompreneur Shopping Guide!

As we reflect on another incredible year, we’re filled with gratitude and excitement for the growth and connections we’ve fostered within our community.

This year has been transformative for Madison Mompreneur. We’re thrilled to share that our community has blossomed to nearly 100 members, a testament to the entrepreneurial spirit of moms in our area. Our friend and co-founder, Lauren, has recommitted to the vision of Madison Mompreneur, bringing renewed energy and dedication to our mission.

Throughout the year, we’ve hosted over 40 coworking sessions, creating spaces where women in business could come together to accomplish tasks, network, and support each other’s growth. These gatherings have been a powerful reminder of the strength we find in collaboration and mutual support.

We’re thrilled to announce the expansion of our community through the Mompreneurs of Huntsville Facebook group, which now connects over 1,100 local entrepreneurs. We want to extend our heartfelt thanks to Stephenie Walker for her unwavering commitment to women in business in the Madison area and her continued support of our group. This expansion allows us to connect with and support even more mom entrepreneurs in our region.

As we present this year’s Shopping Guide, we’re reminded of the incredible value that mom-owned businesses bring to our community. From passion projects that have blossomed into thriving enterprises to established businesses that continue to innovate, the moms of the Madison area are truly making a difference.

We encourage you to use this guide as your go-to resource for supporting local, mom-owned businesses. By choosing to shop with these entrepreneurs, you’re not just making a purchase – you’re investing in dreams, supporting families, and strengthening our community.

Thank you for being a part of this journey with us. Here’s to another year of growth, support, and success for the mompreneurs of Madison!

Happy Shopping and Supporting Local!

The latest work trend on social media, Bare Minimum Mondays, has sparked a conversation about reclaiming work-life balance. Many employees, especially those working from home, are embracing this trend to ease into the week. On Bare Minimum Mondays, they focus only on essential tasks—skipping optional meetings and avoiding new projects. The goal is to reduce stress and allow time for personal or household tasks that often fall to the wayside.

As a mompreneur, this trend might resonate with you. One of the main reasons many moms choose entrepreneurship is the flexibility it offers. While owning a business can lead to long hours, answering emails late at night, and feeling constantly “on call,” it doesn’t have to be that way. Bare Minimum Mondays can serve as a reminder that you have control over your schedule.

Instead of diving headfirst into a packed Monday, consider adopting the idea of a slower start to your week. Use this time to prioritize essential business tasks while also tackling personal or household responsibilities. It could mean answering only urgent client emails, skipping non-essential meetings, or avoiding starting any new projects until midweek when you’re in full swing.

As your own boss, you get to decide when you’re working and when you’re not. Embracing a Bare Minimum Monday can help you prevent burnout, find a better balance between your business and family life, and create the space for a more productive and focused rest of the week. After all, your success as a mompreneur isn’t just measured by how much you do, but by how effectively you manage both your business and your personal well-being.

Want to read more mompreneur-focused content? Check out these previous blog posts and workshops:

Blog Post: WAHMing (Work at Home Mom-ing) this Summer? Tips From Our Mom + Biz Owners!

Blog Post: The Value of Co-Working

Video Workshop: Creative Mindfulness for Mom Entrepreneurs

Running a business as a mom can feel like juggling endless to-do lists for both work and home. Between managing the household, caring for your children, and growing your business, the pressure to handle everything at once can be overwhelming. One productivity technique that can help you balance these competing demands is task batching.

What is Task Batching?

Task batching is a productivity method that involves grouping similar tasks together and completing them during a dedicated block of time. Instead of bouncing from one type of task to another, you focus on one category of tasks at a time. For instance, you could group all your administrative tasks—such as answering emails, writing blog posts, and scheduling social media—into one session. By focusing on similar tasks, you reduce the mental strain caused by switching between different types of work.

Why is Task Batching Beneficial?

1. Task Batching vs. Multitasking:
Unlike multitasking, which splits your attention between multiple tasks simultaneously, task batching allows you to focus on one type of task at a time. Multitasking often feels like you’re being productive, but studies show it can reduce your efficiency and performance. Constantly switching between tasks drains your energy and can lead to more mistakes. Task batching, on the other hand, encourages sustained focus, leading to higher-quality work.

2. Creates Momentum:
When you batch similar tasks together, you get into a rhythm that helps you work faster and more effectively. For example, writing several blog posts in one sitting builds momentum because you stay in the same creative mindset. This is often more efficient than spreading out similar tasks over multiple days.

3. Requires Less Mental Switching:
Every time you switch between tasks—say from creating social media posts to answering emails—your brain needs time to adjust. This mental switching can slow down your productivity. By batching tasks that require similar cognitive effort, you reduce this mental load and free up energy to work more efficiently.

4. Allows for Deeper Thinking:
When you dedicate a block of time to one type of task, you can focus deeply and think critically. This is especially helpful for complex tasks like creating content, recording videos, or writing long-term business plans. You have the mental space to think strategically and come up with more creative solutions, which can help grow your business.

How to Incorporate Task Batching into Your Mom-Owned Business

Task batching can be a game-changer, especially when you’re managing both a business and a household. Here’s how you can start incorporating it into your routine:

1. Group Admin Tasks Together:
Administrative tasks like responding to emails, reconciling finances, and scheduling social media posts can take up a lot of mental energy. Block off a specific time during the week to tackle these tasks all at once. For example, reserve Mondays and Fridays as admin days, where you complete all of these tasks without interruption.

2. Create Content in Batches:
If your business relies on content creation, whether it’s blog posts, social media, or video recordings, batch similar tasks together. Set aside a day or a few hours each week to write multiple blog posts or record several videos at once. You’ll stay in a creative flow, produce more content in less time, and avoid scrambling for last-minute posts.

3. Separate Personal and Business Tasks:
One of the biggest challenges for mompreneurs is balancing personal and business tasks. Consider designating different days for each. For example, reserve weekends or evenings for household chores, grocery shopping, and family time. Use your weekdays for focused business activities. This separation can help you stay present with your family while also ensuring your business gets the attention it needs.

4. Block Household Tasks Together:
Just as you batch business tasks, you can also batch personal and household tasks. Dedicate certain times to laundry, cleaning, meal prep, and other chores. When you group these together, you avoid feeling like you’re constantly switching between managing your household and running your business.

The TL/DR:

For moms who own businesses, time and energy are precious resources. Task batching helps you stay focused, reduces the mental burden of constant task-switching, and gives you the space to think more strategically. By batching tasks together, you can manage your business more efficiently and still have the time to care for your family and yourself. Whether it’s blocking off time for admin work, content creation, or household chores, task batching can help you regain control of your schedule and increase your productivity.

Want to read more mompreneur-focused content? Check out these previous blog posts and workshops:

Blog Post: WAHMing (Work at Home Mom-ing) this Summer? Tips From Our Mom + Biz Owners!

Blog Post: The Value of Co-Working

Video Workshop: Creative Mindfulness for Mom Entrepreneurs