Latest on the blog
Madison Mompreneur Member: Carolyn Kimbro
About Peachtree Interior Design: At Peachtree Interior Design, we believe that every space has the potential to be beautiful and functional, no matter the size or location. With projects spanning across multiple US cities, we take pride in our ability to deliver innovative and stylish solutions. Our team aims to exceed expectations with every project, utilizing creative design techniques to transform spaces into something truly special.
Looking for our latest Shopping Guide? You can download it here.
Ready to list your business in our directory? See if you meet the requirements and join us here.
October 27, 2024
Madison Mompreneur Member: Carla Taggart
About Bizzy Mom Podcast: Join Carla & Kristin each week as they laugh (or cry!) about mommin’, marriage, owning a business and all things in between!
Looking for our latest Shopping Guide? You can download it here.
Ready to list your business in our directory? See if you meet the requirements and join us here.
October 27, 2024
Member Highlight: Heather White of Heather Leigh Art
Welcome to another edition of our Member Spotlight Series on the Madison Mompreneur blog! This series will help you get to know the members of Madison Mompreneur as we ask them questions about their personal and professional life as moms who own businesses in the Madison, Alabama area.
We are continuing this series with the spotlight on Heather White, Owner of Heather Leigh Art!
Introduce yourself!
I’m Heather White, and I own Heather Leigh Art.
How does your business help people?
I create art for homes or offices or to give as gifts.
How long have you lived in Madison County?
I have lived in Madison County for 23 years.
What inspired you to start your business?
I had a urge to create beauty out of blank canvases. I love decorating and finding the perfect sentimental pieces to be displayed.
What sets your business apart from others in the industry?
I’m willing to work with you (and even brainstorm ideas if you wish) to create a special painting or series of paintings.
What do you consider to be your biggest success so far?
I’d say taking the leap to invest in my art whether it be a new class or better materials has been well worth it.
How does your business contribute to the local community?
From time to time I like to donate a piece of art for local causes.
How do you see your business evolving in the next 5-10 years?
I’m finally launching my website, so I’m hoping to expand my customer reach.
Who are your typical customers, and how do they find you?
My typical customers appreciate original art over mass produced art and love giving sentimental paintings as gifts.
What do you enjoy most about running your business?
Painting and creating!
How do you stay up-to-date with industry trends and changes?
I’ll notice color trends, but I try not to focus on it and just paint things I love in my style. There are always trends in social media which is a bigger challenge I’m still trying to understand.
What advice would you give to someone interested in starting a business in your industry?
Just start and give yourself time to fail and learn, but keep going!! Slow and steady wins the race!
Any product/service you would like to highlight at this time?
I love all my art pieces, but I especially love doing custom pet portraits!
Do you involve your kids in your business? If yes, how so?
They sometimes watch me and give me “pointers” or opinions.
What do you find is the most difficult part of balancing motherhood and business life?
Finding uninterrupted time is hard, but it’s good to step away from a painting and come back with fresh eyes…so, maybe it’s a good thing to need to stop.
What business in the Madison area is your favorite?
Right now PiperMache because she helped me build my website and is phenomenal to work with.
Who is your business bestie?
Right now, I’m partnering with Amy from The Keen Hart. We are planning to do a candle & notecard bundle soon.
Anything else you want us to highlight?
I’m a featured artist at Harrison Brothers Hardware.
Where can people find you?
On my website at heatherleighart.com.
If Heather’s experience as mom and business owner resonates with you, we want to hear from you in the comments! And if you are a mom and business owner in Madison, Alabama email us at madisonmompreneur@gmail.com. to be featured in a future Member Highlight post!
October 23, 2023
Member Highlight: Christine Stroecker of Birch Acres
Welcome to another edition of our Member Spotlight Series on the Madison Mompreneur blog! This series will help you get to know the members of Madison Mompreneur as we ask them questions about their personal and professional life as moms who own businesses in the Madison, Alabama area.
We are continuing this series with the spotlight on Christine Stroecker, Owner of Birch Acres LLC!
Introduce yourself!
I’m Christine Stroecker, and I own Birch Acres LLC.
How does your business help people?
Birch Acres LLC is a fully licensed and insured residential remodeling company. It is my goal to breathe life back into the space of your home. I truly believe that homes hold energy, and that energy affects those living in the space. Making your home more functional, aesthetic, and comfortable, will have an impact on your daily life and how you feel each day. Our homes are usually our biggest material asset, so investing in them (in the correct ways) is very wise. Elevate your home, Elevate your life 🙂
How long have you lived in Madison County?
South Huntsville is my home base. My family has lived here for a little over two years. My husband and I are both from Alabama, but we moved from state to state during/after college. This is our first time living in Alabama as a family, so it feels great to be home!
What inspired you to start your business?
Starting my own business has been on my heart since I was in high school. Surprisingly, I got really comfortable in the corporate world after college and thought I’d never leave. There were multiple things going on in my life from 2020 – 2021 that seemed to push me to start my own business. First, my husband and I flipped two houses on the side while working full-time. This is really where I fell in love with residential construction AND saw a huge need in the market for a more sophisticated experience. Secondly, once I had my son in 2021, my vision of how I wanted the rest of my life to look and the vision being sold by the corporate world weren’t aligning. Having my son was the main catalyst to starting Birch Acres.
What sets your business apart from others in the industry?
Besides the fact that it’s run by a young female….
The residential remodeling industry is way behind with the times. The quotes given to homeowners are vague; the expectations are not set properly; the billing process is usually unorganized and not clear; it can be “sketchy” in regard to safety; people’s deposits are taken (I can’t tell you how many times I have heard clients say another contractor took their money).
I want to make a positive impact on the reputation that residential contractors carry. When you work with Birch Acres, you will have a fully modern experience. I want to make sure we have a trusting relationship with open communication. My billing process is very clear, organized, and you can make payments online. I have been told numerous times that my quotes are very detailed compared to others. We will discuss different issues that we might encounter. I am very diligent at tracking cost, and dependent on what type of contract you have, we will be in frequent communication on budget. Lastly, we understand that we are coming into your home, so we make sure that we are respectful of your space and your time. We’re basically doing surgery on your home (your most valuable asset), so I want to make sure that my clients understand what to expect.
What do you consider to be your biggest success so far?
Creating a business that gave me so much time back that I can now spend with my family.
How does your business contribute to the local community?
We donate extra materials that are unused to people that are in need. We will load up the unused materials and take them to where they need to go! We are also particularly careful to dispose of waste properly.
How do you see your business evolving in the next 5-10 years?
My goal is to create a construction company that provides an upscale remodeling experience that is communicative, sophisticative, and creative. I want to re-write what people typically think when they go to hire a contractor. Hopefully I am at 5x the revenue that I am projecting for this year, and I’ll certainly need a large team to help me accomplish that.
Equally as important, I want to create a company where the employees thrive in their roles. I want the work environment to promote creativity (not only with design but with processes too), encourage ownership with projects, empower them to take charge. My hope is that working at Birch Acres is a growing experience for the employee that pushes them out of their comfort zone. I want the employees to gain confidence in themselves and their future. Hopefully the employees absolutely love their job and that joy spills into their home. As an employer, time with family will always come first. Money will come and go, but time you can’t get back.
Who are your typical customers, and how do they find you?
I have two main types of customers: (1) Homeowners (2) Investors. They usually find me through a referral, Google, Houzz, or the BBB.
What do you enjoy most about running your business?
F-R-E-E-D-O-M. Can’t say it enough. I have so much freedom with my time. I have control over how much money I make. I have freedom to choose who is a good fit for me to work with. Once day when I am hiring, I’ll have the freedom to choose my employees. I have freedom to choose how my processes work and what deliverables look like. I absolutely love the amount of freedom owning a business gives me.
How do you stay up-to-date with industry trends and changes?
I am a student right now at the Interior Design Institute. I fully plan to elevate the design aspect of my business!
What advice would you give to someone interested in starting a business in your industry?
#1 you MUST get your Homebuilder’s License! Don’t be afraid of the test. My books are on loan right now to someone who is studying for the test, and I’d be happy to loan them to anyone. #2 don’t be afraid to network around town, build a website, cold call people, etc… this was so uncomfortable for me at first, but it has gotten me so many jobs.
Any product/service you would like to highlight at this time?
During the holidays, I notice a big dip in homeowner projects! It makes sense that people don’t want a renovation going while they are spending large amounts of time at home and inviting guests over. The holidays are stressful enough! That being said, INVESTORS are a HUGE source of revenue for my business. Investor connections really pull my business through the winter season since they are always on the gas!
Do you involve your kids in your business? If yes, how so?
My son involves himself by crawling into my office chair and banging on my keyboard… that’s about as involved as he gets.
What do you find is the most difficult part of balancing motherhood and business life?
When I left my corporate job, I was convinced that I wouldn’t have any more super late nights working. I strive to maintain that, but it happens every once in a while. I feel a strong pain in my heart when those moments happen. I use those moments to feel grateful that they are few and far between and that I am on the right track.
What business in the Madison area is your favorite?
Who is your business bestie?
I have a few over the internet, but I need a real-life one!
Where can people find you?
On my website, Facebook, and Instagram.
If Christine’s experience as mom and business owner resonates with you, we want to hear from you in the comments! And if you are a mom and business owner in Madison, Alabama email us at madisonmompreneur@gmail.com. to be featured in a future Member Highlight post!
October 17, 2023
Member Spotlight: Tracy Abney of Rocket City Doulas
Welcome to another edition of our Member Spotlight Series on the Madison Mompreneur blog! This series will help you get to know the members of Madison Mompreneur as we ask them questions about their personal and professional life as moms who own businesses in Madison, Alabama.
We are continuing this series with the spotlight on Tracy Abney, Owner of Rocket City Doulas!
Introduce yourself!
I’m Tracy Abney and I own Rocket City Doulas.
How does your business help people?
Reducing anxiety and instilling confidence in expectant and new parents
How long have you lived in Madison County?
19 years
What inspired you to start your business?
My own birth experience – I felt alone, scared, and like I had lost agency over my own body. I wanted to BE with people so they wouldn’t feel what I felt during birth and postpartum.
What sets your business apart from others in the industry?
Other than our standard of providing unbiased, non-judgmental support, we run as an agency model. We have shared birth teams, greatly reducing the risk that a client will end up with a backup they don’t know. We have a team of postpartum doulas that can handle any size of contract – big or small!
What do you consider to be your biggest success so far?
I’m so freaking proud of our team! To have so many doulas who are continually learning and growing in a community is so special!
How does your business contribute to the local community?
We partner with organizations in our area to support bereaved families. We offer bereavement doula support to our clients at no cost.
How do you see your business evolving in the next 5-10 years?
I am hopeful that we will grow even more into our role as the area’s top postpartum and infant care doulas! My long-term plan is for us to be known in the community who you call when you need postpartum support!
Who are your typical customers, and how do they find you?
Our clients are overall looking for evidence based care and support that is unbiased and non-judgmental. Our clients tend to want a doula to work cooperatively with the care team they’ve carefully created. They usually contact us on our website to set up a free call!
What do you enjoy most about running your business?
It depends on my mood and energy level (chronic illness gang here!) but often it’s networking and speaking at events/expos.
How do you stay up-to-date with industry trends and changes?
We offer our Doulas continuing education by bringing in area experts to speak and teach at our monthly team meetings. Our training organization also sends out important updates monthly that I then pass along to our team.
What advice would you give to someone interested in starting a business in your industry?
Make sure you have your business ducks in a row before starting AND charge your worth! Many doulas think that less experience means they shouldn’t charge for their services. But, your time and education/training should be valued!
Any product/service you would like to highlight at this time?
Many people don’t realize that we provide education services! So, even if they aren’t up for hiring a doula, they can learn from them! We offer Newborn care classes, Childbirth education, Comfort measures classes, and Infant Feeding classes.
Do you involve your kids in your business? If yes, how so?
Yes! I may send my children to gather things I’ve printed, help me pack swag bags, etc. (I usually pay them a little bit, and only if they’re interested.)
What do you find is the most difficult part of balancing motherhood and business life?
Figuring out when to say “yes” and when to say “not yet. I need a few minutes”. I don’t want them to always remember me working, and I want them to know they’re important to me. However, I know that there’s benefit in them seeing me put time and energy into my work because it matters.
What business in the Madison area is your favorite?
Right now it’s Piper & Leaf in Madison. They allow one of our doulas to run our free monthly meetup/support group in their location!
Who is your business bestie?
It’s Jamie from Count It Joy!
Anything else you would like for us to highlight?
Our free monthly support group at Piper & Leaf in Madison. First Thursday of the month, at 6:00pm.
Where can people find you?
Website, Instagram, and Facebook
If Tracy’s experience as mom and business owner resonates with you, we would love to hear from you in the comments. And if you are a mom and business owner in Madison, Alabama and would like to be featured in a future Member Highlight post, email us at madisonmompreneur@gmail.com.
September 25, 2023
Member Spotlight: Emily Willis of Womb Space Healing Center
Welcome to another edition of our Member Spotlight Series on the Madison Mompreneur blog! This series will help you get to know the members of Madison Mompreneur as we ask them questions about their personal and professional life as moms who own businesses in Madison, Alabama.
We are continuing this series with the spotlight on Emily Willis, Owner of Womb Space Healing Center. Enjoy!
Introduce yourself!
My name is Emily Willis, and I own Womb Space Healing Center.
How does your business help people?
Womb Space Healing Center is a holistic gynecology office offering safe and natural health solutions.
How long have you lived in Madison County?
I’ve lived in Meridianville since October 2009.
What inspired you to start your business?
The complete absence of holistic healthcare in this country and the bandaid approach that does not heal the root cause of physical problems.
What sets your business apart from others in the industry?
I look at your health holistically meaning complete health of the physical, mental, emotional, and spiritual. I also have evening and weekend hours which no other gynecology practice in the area does.
What do you consider to be your biggest success so far?
Opening women’s minds to the fact that they can heal themselves and giving them their power back.
How does your business contribute to the local community?
I am offering women knowledge to empower them about their healthcare. I give them the tools they need to do the work and heal themselves.
How do you see your business evolving in the next 5-10 years?
I plan to expand on the small holistic health center I have at my office now with 6 other holistic health professionals. We plan to have a large building that is one stop shopping for holistic health for all.
Who are your typical customers, and how do they find you?
My typical customer is a woman from 18-60, although I have seen ages 10-93. I can be found on Instagram, Facebook, and my website.
What do you enjoy most about running your business?
Freedom with my schedule and what I offer!
How do you stay up-to-date with industry trends and changes?
I am constantly taking courses to further my education out of a desire to find more ways to help people but also I have required CEUs to keep my national certification and state license.
What advice would you give to someone interested in starting a business in your industry?
The first year is really tough on all levels but the end result is so worth it so stick with it.
What product/service would you like for us to highlight at this time?
Holistic gynecology services and products that I sell in my lobby.
Do you involve your kids in your business? If yes, how so?
They visit sometimes when there is no school and momma has to work but are not otherwise involved as school and after school activities keep them and us busy.
What do you find is the most difficult part of balancing motherhood and business life?
Making sure I give my husband and kids my undivided attention when at home.
What business in the Madison area is your favorite?
Phuket Thai Restaurant and Sushi because Thai and sushi are my favorite!
Who is your business bestie?
I enjoy all my suite mates at work a ton and consider them my friends.
Anything else you would like for us to highlight?
I am a one woman show so everyone gets me only when they contact the office and all appointments are an hour long at least so no one is rushed. I am here to sincerely listen and help.
Where can people find you?
My website and my office at 3315 Memorial Parkway SW, Suite 501, Huntsville, AL 35801 which is between Drake and Airport.
If Emily’s experience as mom and business owner resonates with you, we would love to hear from you in the comments. And if you are a mom and business owner in Madison, Alabama and would like to be featured in a future Member Highlight post, email us at madisonmompreneur@gmail.com.
September 18, 2023
Member Spotlight: Lauren Hooper of The Minimalist Wallet
Welcome to another edition of our Member Spotlight Series on the Madison Mompreneur blog! This series will help you get to know the members of Madison Mompreneur as we ask them questions about their personal and professional life as moms who own businesses in Madison, Alabama.
We are continuing this series with the spotlight on Co-Founder Lauren Hooper, Owner of The Minimalist Wallet. Enjoy!
Introduce yourself!
Hey y’all, I’m Lauren Hooper! I’m a co-founder here at Madison Mompreneur, and I am a finance and lifestyle coach via The Minimalist Wallet.
How does your business help people?
The Minimalist Wallet provides 1:1 coaching, group courses, and printable tools to help people find a financial lifestyle that allows them to live their best life while also doing good for the people and planet around them. If someone is in need of the lifestyle guidance that will help them live more ethically and sustainably, TMW is where to find it!
How long have you lived in Madison?
I’ve lived in Madison since 2015. My family and I re-located to Alabama right after my husband graduated; we moved up here from Gainesville, Florida (Go Gators!) for a job offer that fit exactly what he was looking for. We didn’t know anyone in the area, and he had only been up here once for the job interview so it was a big leap of faith!
What inspired you to start your business?
I went back to college in 2016 with two babies at home (I have boy/girl twins), and I knew right away that I wanted to do something personal finance related. My first attempt at college resulted in no degree, but $32,000 of debt from student loans, credit cards, and tuition owed to my university. I didn’t have the financial knowledge or support system that would have made getting out of that debt easier, so it was a big learning curve to say the least. I didn’t want to make the same money mistakes that led me into debt again so I spent years educating myself, cultivating better lifestyle habits, and paying off all that debt. Working in personal finance is a way for me to ‘pay forward’ all the help and support I got along the way from many different financial start-ups, bloggers, and authors. It wasn’t until my last couple years in college (I was a part-time for most of it) that I realized there was no job out there that would allow me to teach people about money in away that aligned with my own values and education on how to live a joyful, but frugal lifestyle. CEO of my own business was the only option that would give me that freedom. So in 2019, two years before I launched The Minimalist Wallet, I snagged the URL and related social media handles so that they would be ready for me when it was time.
What sets your business apart from others in the industry?
I don’t have a one-size-fits-all method for personal finance. Personal finance is PERSONAL. So I like to create programs and tools that mirror the same, bespoke experience someone would have if they are doing 1:1 coaching. I also find that most financial programs are centered around the individual, and I think that so many of the systemic issues we have in our society that are related to money are because people are told to focus on themselves and their needs only. But a lot of financial security comes from having a community that supports you whether it’s the grandparent who moves closer to provide childcare, a job that has paid maternal and paternal leave, or a government that sees the benefit of providing universal pre-k and free meals. When we recognize that the decisions we make with our money everyday have a ripple effect on the change we want to see in the world, you can both build your own individual financial support while also supporting people and planet aka community.
What do you consider to be your biggest success so far?
Honestly, I think I am my own biggest success. I was my first and longest-running client. The methods and tools I have developed for my clients were workshopped on myself. The things that I teach are how I also choose to live my own life. I also have a few people close to me who have remarked on how they see the world differently after meeting me. They are less concerned with having an aspirational life and more concerned with just living a joyful, intentional life. My influence has effected how they see themselves, their relationships, their personal finances, how their household runs, even the jobs they are and are not choosing to take. Knowing that I have effected that change in them is really wonderful. But as a business owner, I have slow, stagnant periods when I had no clients. When I base my success on the outcome (or lack) of my business relationships with others, it doesn’t provide the steady stream of motivation I need to keep going as a business owner. But my relationship with myself never ceases. So I can wake up each morning, reminded of the amazing things I have accomplished for myself and will continue to accomplish, and it keeps me going.
How does your business contribute to the local community?
While I market globally, I have had many local clients, all women and many mothers. 1:1 coaching has a special bonus for local clients because we have the opportunity to meet in-person just for conversation or to take action on a project that needs guidance, like creating a capsule wardrobe or decluttering a kitchen. I also have the ability to give very detailed suggestions about lifestyle changes because I am deeply familiar with the routines, businesses, school schedules, etc. that affect their lives. I also have business proceeds that are donated to local charities like the Kids to Love Foundation, Crisis Center of North Alabama, and 89.3 WLRH (local NPR affiliate).
How do you see your business evolving in the next 5-10 years?
I would love to take the case studies from my 1:1 and group coaching clients to help write books and physical workbooks. I also really enjoy public speaking so any opportunity I have to speak in front of a large audience about the intersections of personal finance, intentional living, and sustainability, I will take!
Who are your typical customers, and how do they find you?
My typical clients are women, ages 25-45, with children, often married or divorced, living in the United States or Canada. They are looking to reduce overwhelm, feel more secure in their financial future, live simpler, and do some good for the people and planet around them. Often find me via Instagram or a podcast (I’ve been interviewed on a few over the years).
What do you enjoy most about running your business?
Brainstorming short and long-form content, writing, doing deep dives and continued education on the topics that I know would benefit my audience are all really enjoyable. I also love the freedom that comes from not having to convince anyone else about business decisions. I can follow my gut, move out my own pace, and rest in the confidence that I have experience and the knowledge to take my business in the right direction.
How do you stay up-to-date with industry trends and changes?
Before I was a personal finance business owner, I was a consumer of books, podcasts, Youtube channels, documentaries, articles, magazines, software applications, social media accounts for anything related to minimalism, personal finance, ethics, and sustainability. While trends in intentional living and finance are noted, I am the most interest in what businesses are doing related to ethical and sustainable living. I consider myself to be in that same industry, but I am just focused on the financial aspect along with the lifestyle changes. In terms of the coaching industry, I follow a few voices that reflect my same views on the ethics of life coaching.
What advice would you give to someone interested in starting a business in your industry?
Having a passion for a topic is not always enough to sustain a business. Unless you can immediate outsource all of nitty gritty things that need to happen to someone else (or multiple someone else’s) you have to be willing and able to do all the back end work like filing paper for an LLC, opening up accounts, creating and managing a website, writing copy for advertisements, creating images/videos/graphics.
My job as a personal finance coach is similar to the traditional financial planner or consultant jobs that many people hold through large investment firms like Edward Jones, Charles Schwab, or Vanguard. Often people also choose to become a Certified Financial Planner meaning they have a fiduciary responsibility to their client (not to the product they are selling). Having a formal or informal education in what it means to be a fiduciary is something I would highly recommend to anyone that wants to work in finance. I have a Bachelor’s in Finance which mostly focused on managing funds for business or large brokerage accounts, but also included some education on personal finance and individual and small business taxes.
There are also a lot of coaching certification programs for people who want to be life coaches. If you don’t have a strong grasp of what a life coach does, one of these programs would be beneficial. Find one that will teach not just what to do, but what not to do since there is a difference between coaching and therapy, and you will want to know what practices are considered ethical and which aren’t.
What product/service would you like for us to highlight at this time?
I offer 1:1 coaching year round and I stand by this as the best bang for your buck (and your time).
My Aligned Values Workbook is a low risk, high reward, printable tool for learning about the concept of values and creating your own custom set of values.
And I have a self-led email course coming up in September for those that are interested in decluttering and analyzing/adjusting their spending habits – get on my email list to be the first to know when sign up starts for that!
Do you involve your kids in your business? If yes, how so?
They know all about what Mom does so they are always asking questions about what I’m up to. They are often a part of the content I am creating for marketing. My daughter created a “Earth Savers Club” complete with hand drawn cards make when I showed her the first prototype for own business card. My son hopes to one day be a part of any YouTube videos I make for TMW. They definitely don’t actively work in my business, but the lessons I teach my clients are the same lessons they learn from me.
What do you find is the most difficult part of balancing motherhood and business life?
Where to begin…..being a mother (or more accurately the default parent) is a 100+ hour work week, especially if you don’t have childcare, but even when you do. You are thinking about them, making decisions based on them, doing things directly for them. Owning a business, especially as a solo business owner, is a 100+ hour work week. So now we’re looking at 200+ hours of work in a 168 hour week. You need to sleep, you need to eat, you need to do essential care for yourself, but then your brain is also constantly switching from making lunches to creating a Reel on Instagram to finding a pair of clean socks to answering an email to remembering to donate to the PTA fundraiser to remembering to pay your business taxes. You can gain freedom from a rigid work schedule, but that is substituted for an endless work schedule crammed into the margins and often not given full, undivided attention. Being a mother is often thankless and isolating, and in business, mothers (below childless women) are the least valued and most underpaid workers; unfortunately that transfers to how the world sees moms who own businesses. Even when you are, by all usual metrics, considered successful, people still see it as a cute, fun hobby that you should drop at any time if your children (or your partner) need something. One of the motivations for starting Madison Mompreneur was to help moms take their own businesses seriously and for the public at large to take mom + biz owners seriously. Systemic and cultural challenges mean that moms have to work twice as hard to get half as far. It is endlessly frustrating.
What business in the Madison area is your favorite?
I have worked part-time as an instructor at Pure Barre Madison (located in a Downtown Historic Madison) for about 5 years. And I was a client for another two and half years before I started teaching. I really can’t say enough good things about the clients and staff there. I joke that all the friends I have, I made at PB Madison (which is mostly true). It is a community that I feel really honored to be leader in.
Do you have a business bestie?
I have been so lucky to connect with many, many mom entrepreneurs in the past couple years. But one of the personal & professional relationships I value most is with my friend Camila Montanhani, a family and branding photographer in Westchester, NY. Camila and I connected in a Zoom call with fellow stay-at-home-moms looking to navigate the complexities of the pandemic in May 2020. We were both passionate, outspoken, and crunchy (a synonym for people who lean towards the natural and alternative). We also both have a heart for advocacy work and are very in tune with how mental health affects motherhood and entreneurship. In early 2022, we decided to start doing regular Zoom meetings with just the two of us, to help keep ourselves accountable in our businesses. We meet every Monday from 9am-11am (Central Time) and our sessions are part co-working, part strategy, part therapy. We’ve only met once in person, but we have such a strong connection, and I’m so grateful to have her in my life.
Anything else you would like for us to highlight?
As a life coach, I feel uniquely positioned to give advice to moms and business owners. And as a minimalist, I’ve seen the immense change that happens in people when they change their surroundings. And I think that advice applies to being a mom and business owner – be unwavering in what you allow into your life. There is so much noise, some much distraction, so much that isn’t applicable to you. Take only what you need and ignore the rest. It will give you so much more peace of mind and will keep you consistent in your belief in yourself and in your action. Consistency is the key to success in business and in parenting even when you don’t have the skill, time, talent, money, all the things we think are essential.
Where can people find you?
On Instagram at @lauren_etc and @theminimalistwallet, via The Minimalist Wallet website, and at the Madison Public Library every Tuesday from 11am-1pm (aka Madison Mompreneur co-working) during the school year 😉
If Lauren’s experience as mom and business owner resonates with you, we would love to hear from you in the comments. And if you are a mom and business owner in Madison, Alabama and would like to be featured in a future Member Highlight post, email us at madisonmompreneur@gmail.com.
September 1, 2023
Member Spotlight: Juliana Piper of PiperMache Webdesign
Welcome to the first post in our new Member Spotlight series! This series will help you get to know the members of Madison Mompreneur as we ask them questions about their personal and professional life as moms who own businesses in Madison, Alabama. We are kicking off this series with the spotlight on Co-Founder Juliana Piper, Owner of PiperMache. Enjoy!
- What’s your Name
Juliana Piper - What’s your Business Name
Well, grab a chair, I have a few. Webdesign is my main business over at PiperMache Webdesign. I also have a little Digital Shop where I create Printable cards for teachers called Notes on PiperMache (I’m rebranding as I called that business Pipermache Digital Art previously, so it could be either name depending on when you reading this). Lastly, as you probably already know, I am the co-founder of Madison Mompreneur. - How does your business help people?
I help people have a better digital life. Either by creating cards that parents can print at midnight before a major event at school (you know you’ve been there, I certainly have), or by developing visual experience through websites to increase my clients business growth. - How long have you lived in Madison?
Since 2012 - What inspired you to start your business?
Notes was born out of necessity lol.
I started PiperMache just before I turned 40. I had been newly diagnosed (officially) with ADHD and decided to follow my brain’s gift and do what I was passionate about. In 6th grade I fell in love with creating Letter Engineering Drawing. While everyone else thought that was the most boring assignment in middle school, I was having dopamine sparkles and keep doing it on my own just for fun. Unfortunately at the time, I had no idea how one could make a living with a passion for drawing letters. - What sets your business apart from others in the industry?
Besides the fact that I am a business nerd, and have experience working with a variety of industries and business sizes, from Fortune500 Companies Oil Conglomerates to small Homemade jewelry’s business. I am highly empathetic which gives me an advantage to having a keen eye for client’s experiences. - What do you consider to be your biggest success so far?
Having the courage to explore what my biggest gifts are and use that to help others. - How does your business contribute to the local community?
I love helping local businesses grow digitally, specially women owned business. - How do you see your business evolving in the next 5-10 years?
I am currently expanding my webdesign services to e-commerce websites, and I hope to expand to creating website in multiple platforms. - Who are your typical customers, and how do they find you?
My customers are small business owners or managers, and I meet them online or I am refereed to them. - What do you enjoy most about running your business?
I love exploring more efficient ways of doing things, I am often trying new platforms to automate things. That is good and bad, but I guess with my line of work it helps me to know multiple platforms that can help my clients be more efficient online. - How do you stay up-to-date with industry trends and changes?
I’m almost always enrolled in one or two different courses or certifications. - What advice would you give to someone interested in starting a business in your industry?
Just go for it, there are a lot of courses out there that can teach you even if you are not academically trained. We all have something special to offer, and if designing is a passion of yours, you can only go wrong by not trying it. - What product/service would you like for us to highlight at this time?
I just started offering Website Audits, and I am really excited to do a deep dive into many different businesses, I like looking at the data and providing suggestions for improvement. I am excited to see this service grow. I actually offer a Quick Free website audit at the moment so anyone can have at least 3-5 tips on how to improve their website. - Do you involve your kids in your business? If yes, how so?
Yes, to some degree. My daughter is very well versed in Canva as she loves to create digital art. My son likes to make potty jokes’ stickers. I haven’t been able to monetize that one yet. lol - What do you find is the most difficult part of balancing mommyhood and business life?
I run out of time constantly. There’s just isn’t enough time to be a mom with so many requirements, and a business owner. Boundaries have been really key if I want to do my best in either job. - What business in the Madison Area is your favorite?
I have changed my health by attending Barre classes in the past two years, so I would have to vote for Pure Barre. - Do you have a business bestie?
Lauren is definitely my bestie at Mompreneur. I am so thankful she is invested in the idea as much I am. She has been a great partner and I have learned a lot from her. - Anything else you would like for us to highlight?
I want to encourage anyone that having a business doesn’t have to be scary, you just have to be willing to ride the waves. It doesn’t matter how big of a lesson you’ve learned today, you will always have an opportunity to bring that lesson with you and try again the next day. - Where can people find you?
Website: https://pipermache.com/
Instagram: https://www.instagram.com/piper.mache/
Facebook: https://www.facebook.com/search/top?q=pipermache
I hope you enjoyed reading about one of our members, please support our local Madison mom-owned businesses.
August 28, 2023
How do you balance the demands of solo entrepreneurship and motherhood? We asked some of our members at Madison Mompreneur for their tips working at home with kids during summer break!
It’s the age old question. How do I mom like I have no business and run a business like I’m not a mom? The answer is you don’t. But until cloning is invented, we still need to figure out how to balance the demands of solo entrepreneurship and motherhood. And the perennial challenge only increases in the summer months.
Maybe your kids are at a full-time day camp or a summer activity for a couple hours each day/week, or maybe you are the Head Counselor at Camp Home. However your summer looks, it is likely different from the rhythm of the school year. Which means you are faced with figuring out how to keep your business running, your income coming in, the kids entertained, and the house not in complete shambles. We asked a few of our members what their biggest challenges are when it comes to working at home with kids?
“The most difficult thing is not having focused time,” says Heather White of Heather Leigh Art. “It can be a lot of starting and stopping and then there’s mom guilt, of course.”
Carolyn Kimbro, Owner of Peachtree Interior Design echoed this sentiment in regards to splitting time between entrepreneurial responsibilities and caretaking. “[The most difficult thing is] dividing my attention. Everyone seems to need something the minute I hop on a phone call or say I need to focus.”
Divided attention due to frequent interactions and the pull to spend time doing all the summer activities topped the list of biggest challenges during the summers at home with kids AND a business. Luckily, our members also have a few tricks up their sleeve for how to fit in work around childcare.
Shannon Carothers, a Habits Coach and Host of The Successful Mama Podcast utilized special toys to distract her boys when they were toddlers.
“I had a bin full of special things that they could do by themselves. Because they weren’t the same toys they played with daily, it held their attention just long enough for me to complete a task or two.”
As children grow into older elementary school, they can begin to understand the demands of work and can even be a part of how you plan your day. Rebecca Guntharp, owner of FIT4MOM Rocket City utilizes a whiteboard and daily meetings at the start of the day with her kids.
“[Together] we talk through the day, add in activities that they can do independently while I’m working and activities we can do together in our free time. This really helps set the expectations for the day and gives them a sense of ownership over our schedule.”
If you are sharing your home with pre-teens and teenagers sometimes it’s just about setting boundaries.
“I schedule all of my phone calls for the same time of day every day. The kids know if my door is closed and locked, and it is during that time, I’m on a call,” says Tracy Abney, owner of Rocket City Doulas.
Sometimes you just need to lean on your village so you can get things done. Lauren Hooper of The Minimalist Wallet (and Co-Founder of Madison Mompreneur) remarks, “I may be a solo entrepreneur, but I’m a co-parent so I make it clear with my husband that a work-from-home day is not a clean/cook/entertain the kids-at home day; I will need all the reinforcements when he gets home from work.”
Ultimately, we must all make some tough decisions about what we can and cannot do during the summer. Expectations change along with our circumstances. We get to test our flexibility, ingenuity, patience, and perseverance as moms and business owners. Being clear about what you will prioritize is really the key to not feeling like you are failing in all areas.
Juliana Piper of PiperMâché (and Co-Founder of Madison Mompreneur) makes a drastic shift once school lets out for summer. “I perform at a bare minimum in my business during the Summer, as my goal all along was to develop a business that allowed me to spend a carefree summer with my kids.”
While that’s not the case for everyone, a life that is designed for those ebbs and flows means your business isn’t completely sidelined during school breaks. It’s business as usual at Rocket City Doulas for Tracy Abney, “[however] personal/home things definitely lose some priority…With 4 kids home more often, we have more mess and eat more food…It’s ok if the laundry waits a bit longer because I’m taking my kids to swim.”
June 23, 2023
Have you ever sat down at your desk, the dining table, or the sofa to answer emails, update a website, or work on an advertisement for your business, and then, all of sudden, you are cleaning out your personal inbox, placing a grocery order for pick up, or (gasp!) scrolling Instagram?
You are not alone. Being a solo entrepreneur with a home-based business and a mom who serves as Chief Operating Officer (or the entire C-suite) of her household means that you are constantly being pulled in multiple directions. And working from home can sometimes lead us to use that flexibility to accomplish personal and household-related tasks during the quiet hours when the kids are at school. And while there is nothing inherently wrong with throwing a load of laundry in the washer before you sit down to work, melding the physical realms of the personal and professional means that, if you aren’t incredibly disciplined, the personal tasks will overtake the professional tasks. The next thing you know, it’s 3pm, the kids are running up the driveway from the bus, and you are no closer to having completed the meaningful work that keeps your bills paid and your purpose fulfilled.
We’ve all been there. Enter co-working. If you have never heard of co-working, it is described as “the use of an office or other working environment by people who are self-employed or working for different employers, typically so as to share equipment, ideas, and knowledge.”
A typical coworking environment could be a shared office space (raise your hand if you watched the WeWork movie on Apple TV+), a coffee shop, or a virtual space like Zoom or WebEx. Individuals will meet to work alongside each other, sometimes in complete silence, in lively conversation, or somewhere in between. The best co-working settings meet the specific needs of the overall group by providing support, accountability, and/or counsel.
Co-working could be the key to a successful business as a mom because the support, accountability, and counsel of your fellow mom entrepreneurs helps fill the gaps you can not meet on your own.
Have a packed schedule and are trying to do everything at once? Instead of multitasking through your day, you get to focus on one single task at a time during weekly meetings which allows for more focused work completed quicker and better than if you were trying to do it all at once.
Get distracted easily by all the household management tasks while at home? A coffee shop takes you out of that distraction environment and allows you to focus solely on your work.
Want to create a routine? Weekly meetings are scheduled months in advance allowing you to get into the habit of working during specific days & times each week.
Need accountability to show up in your business? Having fellow mom + business owners who look forward to seeing you at each meeting provides motivation to show up when we can’t do it just for ourselves.
If you see yourself in these questions, know that you are not alone. There is a whole group of business-minded mothers experiencing the same thing, ready to help support you and being your community.
If Madison Mompreneur sounds like what is missing from your experience as an aspiring or current business owner, click the JOIN button in the navigation to apply to join our co-working group. Because we’re strong together and together is more productive and fun!
May 3, 2023
